Procurecon Marketing 2018

June 12-June 14, 2018

The Tower Hotel, London

Contact Us: 44 (0) 207 368 9465

Speakers

Our Speakers

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2018 Speakers

Emma Ratcliff
Emma Ratcliff
Category Manager – Marketing
Marks and Spencer
Emma has 11 years of Procurement experience, working in the motor and telecommunication industries. She joined M&S in 2015 as a Marketing Procurement expert, supporting the UK and International Marketing teams on their commercial, contractual and SRM requirements across Through the Line advertising and content, Research, POS, Print & Media. Emma will be joining the Panel Discussion ‘Staying Ahead Of The Tech Curve - How Can You Get Stakeholder Buy In To Harness The Power Of New Marketing Innovations?’ on the 13th June.
Marcus Riccoboni
Marcus Riccoboni
Principal Category Manager - Marketing
Vodafone
Marcus is a marketing procurement specialist responsible for Vodafone's media agency relationships worldwide. He has over 10 years experience of working internationally to create and implement supplier sourcing and relationship management strategies, and believes in maximising the value obtained from marketing budgets by improving both the efficiency and effectiveness of agency relationships. Marcus will be co-hosting the Roundtable ‘Achieving Commercial Transparency - How Can You Build A Framework To Determine The Fair Value On All The Services You Are Buying And Ensure They Are Being Delivered?’ on the 13th June.
Gunseli Cakici
Gunseli Cakici
Head of Marketing & Media Purchases, Northern Europe
Procter & Gamble
Gunseli is heading up Procter & Gamble's Northern Europe Brand Building Purchases covering all marketing, media and sales services. She has 12+ years purchasing experience across various spend categories and highly volatile markets. She will be hosting the Roundtable ‘Achieving Commercial Transparency - How Can You Build A Framework To Determine The Fair Value On All The Services You Are Buying And Ensure They Are Being Delivered?’ on the 13th June.
Eniola Akindes
Eniola Akindes
Global Sourcing Director - Advertising
Coty
Since October 2016 Eniola has been the Global Sourcing Director – Advertising at Coty. She leads the team covering categories for Advertising & Creative agencies, Media production & post-production, Content & Digital. Previously she was the Head of Marketing & Retail Procurement at L’Oreal, responsible for overseeing the team and the delivery of the marketing procurement strategy, to ensure the company got value for money and innovative solutions to achieve its business objectives. At L’Oreal Eniola was instrumental in driving a transformative procurement strategy for the Marketing & Retail categories, with circa £70M spend and over 100 suppliers across 30 brands (circa 200 stakeholders); leading and developing the team to deliver beyond savings including efficiencies, CSR and innovation; and championing the transition from transactional Procurement to a strategic business partnership. Eniola is will be joining the Panel Discussion ‘A Push For Simplification In The Current Complex Marketing Landscape: Where Are We Seeing Opportunities To Streamline?’ on the 12th June.
Kamila Karasiewicz
Kamila Karasiewicz
Global Production Category Lead
Coty UK
Kamila is experienced investment manager with 10 years’ experience in Indirect Procurement but her heart has always been with Marketing Procurement. Currently her role is Global Production Category Lead at Coty UK. Prior to joining Coty, Kamila held several positions of increasing responsibility in Consumer Electronics and FMCG sector, Johnson & Johnson, Unilever and Samsung Electronics in particular, serving roles in the areas of Marketing and Indirect Procurement, with three years of leading Samsung’s Procurement Team in Poland and demonstrated a strong track record in introducing Procurement in green fields environment. Kamila will be joining the Panel Discussion ‘Responding To The New Production Transparency Guidelines: How To Review Your Current Agency Agreements To Ensure Full Transparency In All Processes’ on the 13th June.
Tina Kataria
Tina Kataria
Procurement Director, Western Europe
Coca-Cola
Tina is the Procurement Director for Western Europe responsible for Marketing and Business Services Spend. Previously she was the Convergence lead for SABMiller-ABI acquisition all Indirects Procurement & GCM Marketing Services. Tina is on the ProcureCon Marketing Europe 2018 Advisory Board.
Tina Fegent
Tina Fegent
Director
Tina Fegent Procurement Consultancy
Tina Fegent started Tina Fegent Consultancy in 2006. She is unique in having both agency and client experience, with knowledge of all areas of marketing. She is known as a fair but firm procurement consultant, and was awarded special recognition by CIPS for marketing. Tina has over 20 years of purchasing marketing experience. The client experience was gained at Cellnet (O2), GSK and Orange/France Telecom – where she set up from scratch and then managed the purchasing marketing teams for those companies. Then in 2003, she moved over to 'the other side' by joining Grey Advertising, as their Commercial Director and then in 2005 moved to Lowe Advertising. Tina is a member of the conference Advisory Board and will be hosting the Workshop ‘Mastering The Fundamentals of Marketing Procurement’ on the 12th June.
Adrian Jackson
Adrian Jackson
Head of Marketing Procurement
Tesco
Adrian is responsible for Marketing Procurement within Tesco which includes all marketing services, print, paper and post. Adrian has over 12 years procurement experience gained within retail and business process outsourcing and has lead a number of other categories including Technology and Property. He introduced the first supplier relationship management programme within Tesco procurement and continues to lead this programme to maintain momentum on building key supplier relationships. He is currently focused on aligning marketing, business and procurement objectives to ensure maximum value is delivered from all marketing activities. Adrian will be joining the Panel Discussion ‘Ask The Veterans: Have Your Burning Unanswered Questions Addressed By The Masters In Marketing Procurement’ on the 14th June.
Paul Smith
Paul Smith
Senior Director – Global Marketing & Sales Procurement
Mondelez
Paul is responsible for purchasing and sourcing strategies for all spend areas within the Marketing & Sales space, including Media, Production, Agencies, Digital, Merchandising, Point-of-Sales, PR, BTL, across all regions and over 150 countries, with a multi-billion spend. He is currently leading the team through business and procurement transformation. Paul is on the ProcureCon Marketing Europe 2018 Advisory Board and will be hosting the Leadership Boardroom ‘Next Generation Marketing Procurement Strategies’ on the 14th June, as well as taking part in the Oxford Style Debate ‘True Or False: Marketing Procurement Should Source New Talent From Marketing Or Agencies, Not Procurement’ on the 14th June.
