Sam leads PwC’s award-winning Customer, Marketing & Media Insight team. Our insight and assurance services cover digital (including programmatic, display, VoD, social etc), television, publishing, radio, out-of-home and live events. We collaborated with industry representatives in developing the UK’s first industry standard for multi-platform audience measurement and we have advised clients on issues ranging from impact measurement, to digital strategy, to controls over digital ad sales and operations.
In 2018 we supported the UK Government in its £140m media-buying review, worked with ISBA to evolve its media agency framework agreement, and recently concluded an award-nominated project with JCDecaux to audit the delivery of digital billboard impressions. Our team is also responsible for the 6-monthly IAB/PwC Digital Adspend Study. Sam will be moderating the Panel ‘Moving beyond transparency towards trust - aligning interests of agencies and advertisers’ on the 11th June.
During this interactive panel discussion with perspectives from industry thought leaders, associations and brands, learn how agencies and advertisers are seeking to move beyond the tired "transparency" debate towards practical steps that ensure alignment of interest between agencies and advertisers.
Check out the incredible speaker line-up to see who will be joining Sam.