Past Speakers (2019)
Head of Marketing Procurement
James heads up the marketing procurement function across Europe for Diageo, leading a team across brands and spend categories that drive the fuel for growth needed to allow the Diageo global and European business to continuingly increase A&P spends on effective and efficient marketing
Group Marketing & Digital Procurement Director
Jane leads a dynamic and inspired team responsible for all indirect spend, working as a strategic partner to the marketing team delivering efficient and effective, sustainable commercial agency relationships. Jane’s experience has led her recognise the importance of working with the right partners to deliver the greatest return of investment for the brand in terms of equity, quality, and bottom line. As important though is the need to challenge ‘value’ and what it represents to the business, to deliver a form of continuous improvement – leading change whilst delivering procurement led business solutions. Jane will be adding her perspective to the session ‘Moving beyond transparency towards trust - aligning interests of agencies and advertisers’ on 11th June, as well as joining the Panel ‘It’s a profession, not a job - how can you elevate the status of the marketing procurement function, with the right professional skills, accreditations, and internal and external branding?’ on the 13th June.
Global Senior Director, Marketing Procurement
Barry is a global procurement leader with a passion for marketing. He has worked in both Procurement and Marketing side for many world leading brands, and at Adidas is leading the global, regional and local Marketing Procurement function, delivering step change in marketing and procurement's relationship and building partnerships to unlock substantial business benefits. Barry is on the ProcureCon Marketing Europe 2019 Advisory Board.
Head of Global Marketing and Sales Procurement
Jose Gonzalo leads the global Procurement organisation for marketing and sales at GSK, influencing over £2.5b of spend across commercial categories. Gonzalo will be contributing his expertise to the WFA hosted session ‘Positioning Marketing Procurement as change agents and value drivers - How can WFA’s Project Spring inspire you to redefine your value proposition and push boundaries?’ on the 11th June, as well as the Panel ‘It’s a profession, not a job - how can you elevate the status of the marketing procurement function, with the right professional skills, accreditations, and internal and external branding?’ on the 13th June.
Group Head of Sponsorship & Media
Tom has held various roles across Barclays over the last 11 years, working across all areas of Marketing. Most recently, Tom was located in Johannesburg, South Africa, and undertook a number of strategic roles supporting the growth of the business across the continent. As the Head of Marketing, covering the twelve countries in which Barclays operates outside of South Africa, Tom was responsible for all brand and marketing activity. Following this role, during which the brand saw significant growth, he moved to be the Chief Operating Officer for the African Corporate Relations function with a portfolio covering Strategy and Planning, Effectiveness and Commercialisation, Sourcing and Supplier Management, and Events. Currently, Tom is responsible for Sponsorship and Media across the Barclays Group, with a notable focus on the management and activation of the Premier League, of which Barclays are the Official Banking Partner.
Head of Marketing & Media Purchases, Northern Europe
Procter & Gamble
ISBA is the only body focused solely on the interests of advertisers in the UK. It represents the UK’s leading advertisers, which spend in excess of £10bn each year on marketing communications. ISBA protects its members’ freedom to advertise responsibly and maximise their effectiveness in deploying their marketing spend. Phil will be contributing his expertise to the session ‘Moving beyond transparency towards trust - aligning interests of agencies and advertisers’ on the 11th June, and delivering the keynote ‘Responsible advertising and the importance of accountability – how can we work together to bring about positive change and ensure industry ethics catch up with the technology of modern advertising?’ on the 13th June.
Crown Commercial Service (CCS)
Tracy is the head of Corporate Procurement for government and the wider public sector buying common goods and services. This includes all commercial strategy development and implementation for marketing for campaigns that many will be very familiar with. Prior to joining the government commercial organisation, Tracy worked in multiple sectors including telecoms, private equity and FMCG. In addition, Tracy has led regional and global organisations in Europe, North America and Asia.
Tina Fegent Procurement Consultancy
EMEA Sourcing Manager
Antonio has 13+ year of experience in Indirect Procurement across many categories, from Marketing, to Professional Services and HR. He has worked in UK, Italy and Singapore with stints in the US, South Africa and Luxemburg. He has been at Amazon since Jan 2018 where he focuses on Marketing spend in EMEA and previously held a variety of procurement roles at Sky, Vodafone and Barclays. Antonio will be contributing to the Panel ‘Transparency is an evolving mandate in an increasingly complex trading ecosystem - verification leads to trust’ on the 11th June.
Global Head of Marketing Procurement
Kim is an experienced Indirect Procurement Leader with a wealth of senior stakeholder leadership experience within both corporate, media owner & agency environments, across a diverse mix of industries. She has most recently worked across the Marketing/Media discipline to establish robust procurement processes & deliver in significant contractual & financial benefits, capitalising on the integrated media landscape, encompassing dynamic sponsorship opportunities, and has built an in-depth knowledge of barter trading for media placement benefits. Kim will be contributing to the Panel ‘Transparency is an evolving mandate in an increasingly complex trading ecosystem - verification leads to trust’ on the 11th June.
Former IBM Global Managing Partner
The Practical Futurist
Andrew has launched and run technology companies in Europe and Australia and worked with and for some of the world’s leading companies including IBM, Vodafone, Telstra, Nestle, BBC, American Express, John Lewis, and Unilever. Andrew regularly contributes to a wide range of media outlets including The Drum, Changeboard and ANZ BlueNotes along with numerous online blogs and publications. He has appeared several times on Sky News, and has been published in the Financial Times, The Telegraph and the Guardian, and is a seasoned TEDx speaker. Andrew will be delivering the keynote presentation ‘Blockchain’s impact on advertisers – can you drive fundamental improvements in financial transparency across the marketing supply chain, or is it just industry hype?’ on the 11th June.