Larry Smith
Larry Smith
Strategic Sourcing Director, Global Marketing
Mars Inc
Larry has worked in positions of increasing responsibility in Consumer Package goods companies such as Philips Lighting, The Body Shop, Reckitt and Colman, Warner Lambert Consumer HealthCare, Kraft/Nabisco, BP and Wrigley/Mars. While he has managed just about every commercial category from Raw Materials to Capital, his passion is Marketing Services. He specialises in being the "glue" that brings many functions together in a mutually beneficial manner to drive value and growth. Larry joined Wrigley in 2008 just in time to have the company merge with Mars and is now a director in the marketing & sales team within a global indirect procurement organisation, responsible for Global Commercial Strategy and Management of $250M in Creative and Production spend with Mars Advertising Agencies. In concert with Mars CMO’s, Finance and Commercial associates Larry and his team are developing a 5 year strategy and vision for creative and production at Mars. Larry will be joining the Panel Discussion ‘Ask The Veterans: Have Your Burning Unanswered Questions Addressed By The Masters In Marketing Procurement’ on the 14th June.
Reitze Feldmeijer
Reitze Feldmeijer
Procurement Manager Marcom
FrieslandCampina
Reize has been at FrieslandCampina since 2015, and in his current role responsible for media procurement since January 2017. He was previously a consultant in media management at Accenture. Reitze will be joining the Panel Discussion ‘Staying Ahead Of The Tech Curve - How Can You Get Stakeholder Buy In To Harness The Power Of New Marketing Innovations?’ on the 13th June.
Jesus Sancho Cubino
Jesus Sancho Cubino
Procurement Manager for Marketing and Advertising
Carrefour
From 2011, Jesús has built up the Procurement Marketing department at Carrefour Spain in coordination with the Procurement Marketing Group Carrefour; the scope of his role is to manage the expenses related to media, advertising, marketing and decoration. Before his life at Carrefour, he was the Marketing Manager for Datacentric (formerly PDM) and Maptel (Telefónica Group), after holding various positions in different companies in the marketing and sales areas managing the negotiation with suppliers and clients. Jesus will be hosting the Roundtable ‘Bringing Programmatic In House - What Are The Tangible Benefits Of Taking Control? on the 13th June.
Paula O’Reilly
Paula O’Reilly
GM Marketing Procurement
BT
Since July 2016 Paula has been the GM Marketing Procurement, pan BT (including EE and Plusnet), with an active and exciting role in developing and driving central BT Procurement strategy. In the newly merged company, Paula leads the Marketing category Procurement team who manage spend across all BT lines of business, now including EE, with a total spend of circa £0.5bn per annum. Prior to joining BT in 2011, Paula had a previous Commercial Media role at Mars and Senior Marketing roles in the financial services sector. Paula will be participating in the Panel Discussion ‘A Push For Simplification In The Current Complex Marketing Landscape: Where Are We Seeing Opportunities To Streamline?’ on the 12th of June.
Malik Akhtar
Malik Akhtar
VP Marketing Procurement
Bayer
Malik has worked in the healthcare industry for 22 years and most of that time has been spent in procurement. His marketing procurement journey started at GSK in 2006 and since then he has been a regular participant in the COMPAG group at ISBA which helps to educate and improve the profile of procurement professionals working in marketing. Malik will be hosting the Creative Boardroom ‘Using Scope Of Work And Agency Evaluation In Combination: How To Practically Adopt Both Processes To Get The Maximum ROI From Your Partners’ on the 12th June and joining the Panel Discussion ‘Ask The Veterans: Have Your Burning Unanswered Questions Addressed By The Masters In Marketing Procurement’ on the 14th June.
Jaime Ali
Jaime Ali
Global Procurement Category Manager, Marketing POSM
ABInbev
Jaime has 9+ years in strategic procurement roles across government, financial and FMCG sectors, and has managed indirect spend categories at local market, regional and global levels, and has led a global project to unlock opportunity in emerging markets. Categories of spend the she has managed managed include facilities management, capital works and infrastructure projects, consultancy, and L&D; however her specialization is marketing procurement. Within the marketing space, Jaime strongly believes that the procurement function needs to take a business partnering role that enhances through-the-line investment in marketing strategy. Jaime will be presenting the case study ‘Creating A Fully Decoupled Global PoS Model at ABInbev – How We Made It Work’ on the 13th June.
Coreen McCullough
Coreen McCullough
Digital Marketing Category Lead
Adidas
Coreen is the category lead for the Digital Marketing Category, and supports and manages the development of the category and the implementation of related strategies in alignment with senior management and relevant business partners. She is focused on: building business relationships and effectively partner with the relevant stakeholders within the adidas Group and the related supplier base, driving the creation and implementation of sourcing and supplier strategies and ensuring compliance with procurement policies, standards and guidelines for the Categories, and enabling and ensuring transparency of spend and drive for an optimization of efficiency (procedures and cost) in collaboration with adidas Finance function and related stakeholders. Coreen will be hosting the Roundtable ‘: Putting Together A Digital Agency Shortlist Roster From Scratch - How Do You Practically Narrow Down The List To Include Partners With The Freshest Ideas That Understand Your Brand?’ on the 12th June.
Rachel Wentzel
Rachel Wentzel
Senior Manager Marketing Procurement
Adidas
Rachel has been at Adidas in Marketing Procurement since 2015, and was previously at Procter & Gamble. Rachel has been involved in a project at Adidas on sustainability, in conjunction with Mannheim Business School. She will be presenting the case study ‘How Marketing Procurement Can Use Sustainability To Add Value And Why We Are Perfectly Placed To Lead These Initiatives’ on the 14th June.
Christian Fuchs
Christian Fuchs
Director Marketing Procurement, Event Category
