Lana Crompton

Senior Procurement Manager – Advertising & Promotion
Estée Lauder

Lana has over 18 years procurement experience in global organisations such as The Body Shop International, Bacardi Martini Limited and since July 2018 at Estée Lauder Companies, responsible for the UK regions advertising & promotional spend including media, creative & production, digital, print, VM and events & activations. She will be contributing to the Panel ‘Exploring the onsite agency model - what are the commercial and operational implications you should consider?’ on the 11th June.

2:55 PM In Conversation: Exploring the onsite agency model - what are the commercial and operational implications you should consider?

• It’s no secret that the traditional agency model is being reassessed - what are the benefits, drawbacks, and risks involved in making the transition to an onsite agency?

• What are the different models of onsite agencies?

• How are transparency and data protection issues accelerating the onsite agency trend?

• What other emerging models are being considered by advertisers, such as hybrid external/onsite or the de-coupling of production?

Check out the incredible speaker line-up to see who will be joining Lana.

Download The Latest Agenda