Strategic Sourcing Director, Global Marketing & Sales
Category Manager Sales and Marketing, EMEA
Deaneesha is a Business Operation expert across Intel including but not limited to Purchasing, VAT and Taxes, Financials, Tools and Processes, Legal, Spend Management, Data Analysis, Benchmarking, Reporting and Research. She will be presenting the case study ‘How we set up digital and creative production to deliver the best value’ on the 11th June.
Head of Global Marketing Procurement
Global Category Manager Experiential
Anais has been in her current experiential category management role since Nov 2016, and previously worked in a variety of purchasing roles at Diageo and Heineken. She will be presenting the case study ‘How to ‘wow’ your stakeholders in events and experiential – capitalising on the opportunities of an often overlooked area of marketing spend’ on the 11th June.
Head of Indirect Sourcing
The Body Shop
Lana has over 18 years procurement experience in global organisations such as The Body Shop International, Bacardi Martini Limited and since July 2018 at Estée Lauder Companies, responsible for the UK regions advertising & promotional spend including media, creative & production, digital, print, VM and events & activations. She will be contributing to the Panel ‘Exploring the onsite agency model - what are the commercial and operational implications you should consider?’ on the 11th June.
Senior Manager Global Sourcing, Insights & Analytics
With 20+ years supply chain experience, Matt is now responsible for the Global Sourcing of Consumer Insights and Analytics at Mondelez International. With leadership experience at both local and regional levels across Demand & Supply Planning, Sales & Operations Planning, Logistics and Customer Services, Matt has brought a wide breadth of Supply Chain and Business knowledge to his current Procurement role where his team manage a significant amount of spend in the area of Consumer Insights and Analytics. In this role, Stakeholder management and Supplier Relationship Management are key to success, as is the ability to identify value adding innovation. He will be adding his expertise to the session ‘How can you reinvent your market research spend to align with new industry drivers and business models?’ on the 11th June.
Head of Customer Experience Supply Chain Management
Niki leads a team of Supply Chain professionals at RBS that work with business stakeholders to understand business goals and help them to define business and supply chain strategies. The team are also responsible for sourcing, negotiating and contracting with suppliers delivering communications services, marketing services, external facing website design and maintenance, customer communications services and platforms. The team also support the ongoing management of the supplier relationships after on-boarding, driving continuous improvement and added value from our supplier relationships. Niki will be presenting a joint case study with a Marketing stakeholder ‘Collaborating with Marketing to drive media transformation – how to make the transition from paid and owned to earned media in a channel agnostic campaign’ on 11th June.
Indirect Procurement Manager Europe, Media & Marketing
Director Media, Digital and Brand Services Transformation for Global Markets
Head of Brand and Marketing, Global Maille
Deniz manages global Maille, the French premium dressing company from Dijon, which is distributed in over 90 countries, with full P&L responsibility. She leads brand positioning, communication strategy and developing the right marketing mix in an omni-channel business model. She is accelerating innovation across segments to bring the very best France can offer the world’s foodies. Deniz will be adding her perspective to the session ‘Standing out from the crowd – as a smaller brand or advertiser, how can you determine whether to go with a boutique or global partner and position yourself to get the best service?’ on 11th June.
Head of Marketing Procurement
Jade has a strong background in marketing procurement; starting her career at Oxfam, before moving to Burberry and then joining O2 in 2015. She is currently working as the Senior Category Manager, heading up the marketing team. Key areas of responsibility include ATL & BTL Media, Sponsorship and Market Research within the UK, alongside supporting TEF with global initiatives. Jade will be hosting the Market Research Roundtable on 11th June.
Senior Strategic Sourcing Manager, Warner Bros.
Gosia has been at Warner Bros since 2015, and previously worked in procurement at Betfair. She will be hosting the PR category Roundtable on 11th June.
Global Category Lead Creative & Digital, PRO BP Marketing
Philipp is part of the Business Partner organisation for Marketing Services at Bayer and in his role is responsible for agency relationships globally and across all Bayer divisions. His focus areas are creative agencies and production partners and identifying new and innovative ways of collaboration which lead to increased efficiency and consistency for all of Bayer. Philipp is on the ProcureCon Marketing Europe 2019 Advisory Board, and will be hosting the Creative Boardroom ‘How do you develop and implement an integrated global category strategy across marketing agency disciplines in a complex and multi-division, multi brand organisation?’ on the 11th June.
Marketing Procurement Manager
Category Management, Marketing
Sarah joined M&S in July 2018, and previously held a variety of procurement roles at Nationwide and Vodafone. She will be hosting the Roundtable ‘Supplier relationship management – what is the next level of partnering and how can we get there?’ on the 13th June.
Global Category Manager – Brand and Communications
Gianpaolo works with Shell’s agency partners to generate value from consolidated relations as well as from innovative marketing solutions, particularly in the digital communications space. He will be adding his expertise to the session ‘How can you manage your agency roster and incorporate crowdsourcing, freelancers and co-locations models to best manage requirements in a time of rapid change and disruption?’ on the 11th June.