Adidas
Christian has been at Adidas since 2013, and is responsible for managing the global event spend, including RFP/RFI, the management of the agency roster, demand management, compliance, strategy, benchmarking, relationship management, negotiation and best practice. He will be hosting the Roundtable ‘Effectively Managing 3rd Party Event Category Suppliers - How To Achieve Consistency On A Global And Local Level And Keep Costs Down’ on the 12th June.
Phillipp Schuster
Phillipp Schuster
Procurement BP Marketing, PRO Agencies
Bayer
Philipp is part of the Business Partner organisation for Marketing Services at Bayer and in his role responsible for Agency relationships globally and across all Bayer divisions. His focus areas are creative agencies and production partners and identifying new and innovative ways of collaboration which lead to increased efficiency and consistency for all of Bayer. In previous roles has was the Category lead for Creative Agencies and for Marketing Production at the adidas Group in Herzogenaurach, Germany. Before entering the Marketing Procurement space, he gained experience both on brand-side at PUMA SE (Germany and US) and held retail and marketing positions as well as agency-side at LIGANOVA GmbH, Stuttgart, managing various international key accounts like Tommy Hilfiger, Rockport and FREITAG. He is based at Bayer’s new UK office in Reading but spends a lot of time at the various divisional and local Bayer offices in Germany, Switzerland and the US. Philipp is on the ProcureCon Marketing Europe 2018 Advisory Board, and will be hosting the Roundtable ‘Strengthening Your Production Partnerships: How To Transition This Relationship From A Tactical Supplier To A Strategic Consultant That Goes Above And Beyond To Meet Your Business Objectives’ on the 13th June.
Alice Dhulster
Alice Dhulster
Senior Procurement Associate UPSA
Bristol-Myers Squibb
Alice has been at Bristol-Myers Squibb since 2010, and in her current role since Oct 2016, where she is responsible for the Indirect Procurement activities of UPSA and UPSA International. Alice will be hosting the Roundtable ‘Successfully Negotiating Agency Rights, Especially Post Contract – Sharing Proven Tactics To Walk Away With The Best Deal’ on the 12th June.
Nick Wright
Nick Wright
Global Media & Advertising Procurement Manager
BP
Nick lead BP's media, advertising and digital agency relationship, globally, across three business units. He is a member of the Marketing Communications Board and Digital Council, as well as the Central Lead for Brand Safety, Ad Fraud and Programmatic buying strategy. Nick will be joining the Panel Revolution ‘Marketing Sourcing Metrics: What Are The Latest Marketing Science And Business Savvy Approaches For Quantifying Advertising’s ROI?’ on the 13th June
Brioney Moore
Brioney Moore
Senior Procurement Manager
CA Technologies
Brioney is the global procurement lead working in partnership with Field marketing and Communications in North America and EMEA. She is also managing the EMEA contingent labour programme and providing support for M&A activity in EMEA. She provides strategic assistance to business colleagues to enable best in class procurement and management of vendors, and collaborates globally, regionally, and at country level to achieve the desired results. Brioney will be delivering the case study, in conjunction with a technology stakeholder ‘Creating The Advertiser In House Tech Stack: Outlining The Main Components You Need To Achieve Optimal Marketing Results’ on the 12th June, and has written an article for Supply Management on the same topic.
Sergiusz Szacki
Sergiusz Szacki
Indirect Procurement Manager Europe, Media & Marketing
Colgate-Palmolive
Sergiusz has been in his current role at Colgate-Palmolive since January 2014, and previously held a variety of procurement and media manager roles at Colgate-Palmolive, Danone and Optimum Media OMD. Sergiusz will be hosting the Roundtable ‘P Creating A Smooth Point Of Sale Material Management Process - How To Deliver An End To End Solution For Creative Design, Implementation, Adaptation And Production’ on the 12th June.
Maria Rafferty
Maria Rafferty
Head of Marketing Procurement
Co-op Group
Maria has been at Co-Op as Head of Marketing Procurement since May 2017, and was previously in marketing procurement roles at Walgreen Boots Alliance and Molson Coors Brewing. She will be hosting the Roundtable ‘Getting The Creative Pitch And Selection Process Right - Pinpointing When Procurement Can Hinder This Process And What Steps Can Be Taken To Add Value As An Effective Business Partner’ on the 12th June.
Xenia Olajosova
Xenia Olajosova
Director Media, Digital and Brand Services Transformation for Global Markets
Duracell
Xenia leads a multi-disciplinary team of experts for Duracell world wide (excluding North America) - Media, Digital/E-commerce, In-store/FMOT/Trial - to design and to set up for excellence all Duracell brand and main customer communications. She is responsible for creating the vision, the disciplined operating processes and the development of capabilities for in-markets consumer managers, agency partners and direct reports, and sets up agency operations and capacity and helps the management and training of talent. Xenia is also a thought leader to external marketing/communication/media associations and industry, and is a key coordinator and communicator for tool-boxes implementation with in-market GMs. Xenia will be hosting the Case Study Revolution ‘Building The Business Case For Digital Asset Management: When Is It Worth The Investment?’ on the 13th June.
Jo Harding
Jo Harding
Strategic Sourcing Director
Expedia
Jo has been at Expedia since 2013, and in her current role since 2016. She previously worked in a variety of procurement roles at Lloyds Banking Group, Sony Europe, Orange PCS and United Business Media. Jo will be hosting the Roundtable ‘Negotiating A Software As A Service (SaaS) Agreement – How Marketing Procurement Can Get Up To Speed’ on the 13th June.
Martin Mills
Martin Mills
Former Marketing Procurement Professional, Co-Founder,
Future Ways Of Working
A former marketing procurement manager at Kellogg, Martin now runs his own company, Future Ways of Working, helping businesses to work smarter, market themselves better and expand into new products and services. He will be delivering the session ‘Confessions Of A Recovering Marketing Procurement Professional: Sharing Honest Advice For Those Starting Out, Working Their Way Up The Ladder Or Considering A New Direction’ on the 14th June.
Funmi Oreagba
Funmi Oreagba
Category Buyer, Commerce
Heineken Nigeria
