Procurecon Marketing EU 2021 Blog

The Stand Out Marketing Procurement Conference


The only conference for marketing procurement decision makers. It truly is.

In June of 2019 over 200 of these decision makers descended upon the official home of England Rugby – none other than Twickenham Stadium itself.

Google and other Tech Giants are Forming a Global Alliance for Responsible Marketing


Under the stewardship of the World Federation of Advertisers (WFA), 17 of the world’s leading advertisers, Google, and other tech giants are forming a Global Alliance for Responsible Media. This strategic partnership marks the first time that organisations representing all sides of the industry are combining their efforts toward a common purpose. That purpose will impose responsibilities for ethical, responsible, and sustainable procurement practices, on all organisations subscribing to its terms.

Vodafone Is Using AI and Automation to Drive Procurement


Manual data entry and the need to manage requisitions over a wide range of departments can pose significant challenges to driving cost and process efficiencies.

In this post, we look at how Vodafone has been using artificial intelligence and robotic process automation to improve its procurement operations.

How Vodafone is Using Data and AI to Cut Costs and Boost Procurement Transparency

Data forms the backbone of all modern industry and it gets put to work in a multitude of ways – from well-known applications such as targeted advertising and customer databases, to slightly more esoteric forms such as blockchain technology. Vodafone using data to improve the way in which it processes purchase orders, empowering the company to be able to deliver effective marketing and better serve its customers.

How Volkswagen and Ford Are Carrying Out Global Creative Agency Reviews

A creative review can be a great way to get fresh ideas and perspectives on how your marketing budget is assigned. It doesn’t necessarily mean abandoning your current provider either, as, like Volkswagen, you can bring the best of several agencies together to produce great results.

How Reckitt Benckiser Is Using Analytics and Teamwork to Push Its Marketing Agenda

The adage used in social media marketing is to “Be where your customers are.” Understanding your demographic and focusing your efforts on the platforms your customers are already using – Snapchat for young people, LinkedIn for professionals, etc. The same applies to other types of marketing as well.

Reimagining Agency Procurement Models in a Tech-Driven World

The digital revolution has completely transformed the way media is consumed. Print, TV and cinema are no longer the prime targets for marketing. Given this current commercial atmosphere, it’s crucial that marketing procurement embraces contemporary strategies.

Start-ups on Trial: Should Marketing Procurement be Working with Start-ups?

With digital advertising tech developing faster than companies can procure it, many are turning to start-ups to work more flexibly with changing trends.

The Digital Revolution is Advancing at Breakneck Speed: Here’s Why Marketing and Procurement Need to Face it Together

Managing the relationship between marketing and agencies is a delicate operation, and it can take time. But without the disruptive technologies agencies and start-ups have to offer, marketing teams are at risk of being left in the dust of their competitors.

Unlocking ROI from Marketing with Smart Procurement

While agencies and procurement eased through cost-cutting exercises over the past decade, it’s the former that managed to laugh all the way to the bank. Never once did procurement realise that the last hurdle impeding its advancement would ironically be none other than, ‘marketing spend’.