Global Category Manager – Marketing Professional Services
British American Tobacco
Joel is responsible for leading, directing, and managing the development and implementation of the business category strategy for marketing professional services globally. He is an experienced procurement professional with diverse experience in economics, consultancy, financial analysis and risk management. Joel will be taking part in the Panel Discussion ‘How can you manage your agency roster and incorporate crowdsourcing, freelancers and co-locations models to best manage requirements in a time of rapid change and disruption?’ on the 11th June and hosting the Roundtable ‘Performance Based Remuneration: How to make it work’ on the 13th June.
Funded by the commercial TV companies in the UK, Thinkbox is the marketing body for commercial TV in all its forms and on every screen. Thinkbox works with the marketing community with a single ambition: to help advertisers and agencies get the best out of today’s TV. Prior to Thinkbox Lindsey had roles at advertising agencies including McCann Erickson and J Walter Thompson, working on some of the industry’s biggest clients and most famous TV-advertised brands. She will be delivering the keynote presentation ‘The future of advertising is TV’ on 11th June.
Global Marketing Sourcing Manager
Marketing Procurement Director
Global Category Manager Marketing/E-Business & Marketing Technology
Strategic Sourcing Director Global Marketing
Antonio joined Mars in May 2016 from GSK, and serves as a critical advisor to the Mars Chocolate Global CMO and Global Brand Directors by leading the development and execution of global commercial sourcing initiatives for Mars Chocolate. He drives commercial deals and solves complex challenges through developing commercial sourcing strategies across multiple categories (including but not limited to market research, creative, media, digital, talent, displays, consumer promotions, PR, promotional items, sponsorship and licensing, sales brokers, call centres, package design/graphics, print, FSI, and direct mail). Antonio develops strategies to better connect global, regional and local teams to drive a consistent Marketing Commercial sourcing agenda. Antonio will be joining the Panel ‘1 year on from GDPR implementation and amidst the continuing influx of new data sourcing and analytics tools - how can procurement best support the business in navigating these trends to establish a winning data strategy?’ on 12th June.
Global Strategic Sourcing Director Commerce
A former newspaper editor and director of marketing
in the high-tech industry, a global keynote marketing speaker and The Promotion Fix columnist for The Drum, Samuel uses his experience in journalism and
marketing to show the truth of the present and future of the marketing industry
as a neutral observer with nothing to sell. He will be delivering the keynote presentation ‘Dispelling the 6 biggest myths in the marketing industry today’ on the 12th June.
Global Category Leader Strategy & Insights
VP, Strategic Sourcing
Senior Global Director – Marketing & Sales Procurement
Andras is globally responsible for the optimisation of Carlsberg’s Marketing & Sales return on investment in the areas of Media, Agencies, Production, Sponsorships, Market Research, POS Materials and Sales Capex. He has a strong marketing and marketing procurement background of more than 20 years as a marketeer and later on as a procurement professional in different local, regional and global roles at major multi-nationals such as Nestle, AB-Inbev, Unilever, SABMiller, Carlsberg and also had some experience from the Advertising Agency world as an Account Director at DDB. Andras will be contributing to the Panel ‘How can you put innovative performance marketing strategies that are fueling growth at the heart of your procurement strategy and apply tried and tested approaches to achieve real-time measurement of ROI?’ on the 12th June.
Global Services Director
Graham has overall responsibility for the quality of CASME’s RoundTable and Virtual RoundTable programme, with over 175 events delivered per year. He is also a leading facilitator and procurement analyst and develops benchmarking activities covering a broad range of procurement categories and practices. Prior to joining CASME he spent 25 years working in procurement for the music industry within an operational and marketing environment. Graham will be hosting the Leadership Boardroom private lunch ‘Defining next generation marketing procurement strategies for global brands’ on the 13th June.
Global Category Manager - Marketing Content Zone EMENA
The Friday Club
Richard is an ex ad-man, now angel investor, interested in early stage technology start-ups. In 2013 Richard was named in BIMA’s ‘Hot 100’ list which comprises of those who have had a big impact on the digital industry in the past 18 months. Richard was also named in the list in 2014 and again in 2018 under the 'Industry Visionary' tag and short-listed for 'Investor of the Year' at the 2016 & 17 Europas. He is also the founder and director of the Friday Club London, a not-for-profit events company aimed at driving valuable connections between start-ups and the wider business ecosystem. Richard will be co hosting the ‘Dragons’ Den’ session on the 12th June.
Martin is the CEO and Founder of Codec.ai, a company that assists the world’s leading brands to become more resonate in culture with customer centric insights through an AI and ML powered platform. Codec clients include Unilever, Nestle, Pfizer, L’Oreal and Chanel, and has been recognised as ‘the Best Artificial Intelligence Product in Marketing’ (CognitionX) and one of the 50 most disruptive businesses in the UK (Real Business). Martin has been recognised as a Maserati Top 100 Entrepreneur and is viewed as an international thought leader on how companies must put audiences at the centre of their decisions in order to be more effective and innovative in the modern world. He will be representing Codec as one of the start ups on the Dragons’ Den session on the 12th June.
Consultancy & Best Practice Manager
Vidsy helps the world's leading brand and performance advertisers create effective mobile video ads atscale, and is the winner of Facebook's Global Innovation Spotlight 2017 for Video, as well as a Facebook, Instagram, Snapchat & Twitter Creative Platform Partner. Ollie will be representing Vidsy as one of the start ups on the Dragons’ Den session on the 12th June.