Funmi moved to Heineken Nigeria in 2017, and was previously at Guinness Nigeria (a Diageo company) in a variety of sourcing roles since 2010. Funmi will be joining the Roundtable ‘Stakeholder Engagement - Sharing Effective Strategies To Drive Engagement With Your Key Internal Stakeholders’ on the 14th June.
Thomas Holzapfel
Thomas Holzapfel
Sourcing Director
Here Technologies
Thomas joined Here Technologies in August 2017 as Director of Sourcing. Previously he was the global category leader marketing procurement at Deutsche Telekom from 2009-2017, and prior to that Head of European Procurement at eBay and a Commercial Manager at Mars. Thomas will be bringing his considerable expertise to the Panel Revolution ‘Marketing Sourcing Metrics: What Are The Latest Marketing Science And Business Savvy Approaches For Quantifying Advertising’s ROI?’ on the 13th June.
Maria Malpartida
Maria Malpartida
Marketing Procurement
IKEA
Maria has worked at Ikea since January 2016, and is responsible for in-store communication & commercial print, Media & MarTech and creative content agencies. Previously she worked at Danone and Unilever. Maria will be presenting a case study, alongside a marketing stakeholder, ‘Driving Marketing And Procurement Collaboration: Sharing A True Success Story On How We Make It Work On A Day-To-Day Basis’ on the 14th June, as well as hosting the Retail Sector Roundtable on the 14th June.
Martin King
Martin King
Senior Director, Global Lead, Media & Marketing Procurement
Johnson & Johnson
Martin is the global lead for Media and Marketing Agency sourcing across the J&J enterprise of companies, including Consumer, Pharma & Medical Devices, with a spend of over $3 billion. He leads global category teams to build and enable the Media & Marketing procurement capabilities, sourcing strategies and initiatives and manages key global supplier and business stakeholder relationships. He previously worked in a variety of procurement roles at Kellogg’s and Mars. Martin is on the ProcureCon Marketing Europe 2018 Advisory Board, and will be joining the Panel Discussion ‘Ask The Veterans: Have Your Burning Unanswered Questions Addressed By The Masters In Marketing Procurement’ on the 14th June.
Federico Morra
Federico Morra
CPO
Lavazza
Federico is the head of purchasing for the Group Lavazza, including Italian operations and foreign subsidiaries, dealing with capital equipment investments, production goods and services, G&A expenses, appliances development and production, marketing and communication goods and services. He leads a team in HQ of around 30 people organized by purchasing categories and working according to yearly budgets referred to economics and suppliers’ performances. In his career, he has collaborated with some of the first OEM in the automotive sector, initially as responsible for manufacturing, quality and product development, and later as Purchasing Director. In the same role, he spent several years in a papermaking market leader company as Southern Europe Purchasing Director. Since September 2012, is CPO at Lavazza where he manages the purchases of all goods and services except raw coffee. Federico will be delivering the presentation ‘The CPO Perspective: How We At Board Level Influenced The Business To View Marketing Procurement As A True Value Add Proposition And Not Just A Cost Saving Enterprise’ on the 14th June.
Karène Tialeu
Karène Tialeu
Marketing Procurement Director
L’Oréal
Karène has worked in marketing procurement at L’Oréal since September 2016, and was previously in a variety of procurement roles at PepsiCo, Bayer and GE Healthcare. Karène will be hosting the Roundtable ‘Getting Agency Buy-In For A Performance-Based Compensation Model - Which Facts And Figures Should You Be Armed With To Get The Backing From All Key Stakeholders?’ on the 12th June.
Kirsty Carr
Kirsty Carr
Head of UK & Ireland Marketing Procurement
Müller
Kirsty has been at Müller since January 2015, and is responsible for categories from merchandise to creative agencies, research to national sponsorship and anything in between. Her role as Procurement partner is to advise, negotiate and provide recommendations to the Marketing Team and the wider business, and ensure as a company they maximise the marketing spend and have the right partners in place to add value and support the journey. Kirsty will be hosting the Roundtable ‘Achieving Global Marketing Efficiencies – How To Practically Create A Consistent But Well Targeted Message Across Diverse Cultures’ on the 12th June.
Sarah Bishop
Marketing Procurement Manager
Nationwide
Sarah will be hosting the Roundtable ‘Stakeholder Engagement - Sharing Effective Strategies To Drive Engagement With Your Key Internal Stakeholders’ on the 14th June.
David Harris
David Harris
Sourcing Manager
Old Mutual Wealth
David has been at Old Mutual since 2013, and previously held a variety of procurement roles at the Post Office and Aviva, as well as working as a consultant at 4C Associates and AT Kearney. David will be hosting the Financial Services Sector Roundtable on the 14th June.
Erica Biffi
Erica Biffi
Head of Purchasing Marketing and Indirect Services
Pirelli
Erica is in charge of procurement indirect services and marketing, media communication, digital services. She has been at Pirelli since 2013 in different roles, from supply chain, to industry efficiency, to quality, OEMS, procurement directs and now the current role. She is involved in developing purchasing strategies, leading a stakeholder relationship management program, exploiting leverage opportunities across categories and delivering strong and sustainable savings. Erica will be hosting the Roundtable ‘Adding Value In Marketing Procurement - How To Leverage Proven Techniques To Change The Message Once And For All In Your Organisation’ on the 14th June.
Sebastian Laguna
Sebastian Laguna
Global Procurement Project Manager, Marketing And Market Research
Takeda Pharmaceuticals
Sebastian has 8 years of experience in Procurement with a strong understanding of the Category Management Process, Business Stakeholder Management, Strategic Sourcing, Procure-to- Pay, Procurement Systems and Procurement Finance. He will be hosting the Roundtable ‘Assessing The Role Of The Project Manager In Marketing Procurement - How They Drive Results In A More Structured Way’ on the 12th June.
Arnaud Thoni
Arnaud Thoni
Global Marketing – Procurement Business Partner
Heineken
Arnaud recently joined Heineken, and previously was at Warner Bros since 2015, and held a variety of marketing procurement roles at Vodafone, Alliance Boots and La Poste. Arnaud will be hosting the Roundtable ‘Ensuring Supplier Diversity In Your Creative Agency Roster – How Can You Efficiently Evaluate All Types Of Agencies To Secure The Best Mix?’ on the 12th June.
