Commercial Director Crown Commercial Service (CCS)
Tracy is the head of Corporate Procurement for government and the wider public sector buying common goods and services. This includes all commercial strategy development and implementation for marketing for campaigns that many will be very familiar with. Prior to joining the government commercial organisation, Tracy worked in multiple sectors including telecoms, private equity and FMCG. In addition, Tracy has led regional and global organisations in Europe, North America and Asia.
During this interactive panel discussion with perspectives from industry thought leaders, associations and brands, learn how agencies and advertisers are seeking to move beyond the tired "transparency" debate towards practical steps that ensure alignment of interest between agencies and advertisers.
Check out the incredible speaker line-up to see who will be joining Tracy.