Head of Global Marketing Procurement
Sara has been at Bayer in her current role at Bayer since 2012, and previously held a variety of procurement roles at MSD, Merck, Wyeth Pharmaceuticals and Reckitt & Colman. Sara will be contributing to the Panel ‘It’s a profession, not a job - how can you elevate the status of the marketing procurement function, with the right professional skills, accreditations, and internal and external branding?’ on the 13th June.
Head of European Marketing Procurement
Paul has been in his current role as Head of Marketing Procurement since March 2018, and was previously pan-European Category Manager for ‘Below the Line’ in-store retail requirements, including permanent and semi-permanent Point of Sale and covering 23 x Markets. He will be contributing to the Panel ‘It’s a profession, not a job - how can you elevate the status of the marketing procurement function, with the right professional skills, accreditations, and internal and external branding?’ on the 13th June.
Global Category Manager Marketing
Head Global Marketing Procurement
Andreas is a strategic procurement expert with a strong Marketing, Communication and Training background. He has led global marketing procurement at Grunenthal since 2018, and previously held a variety of strategic procurement roles at Thyssenkrupp and Boehringer Ingleheim. He will be arguing the FOR position in the Oxford Style Debate ‘Category Management is no longer fit for purpose in Marketing Procurement’ on the 11th June, as well as hosting the Roundtable ‘Traditional category management vs brand-based vs. business unit focus - How should you organise your Marketing Procurement function?’
Free The Bid
Emma has an extensive background as a Creative Strategist working across all aspects of cultural communication and new media in the print, digital and live space. She became the Creative Director of the highly influential MOCAtv in 2012, a part of the YouTube original content initiative funded by Google, radically changing the landscape of access to art in the digital realm while managing and creating digital engagements. Free the Bid is a non-profit initiative advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry. Emma will be delivering the keynote session ‘Free The Bid – How can you give women more of a voice in advertising to ensure your brand is truly representative of your customers and of society at large?’ on 13th June.
Global Supplier Citizenship and Purchases Capability
Procter & Gamble
With over 16 years experience is Purchasing, and strong with a large breath of roles from direct/Indirect, global/regional, Jamila is now responsible for global Supplier citizenship and Global Purchases Capability for Procter & Gamble out the Geneva based headquarters. As part of her Supplier Citizenship responsibility she will shed light during the FreeTheBid panel on how at P&G we give women more of a voice in advertising ensuring the brands are truly representative of the consumers and at large of society. She will also explain how in P&G we incorporate Sustainability, Supplier Diversity and Corporate responsibility in marketing procurement w marketing suppliers.
Senior Sourcing Manager
After working in advertising for over 10 years, Linda made the change to Procurement in 2009 and started working for Danone Baby Nutrition focusing on Marketing Services. Later she has worked for ABN AMRO bank where she was responsible for the Facilities & Marketing categories. Since 2016 she is heading up the Indirect Spend & Merchandise team for Starbucks EMEA. Linda has lived in Romania, Czech Republic and is currently based in Amsterdam.
Founder & Director
Mel will be delivering the keynote session "I 💗 Procurement" on the 13th June. Mel started her career as an actress with the RSC, National Theatre and BBC. She has a 25 year track record in generating ground-breaking client relationships, including over 20 years working for Europe’s leading motivation and incentive firm. She is an expert in game-changing solution selling, planning and implementation, and is the Founder and Director of Flame Proof. Working with organisations, agencies and VC’s, she specialises in business development consultancy to articulate and deliver the brand Play and Promise.
Associate Director Global Purchasing Commercial Operations
Nathalie works in the commercial procurement team, and has a strong background in market research and data analytics. She will be hosting the Roundtable ‘Pharma Sector Roundtable: Business partnering as a method to best meet our brand objectives’ on the 13th June.
Director, Global Sourcing, Marketing Agencies
Global Head of Media
Gideon writes about the global media industry and oversees coverage of media owners, agencies and brands for the advertising magazine Campaign. He works on the annual Media Week Awards, the Media 360 conference, the Campaign Media Awards, Campaign's breakfast briefing events, the Digital Media Strategies conferences and the British Media Awards -- all part of Haymarket Media Group.
Category Manager, Marketing Procurement
Pernilla has been at ICA since 2017 and previously worked in a variety of procurement roles at 3, Stadium and Mondelez. She will be adding her perspective to the session ‘1 year on from GDPR implementation and amidst the continuing influx of new data sourcing and analytics tools - how can procurement best support the business in navigating these trends to establish a winning data strategy?’ on the 12th June.
Global Director - Marketing Procurement
Manager, Global Marketing & Sales Procurement Intelligence
Nina focused on improving the impact, quality and influence of global supplier relationships in Retail, Digital, Marketing and Global Communications across 180 countries worldwide to drive company transformation. She had a strong influence and collaboration with partners and senior stakeholders to provide procurement visibility, market intelligence and identify synergies between global and local. She’s had a variety of previous procurement roles at Sony Mobile, BSkyB and Sainsbury’s.
Senior Director, LEGO Agency
Since starting his career as a leader in the Danish Army, Rene has held several leadership positions within the digital and graphic industry over the last 18 years, and always with external partners. He truly believes in building strong trusted strategic partnerships that focus on mutual value creation. Quote “To be successful with a big sourcing project, it must have a strong ownership in the business and solve real business challenges!”