Paul Hammersley
Paul Hammersley
Founder & CEO
Harbour Collective
Paul spent the first years of his working life at Saatchi’s in London, from Graduate Trainee to Executive Board member. In 1993 he moved to the nascent Lowe New York and after four years returned to London to be MD of Lowe Howard-Spink. After the global merger of Lowe and Ammirati Puris Lintas he became CEO of Lowe Lintas London; the agency won Campaign’s and AdAge’s European Agency of the Year in 2000. In 2001, Paul moved back to New York to be CEO of Lowe North America. He left Lowe in 2004 and returned to London to be Chairman and CEO of DDB London which he left in early 2006 to be a founding partner of The Red Brick Road. Following an MBO of the agency in December 2012, Paul ran EDC in 2013/14 as UK CEO, overseeing Dare, Elvis, Citizen PR and Identica before moving to run Cheil's UK operations. In June 2017 Paul launched Harbour, a collective of independent, specialist marcoms agencies working together in their mutual self interest.
Laura Forcetti
Laura Forcetti
Global Marketing Sourcing Manager
WFA
Laura joined the WFA in August 2017, and is responsible for supporting the WFA community of global marketing procurement specialists by providing strategic insights, running various benchmarks among the community of 90+ Corporate Members and 60+ National Associations, facilitating one-to-one connections between members, running industry surveys and writing playbooks or guides for WFA members. She also organizes Sourcing Forum events. Previously Laura worked in marketing procurement at Coca-Cola and Nestle. Laura will be moderating the Panel Revolution (alongside WFA members) ‘Securing The Best Global Strategic Sourcing Partners: Which New Supplier Selection Techniques Have Delivered Proven Results?’ on the 12th June.
Shamus Rae
Shamus Rae
Head of Innovation, Digital Labour and Cognitive Transformation
KPMG
Shamus is the lead on Intelligent Automation (transformation/ automation through the use of Artificial Intelligence) for KPMG both transforming the firm's services but also taking this experience into the market place to help clients embrace this new and disruptive technology. Shamus has led several client projects focusing on Artificial Intelligence strategy and implementation. Shamus has spent the last 20 years delivering major transformation programmes and was one of the founders of the Offshoring Industry in the late 1980's. Shamus founded WNS, now one of the largest Offshore BPO providers. He helped build IBM's offshore BPO centres including acquisitions and was previously a partner at PWC. Shamus will be delivering the keynote presentation ‘AI – It’s Not In The Future, It’s Here, Now: How To Ensure You Are Investing In The Right Initiatives That Add Value To Your Business And Make Commercial Sense’ on the 13th June.
Tamas Szabo
Tamas Szabo
Global Category Manager Marketing/E-Business & Marketing Technology
Deutsche Telekom
Tamas plays a significant role in the digital transformation of the DT group for media - e business and cutomer care. His main fields of activities are media, marketing technology, e-business, social media and Artificial Intelligence solutions. He is managing the e-business and marketing technology category internationally: Germany, Netherlands, Austria, Greece, Romania, Croatia, Czech Republic, Slovakia, Montenegro, Poland, Hungary, and F.Y.R.O.M. (Macedonia). Tamas will be joining the Panel Discussion ‘Staying Ahead Of The Tech Curve - How Can You Get Stakeholder Buy In To Harness The Power Of New Marketing Innovations?’ on the 13th June.
Stephanie Bell
Stephanie Bell
Global Head of Marketing Procurement
Diageo
Stephanie has been the Global Head of Marketing Procurement at Diageo since 2014, and previously was Regional Media Director at L’Oreal, and CEO of Mindshare and GroupM. She will be joining the Panel Discussion ‘Marketing Sourcing Metrics: What Are The Latest Marketing Science And Business Savvy Approaches For Quantifying Advertising’s ROI?’ on the 13th June.
Jon Williams
Jon Williams
Founder & CEO
The Liberty Guild
Jon is Founder & CEO of The Liberty Guild, a worldwide curated platform, to commission, create and produce ideas. Previously he was Chief Creative Officer at Grey. Paul will be joining the Panel Discussion ‘Staying On Top Of The Key Disruptors In The Rapidly Evolving Agency Landscape - What Are The Pros And Cons Of Each Model And Where Is The Industry Heading In The Next 5 Years?’ on the 12th June.
Chris Sahota
Chris Sahota
Founder and Chief Executive
Ciesco
Ciesco is a boutique corporate finance advisory firm, specialising in the digital, media, marketing and technology sectors. We advise our clients on mergers & acquisitions, business strategy and executive search. Chris was previously the Chief Operating Officer EMEA & Global Head of M&A at McCann Worldgroup. Chris will be delivering the keynote presentation ‘Navigating New Realities: In An Era Of Cost Cutting, Which Innovative Technologies And New Business Models Should You Adopt To Take Your Marketing Function To The Next Level?’ on the 12th June.
Simon Marsh
Simon Marsh
Marketing Procurement Director
EMC
Simon has been at Dell EMC since 2010 as a procurement manager for indirect spend, and is now Marketing Procurement Director. Previously he was at BP. Simon will be hosting the Roundtable ‘From Pipe Dream To Reality - How Can You Establish A Global Function To Leverage Global Relationships And Volume?’ on the 12th June.
Oliver Yonchev
Oliver Yonchev
Business Director
Social Chain
Social Chain is a company of 120+ like-minded individuals who are quickly disrupting the ever-changing social sphere, who pride themselves on telling a brand's story through creating dynamic, thought provoking and engaging content which is hastened through a 350+ million strong network of social media influencers, pages and communities. With an average age of just 23 across the whole company, Social Chain know exactly how millennials think, listen, engage and share across social media. Oliver will be delivering the keynote ‘Influencer Marketing – How Can You Work With Social Influencers And Keep Influence Real?’ on the 13th June.
David Marcus
Managing Partner
Cord
David has been at Cord since 2010, and was previously at IMG. Cord connects creativity to business, business to the music industry and most importantly, brands to their audiences; all through the power of music. David will be presenting alongside Steffen Juul of LEGO Group on the session ‘Music Agency Perspective: What Were The Critical Success Factors For Creating A Decoupled Music Model At LEGO Group?’ on the 12th June.
Morten Bogh Skaarup
Morten Bogh Skaarup
Director Corporate Procurement
Novo Nordisk

