Sam joined MediaSense in 2024, when he became Chief Client Officer. Previously, Sam set up and led PwC’s multi-award-winning Marketing & Media team. They are the authors of two globally acclaimed studies into programmatic advertising, undertaking media audits and media agency pitches across the globe, and publicly verify audience data and campaign delivery for leading media owners. In 2021 Sam was recognised as one of Campaign’s “40 Over 40” influential figures in the media world. Outside MediaSense he is a Trustee and Finance & Audit Committee Chair of the charity Media Trust.
Join MediaSense and ISBA for an insightful workshop exploring the rapidly growing retail media landscape, projected to reach £4–5bn in the UK by 2025. Through the lens of their research study, discover how to navigate evolving ways of working, shifting client-agency operating models, and expanding internal capabilities to drive greater value and impact.
Invite-only session.
Check out the incredible speaker line-up to see who will be joining Sam.
Download The Latest Agenda