Global Head of Marketing Procurement
Laura leads a global marketing procurement team at Centrica encompassing over 30 brands. She is a self-declared marketing category purest and loves the category because it is simply never boring with new channels and technology constantly disrupting how Procurement need to approach. Over the years she has worked across a broad range of marketing sub-categories and has delivered large scale change programmes including global production de-coupling projects.
Global Category Manager - Retail Marketing
Kiesi has been the Global Category Manager for Retail Marketing and for Ad Production within Intel’s Marketing Procurement organization since 2013. Prior to his current role, Kiesi has over 15 years procurement experience working as a procurement consultant supporting multinational companies in executing strategic procurement projects. He will be hosting the Roundtable ‘How to implement a solution to measure the effectiveness of shopper/retail marketing in terms of value based compensation’ on the 11th June.
Lead Creative Global Procurement
Claire has been at Coty since 2016, as the Lead Creative Global Procurement. She has over 15 years in Marketing Procurement across various sectors, including roles at Accenture, ING, Apple and Renault. Claire will be contributing to the Workshop ‘How to get true transparency on marketing your spend using real time data’, alongside Beekman Associates, on 12th June.
Senior Buyer – Marketing Procurement
Steve has worked within the marketing procurement sector since 2005 and has consulted and sourced within all marketing categories. As an author of marketing procurement best practice and frequent conference speaker, he is particularly passionate about advancing the maturity of the marketing sourcing function around the world. He is currently the Creative & Digital marketing sourcing lead for over 12 global brands within L’Oréal’s Luxury portfolio.
Cyril is the Procurement Director for l’Oréal Luxe, responsible for Marketing and Business Services Spends of 15 Global Brands. Cyril built and leads a dynamic team of buyers working as strategic partners to the marketing teams to deliver efficient, effective and sustainable commercial relationships.
Iain has over 25 years in advertising, production and consulting industry managing various marketing disciplines across different business sectors, with a unique insight having worked on both sides of the equation for large advertising agencies and global brands. His extensive industry experience in agency and brand relationship management means he is a marketing operations professional with wide-ranging understanding across categories. Iain is also a leading figure in brand performance and real time negotiations on behalf of clients. Iain has been at the forefront of many multi-discipline marketing technologies and data innovations that have provided true marketing efficiency.
Sam leads PwC’s award-winning Customer, Marketing & Media Insight team. Our insight and assurance services cover digital (including programmatic, display, VoD, social etc), television, publishing, radio, out-of-home and live events. We collaborated with industry representatives in developing the UK’s first industry standard for multi-platform audience measurement and we have advised clients on issues ranging from impact measurement, to digital strategy, to controls over digital ad sales and operations.
In 2018 we supported the UK Government in its £140m media-buying review, worked with ISBA to evolve its media agency framework agreement, and recently concluded an award-nominated project with JCDecaux to audit the delivery of digital billboard impressions. Our team is also responsible for the 6-monthly IAB/PwC Digital Adspend Study. Sam will be moderating the Panel ‘Moving beyond transparency towards trust - aligning interests of agencies and advertisers’ on the 11th June.
James is the managing director of Wunderman Inside, a global on-site agency model, which launched in March 2018. He brings two decades’ worth of digital – on-site and off-site – agency experience. In the late 1990s, James helped to establish one of the first digital agencies in the UK, DNA (now SapientRazorfish). He went on to join another start-up, Glue London as Joint MD, helping it become one of the most awarded creative digital agencies in the world, ranking in the top 10 in WARC’s GUNN Report 2006-2008. James was instrumental in the 2005 sale of Glue to Aegis Media, which was setting up its global digital agency network, Isobar. James joined Digitas as UK President and, after a spell in consulting, joined on-site agency specialists OLIVER, becoming COO in 2017 and working with many client-located teams. James joined WPP’s Wunderman earlier this year. He will be contributing to the Panel ‘Exploring the onsite agency model - what are the commercial and operational implications you should consider?’ on the 11th June.
Managing Principal Media Management
Laetitia is the global lead for Ebiquity’s Media Consulting practice. Our key objectives are to help our clients with best procedure on how to resource their teams, select the right agency partners & assess their performance, challenge strategy and plans, structure their ad tech stack, whilst ensuring they make the most out of their digital media and sign the right contracts.
David is CEO of the leading independent global marketing & communications partner for major brands, delivering Creative Production, Sourcing and Communications services to clients across all sectors. He will be moderating the Panel ‘Future ways of working: Raising engagement with marketing value chain partners’ on the 12th June.
As Group Creative Director for the APS Group, Julian oversees the Creative Departments globally, helping drive award-winning creative standards and ensuring the group's creative offering is second to none. As part of the senior management team for the agency side of the business, he is also involved in promoting the agency globally through keynote speeches, workshops and aid in the generation of new business.
Group Director of Business Development
George is responsible for leading the management and development of APS Group. He works with multi-national organizations, helping them identify, design and implement tailored marketing and communications solutions to meet their current and future needs, transforming the way they engage with their clients and internal stakeholders.
Graham co-founded MediaSense in 2009 following senior roles in the media departments of leading advertising agencies in London and New York, heading Aegis Group’s M&A lead expansion into Asia and successful leadership of Thumb Design, a branding agency he sold to Nettec, the first digital agency to list on the FTSE. At Carat, Graham was the managing director of Carat International, responsible for supporting Carat’s multinational clients and developing international product and service offerings. He brings in-depth experience of client and media agency relationships, rich understanding of the growing pressures on marketing leaders and hands-on guidance throughout the process of managing change. He will be co-hosting the Workshop ‘Media2020: The future of media is now – how is all the talk around transparency, agency models and in-housing turning into action?’ on the 12th June.