Corporate Procurement in Novo Nordisk manages indirect spend of DKK 28 billion with more than 50,000 suppliers globally. Procurement supports the organisation by serving and communicating effectively with our stakeholders and optimising global processes. This includes aligning and prioritising key business activities achieving the highest possible value, while taking quality, risks, savings, environmental and social aspects into consideration.  Morten has held various positions within categories including Marketing, Meetings & Events, Management Consulting, Professional Services and IT. 

Klaus Kindelmann
Klaus Kindelmann
Marketing Procurement Director
Novartis
Klaus has been in marketing procurement at Novartis since 2015, and was previously a consultant at Advalence Marketing Consulting and BrainNet Supply Management Consultants, as well as in corporate media buying at Bertelsmann AG.
Carina Svensson
Carina Svensson
Regional Strategic Purchasing Manager – Marketing Services
Baloise Group
Carina has extensive experience in Marketing Procurement gained in international and multicultural environments such as Novartis, Syngenta and the UN. Since 2010 Carina has been responsible for the purchasing and sourcing strategies within the Baloise Group for all spend areas within Marketing & Sales and Communications, including Advertising, Communications, Branding, Digital, Media, Market Research, Event Management and Consultancy. She is assisting the marketing teams during their rapid shift towards digital marketing and customer centricity projects and is thereby also experiencing how the marketing procurement role is rapidly changing. Carina will be hosting the Roundtable ‘What Skill Sets Are Key To Develop The Marketing Procurement Leaders of Tomorrow?’ on the 14th June.
Florian Strunck
Florian Strunck
Procurement Lead, Marketing
Zalando
Florian has been at Zalando since October 2016, and leads the procurement team for Brand and Performance Marketing. Previously he was at Axel Springer and audibene GMBH. Florian will be a Participant on the Roundtable ‘Adding Value In Marketing Procurement - How To Leverage Proven Techniques To Change The Message Once And For All In Your Organisation’ on the 14th June.
Steve Lightfoot
Steve Lightfoot
Senior Buyer Marketing Purchasing, Creative Agencies
L’Oréal
Steve has been at L’Oréal Luxe since February 2017, and was previously Senior Manager, Global Marketing Procurement at the World Federation of Advertisers (WFA) for many years.
Malin Krusvik
Malin Krusvik
Senior Manager POS Procurement & Logistics
The Absolut Company
Malin is Head of the POS Procurement and Logistics team. She is responsible for Global POS Procurement & Logistics strategy and processes for all brands in the portfolio; Absolut, Malibu and Kahlua. Malin will be participating in the Roundtable ‘Creating A Smooth Point Of Sale Material Management Process - How To Deliver An End To End Solution For Creative Design, Implementation, Adaptation And Production’ on the 12th June.
Maryl Adler
Maryl Adler
Global Category Leader Strategy & Insights
Danone
Maryl leads procurement for market research globally, across all five divisions (Dairy, Waters, Early Life Nutrition, Medical Nutrition, Africa). She is involved in optimizing an investment of €120MM: looking for ways to reduce non-value costs to reinvest in growth projects and profit to fuel Danone's strategy & mission. Maryl works in close collaboration with the Chief Market & Consumer Intelligence Officer, the Global division heads of S&I and key strategic agencies, to support the transformation of the S&I function. Maryl will be hosting the Roundtable ‘Market Research Drill Down - Who Is Innovating In This Category And What Negotiation And Partnership Strategies Can You Use To Get The Best Value From Your Spend?’ on the 13th June.
Pete Markey
Pete Markey
Marketing Director
TSB Bank

Pete is responsible for delivering TSB's marketing communications activities across the full product suite, and oversees a team of over 30 across multiple locations.  He is also an Executive Sponsor for LGBT at TSB, and a Member of the Marketing Society Board, Financial Services Forum Advisory Board, ISBA Council & Marketing Group of Great Britain (MGGB), and is a Chartered Institute of Marketing and Marketing Society Fellow.  Pete is a leading industry commentator and speaker with one of the top 1% most viewed profiles on LinkedIn and over 10k Twitter followers. Pete will be delivering the CMO Perspective keynote ‘What Is Procurement’s Role In Exploiting The New Opportunities Arising From The Increasingly Digital, Automated And Connected World?’ on 12th June. 

Igor Leitao
Igor Leitao
Sourcing Manager for Marketing & Sales, EMEA
Merck
Igor is currently responsible for all Marketing & Sales sourcing activities in the UK and IRL, also leading global projects within Merck. Past roles include globally managing creative agency networks and projects in digital & media. Prior experience in L’Oréal, responsible for many marketing Procurement subcategories, together with sustainability initiatives and KPI reporting to EC. Marketing academic background and agency experience. Igor will be hosting the Roundtable ‘How Can You Identify And Drive Innovation Within A Restricted Advertising Environment?’ on the 12th June.
Dr. Rodney Collins
Dr. Rodney Collins
Corporate Anthropologist and Regional Director EMEA
Truth Central
Rodney is a leading member of a team dedicated to uncovering human truths to help pioneering brands make their mark in the world. With expertise in semiotic, cultural, and psychoanalytic analysis, his work has offered transformative insights into a wide spectrum of practices: from idleness and masculinity, to air fresheners and habit change, to public health policy and design innovation. He has published widely in industry, academic, and popular press, including frequently in Brand Republic and the Huffington Post, and has taught university level courses at New York University, Georgetown, and Columbia University. Rodney will be delivering the presentation ‘What’s Going On In The World Of Millennials? And Who (And What) Are Gen Z?’ on the 14th June.
Lisandro Diaz Kelly
Lisandro Diaz Kelly
Global Director – Marketing Procurement
ABInbev
Lisandro has been in his current role since November 2016, and previously before the merger was at SAB Miller. He will be contributing to the Panel Discussion ‘Staying On Top Of The Key Disruptors In The Rapidly Evolving Agency Landscape - What Are The Pros And Cons Of Each Model And Where Is The Industry Heading In The Next 5 Years?’ on the 12th June.
Jason Cammorata
Jason Cammorata
Director, Strategic Sourcing
MDC Partners
Jason has been in his current role at MDC since 2015, and was previously at Publicis. He will be hosting the Case Study Revolution session ‘Keep Your Friends Close, And Finance Closer: How To Learn To Speak The Same Language To Effectively Engage Them And Drive Mutually Beneficial Initiatives Forward’ on the 14th June.
Nathan Canfield
Nathan Canfield
Brand and Market Place Procurement Director
Nike
Nathan is a head of category with a team of 8 covering a spend of $1bn in Capex and Opex, responsible for the strategic sourcing of all sub categories of spend in Marketing and Retail (Wholesale and Omni Channel Retail business). He has developed and delivered effective and efficient category organization with category expertise in Digital Marketing, Retail Brand/POS, Construction, Fixturing, Payments & Integrated Facilities Management functional. Nathan will be hosting the Roundtable ‘Adding Value And Increasing ROI In The Influencer Category - How Can You Grasp The Opportunities Of This Growing Marketing Spend Area?’ on the 13th June.
Valérie Revol
Valérie Revol
Head of Marketing Procurement
LVMH
Valerie has been in a procurement role at LVMH since 2011, and was previously at Chaumet. She will be joining the Panel Discussion ‘A Push For Simplification In The Current Complex Marketing Landscape: Where Are We Seeing Opportunities To Streamline?’ on the 12th June.
Galina Staykov
Galina Staykov
Senior Manager Projects and Strategy Planning, Purchasing
Toyota

Galina is currently responsible for Materials, Facilities and Corporate Purchasing, as well as the Russia projects profit optimization. She has extensive experience in strategic procurement of raw materials, expertise in automotive components procurement, and a strong knowledge and achievements in profit improvement projects including strategy creation, policy making, process set up and control of execution. Galina will be presenting the case study ‘How To Transfer Successful Core Purchasing Practices To The Sales And Marketing Category’ on the 15th June.

Andras Mohos
Andras Mohos
Global Category Director
Carlsberg
Andras has been the Global Category Director of Marketing spend at Carlsberg since December 2015. He’s responsible for the optimisation of Carlsberg’s Marketing investment in the areas of Media, Agencies, Production, Sponsorships and Market Research. He joined from SABMiller where he was helping to set up the global marketing procurement function between 2009 and 2010 and where he worked later on as Global Category Manager for MarComms. Andras has a strong marketing background of more than 15 years as a marketeer in different local, regional and global roles at major multi-nationals such as Nestle, AB-Inbev, Unilever, SABMiller and also had some experience from the Advertising Agency world as an Account Director at DDB. Andras will be presenting the case study ‘Optimising ROI On Agencies: The Agency Management Process And Toolkit That We Developed For Both Marketers And Procurement At Carlsberg’ on the 12th June.
David Hale
Marketing Sourcing
T-Mobile *Invited*
Jo Betts
Global Category Manager - Media and Digital
Diageo
Daniel Klemetz
Daniel Klemetz
Principal – Tomorrow Street
Vodafone *Invited*
Mikela Eskenazi
Mikela Eskenazi
Commercial Director EMEA
Blippar
Mikela is an award winning commercial leader and Augmented Reality (AR) expert, building high-profile campaigns with the world’s largest consumer and retail businesses including Procter & Gamble, Unilever, Nestle, COTY and more. Recognised as a “Digital Maverick” and named one of the top female digital marketing leaders in the UK by Campaign, Mikela oversees multimillion-dollar partnerships as the Commercial Director EMEA at Blippar, leading a team which works closely with consumer brands, retailers and agencies to build best in class AR experiences. As part of the company’s senior management team, Mikela also plays a leading role on strategy, talent acquisition, and product development. Prior to joining Blippar, Mikela worked in banking, where she developed a keen interest in technology and start-ups. Mikela will be presenting the session ’Proving ROI In Augmented Reality And Virtual Reality: How To Link The Investment In This Space Back To Quantifiable Results In Sales And Brand Loyalty’ on the 13th June.
Ian Wheal
Ian Wheal
Global Strategy Director
Adstream