Andy co-founded MediaSense in 2009, having built his reputation as a leading figure advising brands on media value management, performance analysis and agency oversight. He has over 30 years of experience in UK and international media. Andy began his career as a buyer at Zenith, progressed to the position of Media Group Head at CIA (now MEC) and co-founded Billetts Media Consulting in 1993, where he was managing director and chief executive for 12 years before overseeing the sale of the business to TI Group (later re-branded Ebiquity). At MediaSense he has a hands-on client consulting role and develops tools and services to give brands greater media insights and control. He will be co-hosting the Workshop ‘Media2020: The future of media is now – how is all the talk around transparency, agency models and in-housing turning into action?’ on the 12th June.
Adrian founded Financial Progression in 2008 to provide specialist services, which drew on his unique background, to Procurement, Marketing and Finance teams in large organisations. Adrian has personally conducted contract compliance audits in the UK, USA, Canada, Ireland, the Netherlands, Germany, France, Spain, Italy, Turkey, China, Russia, South Africa, Dubai, Singapore and Brazil and identified significant financial and operational efficiencies for our clients, which would otherwise have remained undetected at their agencies. He is adept at uncovering and resolving issues in business processes as well as ambiguities in agency contracts, particularly in respect of clients’ expectations in relation to financial transparency. Adrian will be hosting the Workshop ‘Taking the advertiser-agency contract to a whole new level of transparency’ on the 12th June.
Hercules Transforming Communication
Claire Randall Consulting
Claire Randall, founder and CEO of Claire Randall Consulting (CRC), started out as a TV Producer at Saatchi and Saatchi London. In 1996 she formed the company to manage all TV production for Mars Europe, across all categories - Mars is still one of CRC’s longest standing clients. Since then CRC has grown its offering and is now one of the world’s leading production management consultancies, known and recommended for its personal service and high levels of integrity. Claire is a well-known figure in the industry, consulting and advising for industry bodies such as ISBA (Incorporated Society of British Advertisers), the IPA (Institute of Practitioners in Advertising) and the ANA (Association of National Advertisers). Claire will be hosting the CRC workshop “Conscious Decoupling” – Understanding the benefits and potential pitfalls of decoupling your production on Wednesday 12th June.
Client Services Director
Claire Randall Consulting
Claire Randall Consulting
Global Head of Enterprise Sales
Alex leads Peach's Global Enterprise Sales of our SaaS platform as well as being National Sales Director for the UK business and is also a part of Peach’s senior management team. Clients include 20th Century Fox, Disney, Unilever, Paramount, J&J, Boots, Universal, Tag Worldwide and Hogarth.
VP, Marketing Solutions
Simon Moore is the Global VP of SDL Marketing Solutions. Simon joined SDL in 2016 having twice been a client of SDL latterly as Global Managing Director of Spark44, Jaguar Land Rover’s 1,000 person internal agency, and before that as one of the partners at Tag Worldwide, the global creative production agency. Simon has also run his own international marketing operations and client agency management consultancy and has extensive integrated client- and agency-side marketing experience.
A product of World Class creative agencies GGT and WCRS, Simon spent the 80’s and 90’s working with clients to develop award winning advertising solutions, before taking the leadership reigns of top five creative agency Euro RSCG. A pioneer of the integrated agenda, he took this classical advertising background into the broader brand landscape and went on to lead Rapier (the first integrated agency to enter the top 20) and the innovative brand strategy consultancy, Ingram. With a unique blend of creative, integrated and strategic experience, some ten years ago, Simon joined eg+ as CEO to help Omnicom realise the potential of direct-to-client production services.
Scott Moorhead is an industry game changer who recently launched Aperto One, an innovative strategic and commercial media consultancy business. He launched Aperto One as a catalyst for positive change within the marketing industry. By championing progressive ways of working, Aperto One delivers smarter partnerships for advertisers alongside their agencies. He has raised the bar for transparent agency partnerships. Aperto One is the go to consultancy for blue chip advertisers who are looking to produce future proofed relationships through the design of innovative commercial frameworks.
CEO and Founder
The Virtu Group
Tracey has always been passionate about business and creating things. She is entrepreneurial to her core. Creative Services has been Tracey’s focus for many years. She started and ran her own agency. Shas also worked in senior marketing roles for iconic brands including RBS, British Gas and Forte Hotels. In 2004 she founded her first software company, Sohnar with offices in Sydney, London and New York. Its Traffic software was used by agencies worldwide and won many awards including the coveted Queens Award for Innovation. In 2014 the business was sold to an American corporation. In 2016 her second software business was launched. ScopeTM is a unique software platform for global scope management. It helps both Agencies and Brands to manage their scopes of work by defining the process for collaboration, tracking and approval. It uses big data, and AI to build output-based pricing, for global scopes or single projects alike. The Virtu Group are the makers of the award winning Scope software.
COO & CRO
The TEAM Companies
The TEAM Companies (www.theteamcompanies.com) are a collection of firms in the U.S. and Canada that provide an array of business services that support the production of advertising and entertainment projects. The companies, which include TEAM, Talent Solutions and TPS are known for their expertise in industry union agreements (SAG/AFTRA, ACTRA, UDA, DGA, IATSE, Teamsters, & WGA), labor law and tax regulations as well as for their capabilities in rights management, music licensing, celebrity negotiations, media trafficking and talent business affairs. Greg will be hosting the Workshop ‘Managing talent and rights can be complex and create risk on a global basis, but let’s make it easy!’ on the 11th June.
VP Marketing Communications & Brand Management
The TEAM Companies
Mark spearheaded the launch of The TEAM Companies corporate identity while overseeing the marketing communications and brand management of the three separate companies under the corporate moniker. He takes an active role as part of the business development team, lending his experience in production and rights management to strengthening the position of the organization in the marketplace. The TEAM Companies (www.theteamcompanies.com) are a collection of firms in the U.S. and Canada that provide an array of business services that support the production of advertising and entertainment projects. The companies, which include TEAM, Talent Solutions and TPS are known for their expertise in industry union agreements (SAG/AFTRA, ACTRA, UDA, DGA, IATSE, Teamsters, & WGA), labor law and tax regulations as well as for their capabilities in rights management, music licensing, celebrity negotiations, media trafficking and talent business affairs. Mark will be involved in the Workshop ‘Managing talent and rights can be complex and create risk on a global basis, but let’s make it easy!’ on the 11th June.
Chief Executive Officer
Mike has over 18 years’ experience in Promotional Materials working with a wide range of large multinationals, implementing global Promotional Material programs in close partnership with the client Global Category Manager/Procurement Marketing Manager. He has an extensive global ethical sourcing experience working with factories globally, especially in China. He is responsible for the strategic development of Prominate, major new client opportunities, and global client strategy. Mike will be hosting the Roundtable no 2: ‘How to successfully execute global promotional material programs at a local level?” on 11 June.
Group Commercial Director, Global Clients
Dentsu Aegis Network
Chief Revenue Officer
Mark is the Chief Revenue Officer at Attest, a Consumer Growth Platform that connect brands to networks of 100 million consumers across 80 different countries to drive predictable, repeatable growth. Prior to Attest Mark was Head of Growth, UK/I for Eventbrite where he built their award-winning content marketing, SEO, paid social and partnership channels, supporting the growth of an inside sales team from 2 to over 10, and building a multi-million pound pipeline of new business. Before Eventbrite he founded a marketplace for professional education videos, and held a series of commercial leadership positions at PE-backed media and conference businesses.
Global Production Category Lead
Emily founded Seenit 5 years ago with a mission to create a more open, human and inclusive world through the power of collaborative storytelling. With the belief that everyone has a story worth telling, and an opinion worth contributing, she has built a platform to enable any organisation to create video with their own employees, customers and fans, amplifying the voices of those most knowledgeable and passionate about a subject or situation. Seenit will be one of the companies featured on the Dragons' Den session on 12th June.
Before taking on the top procurement job at Prudential Global Digital Services, Richard held leading procurement positions at the Co-Op Bank and Rolls-Royce, and also has a background in consultancy at McKinsey and as an Officer in the British Army.
Chief Growth Officer
Mark started his career with Tag worldwide, as their first ever brand facing director, helping build Tag into the touch stone for direct production relationships with brand owners, bypassing their agency relationships, effectively creating the decoupled market in the early 2000s. This was followed by his first stint at Omnicom, building The Hub+, BBDO’s answer to Tag, cementing their then relationship with P&G and Mercedes. He was one of the 3 founding partners of Hogarth Worldwide, again creating a new paradigm, coupling Transcreation with technology with content creation, for brands like Pfizer and Unilever. After selling to WPP, and completing an MBA, Mark re-joined Omnicom to help transform TBWA’s E-Graphics to become Omnicom’s production business eg+, working on Nissan and Apple as well as having responsibility for Omnicom’s healthcare practice. Mark is best described as a serial offender in this space, having spent the last 20 years working in the production and content space. Now with CreativeDrive he gets the opportunity not just to work with a truly awe inspiring group of people, but deliver to clients a true challenge to the status quo, a new agency model that feeds the insatiable appetite of the consumer for relevant, high quality content. He will be delivering the presentation ‘Content production agency - procuring a new agency model - at scale. Working collaboratively to build a production focussed marketing content creation service’ on the 11th June.
Founder and Global CEO
Jillian founded APR to set new standards for advertising production consultancies to be more creatively driven than simply cost controllers. She sees APR’s role as a consigliere, a confidante, and a guide to partner with brands on their overall production strategies and planning. Her successes are in helping marketers to navigate the complex production eco-systems to optimize advertising production with stronger processes, greater efficiencies and innovative production approaches across all media, so that they have the confidence needed to navigate the myriad of channels and content in this new era. Jillian has helped define new standards and best practices within the production industry throughout her 20+ year career for industry associations like the ANA, WFA, ACA and ISBA. Today, APR is one of the nation’s fastest-growing advertising production consultancies with subject matter experts in all major production centers (Europe, North America, LATAM, and Asia-Pacific). Jillian continues to expand APR’s original services, providing clients with a growing choice of offerings that reflect the ever-changing media landscape.
Brand and Development Director
Malcolm has been at Diageo for over 10 years and is currently based in
the Global Consumer Planning team in London where he is responsible for
evolving Diageo’s approach to brand building, its key frameworks and tools. A
key part of his role involves the development and implementation of marketing
capability programmes for Diageo’s 1200+ marketers. Most recently he has been
involved in the development and roll out of Diageo’s Progressive Gender
Portrayal framework. His previous roles in Diageo include the Baileys Global
Brand team, Europe Innovation and the African Regional team. Prior to Diageo
Malcolm had experience working in client side roles in the hot beverage and
financial services categories as well as in a brand consultancy.