Ian is the Global Strategy Director at Adstream, the ad tech company behind the 2017 connectivity strategies of leading brands like P&G, Warner Bros and Disney. Ian leads Adstream’s product vision to deliver a single interface that provides end-to-end visibility and cost control across the entire advertising ecosystem from marketing to media buying, creative, production, media distribution and playout measurement. Stephen will be presenting the session ‘Managing The Digital POS Of Tomorrow – What Comes After Stupid Screens?’ on the 14th June.

Carl  Scott
Carl Scott
Global Business Director
Adstream
Stefano Pinciroli
Global Marketing Manager
LEGO Group
Simon Francis
Simon Francis
CEO
Flock Associates
Simon has extensive experience of marketing transformation through integrated and effective marketing and communications. He has run Creative, Media, Digital & Digital Media, Branded Content, Econometric & Poster buying companies, having been CEO, EMEA for Saatchi & Saatchi, and Aegis Media, MD EMEA for OMD. He has also held senior positions at Leo Burnett, MindShare and ZenithOptimedia. Simon has enjoyed working towards transforming a number of World Class companies and brands such as Diageo, Carlsberg, Heineken, Adidas, Nike, Sony Electronics, Mobile, Music & Pictures, IBM, Apple, HSBC, Toyota, Kia, PSA, Bridgestone, Pepsi, Coca Cola, Sara Lee, Beiersdorf, Johnson & Johnson, GlaxoSmithKline, Unilever, P&G, T-Mobile, Vodafone and Emirates to name a few. Simon will be hosting the Workshop ‘Ensuring You Have Optimal Agency Contracts In Place For Current And Future Requirements: How To Structure The Agency Contract To Achieve The Transparency You Need’ on the 13th June.
Jillian Gibbs
Jillian Gibbs
Founder & Global CEO
APR
Jillian founded APR to set new standards for advertising production consultancies. She sees APR’s role as a true production partner, not a cost-containment advisor. Her vision is to take a more comprehensive approach that helps clients optimize advertising production with stronger processes, greater efficiencies and cutting-edge production approaches across all media. Jillian has helped define new standards and best practices within the production industry throughout her 20+ year career for industry associations like the ANA, WFA, ACA and ISBA. Today, APR is one of the nation’s fastest-growing advertising production consultancies with subject matter experts in all major production centers (Europe, North America, LATAM, and Asia). Jillian continues to expand APR’s original mission, providing clients with a growing choice of service offerings that reflect the ever-changing media landscape. Jillian will be hosting the Roundtable ‘Production Bidding Tools - What Are They? How Can They Help You?’ on the 13th June and leading the session ‘A ‘Content Production Strategy Success’ Story’ on the 15th June.
Graham Crawshaw
Graham Crawshaw
Global Services Director
CASME
Graham has overall responsibility for the quality of CASME’s RoundTable and Virtual RoundTable programme, with over 175 events delivered per year. He is also a leading facilitator and procurement analyst and develops benchmarking activities covering a broad range of procurement categories and practices. Prior to joining CASME he spent 25 years working in procurement for the music industry within an operational and marketing environment.
Jeremie Affergan
Jeremie Affergan
Purchasing Breakthrough Innovation Lead
UCB
Jeremie heads the marketing and medical affairs agencies partnership globally. He has been at UCB since 2013 driving category strategies, leading the stakeholder relationship management program, seizing opportunities across categories, and delivering strong and sustainable results. Recently, he led the development of purchasing engagement models with innovation partners to facilitate successful implementation of breakthrough solutions at UCB.
Luke Hammersley
Luke Hammersley
CEO & Founding Partner
Zebra Worldwide
Jo Smallbone
Jo Smallbone
Head of Sales and Marketing Procurement
Vodafone
Jo reports to the Group SCM Commercial & Services Director, and manages a team of eight category managers responsible for a global marketing spend of €1bn across media, creative agencies & production, digital, print, events & activations.
Anthony Groves
Anthony Groves
Group Commercial Director, Global Clients
Dentsu Aegis Network
As Group Commercial Director, Anthony leads the Dentsu Aegis Network’s global commercial function. His remit includes managing the commercial interests of the groups portfolio of network brands and also its largest clients and prospects. Along with a 17 year career in the media industry that has spanned communication planning and global client management, B2B, digital performance and direct marketing, Anthony has also run his own businesses in the manufacturing, catering and retail sectors.
Simon Gore
Simon Gore
Group Creative Managing Director
Sun Branding Solutions
Simon is a highly effective brand marketer with over 30 years’ experience in marketing and design, with a special love of facilitating effective innovation. With a potent combination of strategic rigour and creative verve, Simon has expertise in brand strategy, innovation, design and packaging. Simon has worked on the client side as a strategic marketer, as well as recent stints managing brand design agencies, Holmes & Marchant and Lewis Moberly. He has also set up and run his own successful innovation consultancy. He joined Parker Williams in 2015 to lead its three creative studios in Chiswick, Yorkshire and Dublin, delivering strategic brand and packaging design for some of the biggest names in retail and FMCG. Parker Williams is part of Sun Branding Solutions, a multi-disciplined branding and packaging group, for which Gore sits on the board as Group Creative Managing Director.