Strategic Sourcing Manager - EMEA Marketing
Cathy is responsible for marketing procurement across Europe, Middle East & Africa, managing spend of almost $1B across media, creative, research, PR and Events. Cathy also works closely with the Global team to ensure collaborative and consistent processes and innovations, often using EMEA as a pilot for Global roll outs. Cathy also works closely with the Marketing Operations team to ensure we enable and inspire the best creative for less money.
Global Commodity Director and Transformation Lead
Allart is the Global Commodity Director and Transformation Lead – Indirect Spend at Signify (formerly Philips Lighting). He has an entrepreneurial approach to Global Procurement initiatives which have led to significant cost reductions, revenue gains, and organizational growth over a career spanning 20+ years working with global enterprises. His commitment to improving organizational efficiency, strategic planning, and building cohesive teams aligned to a shared vision has resulted in a career of wins for the organisations he has served. He recently developed and implemented a new procurement strategy for the global marketing cluster resulting in single year savings of $21 million by moving the local business from local agency to global holding strategy. Allart leverages his years of experience in global procurement and strategic negotiation to find opportunities to improve products and processes, resulting in healthier and more profitable organisations. He will be delivering the presentation ‘Content production agency - procuring a new agency model - at scale. Working collaboratively to build a production focussed marketing content creation service’ on the 11th June.
Category Manager Brand & Communications
Having joined Shell in 2002 Jamie moved into Contracting & Procurement in 2005 where she has had a varied career with experience in Global, Regional and Local Downstream C&P roles. For the last 7 years she has been Category Manager, Brand and Communications ER, in a Group lead role for Public Relations, Exhibitions/Experiential, Print and Logistics. As of 1st April Jamie has moved to a new role as Category Manager Brand and Communications, Global Commercial Europe/Russia/Africa.
Senior Indirect Procurement Manager – A&CP
Sruti joined Coty in early 2018 and is responsible for Advertising & Consumer Promotions spend - UK&I (across all Marketing categories). She started her career in Procurement with Nestle in Portugal, as a Marketing & Advertising Procurement Specialist. Prior to joining Coty, she was part of the Western European Marketing Procurement team for Huawei Technologies and Adidas A.G.
Global Strategic Growth Director
has been involved in the promotional product industry for more than 15 years,
having worked with many global accounts in planning and implementing their
promo gift programs. He has been a board member in a global promo organisation,
has won multiple awards throughout his career from family to multinational
environments and has a real passion for innovative premiums. Yiannis is now leading sales & business
growth at PROMIDEA SRL, a leading promotional product organisation in the EMEA
region, with a vision to transform the industry towards a sustainable future.
President & Co-Founder
Pierre is the President & Co-Founder of Admo.tv, a European leader in TV & Radio analytics, enabling advertisers to measure and optimise the online impact of their offline investments. Admo.tv is the only analytics platform to have its own patented real-time spot recognition technology in Europe coupled with strong calculation algorithms that allow businesses to drive ROI by leveraging TV & radio audiences online.
Global Category Leader – Marketing
Conor leads Global Marketing Procurement for Heineken. He has more than 20 years’ experience in Marketing and Media, starting his career in Media Agencies, before moving to Samsung and then Mondelez, where he held Global roles in both Marketing and Procurement. Having led teams in both disciplines, Conor is passionate about finding ways in which Marketing and Procurement can work together to drive value.
European Procurement Lead Marketing
Andy has gathered over 23 years experience within the commercial and supply chain environments, initially within PepsiCo and then the last 15 years within Kellogg.
Having spent time operating across a variety of European sales roles (account management, people management, category strategy, customer marketing and commercial strategy) Andy is now developing a new leadership muscle though leading the European sourcing of marketing activities within Kellogg Europe procurement team.
Accountable for all areas of marketing spend (media, advertising, digital, market research, POS etc.) Andy is adding to his skill set building up a true E2E mindset.
Ryan is Digital Partner at MediaSense, the leading global media advisory firm where he currently leads their digital service offering. Over the last 9 years at MediaSense, he has been advising major global and domestic brands on how to optimise their digital operating models alongside how to derive optimal value from their media investments. Prior to MediaSense he was Principal Consultant at Ebiquity and Account Director at Profero where he ‘cut his teeth’ in all areas of digital media. Ryan is regarded as a thought leader and agitator in the media industry striving for improved transparency, measurement and capability
Head of Partnerships
Comcast Technology Solutions
Kevin is Head of Partnerships for Comcast Technology Solutions. Kevin joined Comcast in 2016, bringing with him more than 15 years of experience across multiple advertising and marketing disciplines. Kevin jumped directly into advertising from the School of Communications at Rutgers University. His first employment was at Food Network, and went on to serve the evolving advertising teams at various cable networks including GSN (Game Show Network) and The Weather Channel. He helped build cross-platform strategies – incorporating traditional linear TV platforms with digital, mobile, and connected device landscapes. Kevin also has a deep understanding of MVPD platforms, with experience with satellite companies DIRECTV and DISH Network, and now Comcast. His experience spans linear TV, addressable TV, and data focused/audience buying platforms. Kevin has rounded out his career working with OTT platforms that are learning to leverage ACR technology, interactive TV elements, and other ad tech innovations.
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