Procurecon Marketing EU 2019

11 - 13 June, 2019

Twickenham Stadium, London

Contact Us: 44 (0) 207 368 9465

Our Speakers

Speakers

Jo Smallbone
Head of Global Marketing Procurement
Vodafone
Jo reports to the Group SCM Commercial & Services Director, and manages a team of eight category managers responsible for a global marketing spend of €1bn across media, creative agencies & production, digital, print, events & activations. Jo is on the ProcureCon Marketing Europe 2019 Advisory Board, and will be co-hosting the Dragons’ Den on 12th June.

Sam Tomlinson
Partner
PwC

Sam leads PwC’s award-winning Customer, Marketing & Media Insight team. Our  insight and assurance services cover digital (including programmatic, display, VoD, social etc), television, publishing, radio, out-of-home and live events.  We collaborated with industry representatives in developing the UK’s first industry standard for multi-platform audience measurement and we have advised clients on issues ranging from impact measurement, to digital strategy, to controls over digital ad sales and operations.

In 2018 we supported the UK Government in its £140m media-buying review, worked with ISBA to evolve its media agency framework agreement, and recently concluded an award-nominated project with JCDecaux to audit the delivery of digital billboard impressions. Our team is also responsible for the 6-monthly IAB/PwC Digital Adspend Study.  Sam will be moderating the Panel ‘Moving beyond transparency towards trust - aligning interests of agencies and advertisers’ on the 11th June. 


Jane Dormer
Group Marketing & Digital Procurement Director
Sky

Jane leads a dynamic and inspired team responsible for all indirect spend, working as a strategic partner to the marketing team delivering efficient and effective, sustainable commercial agency relationships. Jane’s experience has led her recognise the importance of working with the right partners to deliver the greatest return of investment for the brand in terms of equity, quality, and bottom line. As important though is the need to challenge ‘value’ and what it represents to the business, to deliver a form of continuous improvement – leading change whilst delivering procurement led business solutions.  Jane will be adding her perspective to the session ‘Moving beyond transparency towards trust - aligning interests of agencies and advertisers’ on 11th June, as well as joining the Panel ‘It’s a profession, not a job - how can you elevate the status of the marketing procurement function, with the right professional skills, accreditations, and internal and external branding?’ on the 13th June. 

Barry Byrne
Global Senior Director, Marketing Procurement
Adidas

Barry is a global procurement leader with a passion for marketing. He has worked in both Procurement and Marketing side for many world leading brands, and at Adidas is leading the global, regional and local Marketing Procurement function, delivering step change in marketing and procurement's relationship and building partnerships to unlock substantial business benefits.  Barry is on the ProcureCon Marketing Europe 2019 Advisory Board.

Stéphane Bérubé
CMO Western Europe
L’Oréal

Stéphane has close to 20 years of experience in the beauty industry. In June 2017 he moved to L’Oréal UK&I where his role involves driving innovation throughout the business including embedding technology, data and best-practice marketing. Stephane believes that the business should be “consumercentric” – he aims to create a rich, informed, personalised offering for each of their consumers based on their likes, dislikes, habits and previous interactions.  Stephane will be delivering the opening keynote on 11th June ‘Readying your brand to survive and thrive in the new market order - how can you protect against digital transparency issues, ad blockers and direct to consumer start-ups?’. 

Jose Gonzalo Bisquerra
Head of Global Marketing Procurement
GSK

GSK’s manufacturing procurement organisation forms a vital part of the overall manufacturing strategy and capability. Reporting in to the President of Global Manufacturing and Supply, procurement supports 72 sites worldwide. GSK are looking to attract the very best, brightest and ambitious international procurement leaders to join them to deliver value and innovation through the supply chain.  Jose will be contributing his expertise to the WFA hosted session ‘Positioning Marketing Procurement as change agents and value drivers - How can WFA’s Project Spring inspire you to redefine your value proposition and push boundaries?’ on the 11th June, as well as the Panel ‘It’s a profession, not a job - how can you elevate the status of the marketing procurement function, with the right professional skills, accreditations, and internal and external branding?’ on the 13th June. 

Tom Corbett
Group Head of Sponsorship & Media
Barclays

Tom has held various roles across Barclays over the last 11 years, working across all areas of Marketing.

Currently, Tom is responsible for Sponsorship and Media across the Barclays Group, with a notable focus on redefining the groups approach to media partnerships and the management and activation of the Premier League, of which Barclays are the Official Banking Partner.  He will be presenting the keynote session ‘How to redefine the advertiser-agency partnership to ensure contracts deliver fair payment terms with increased transparency?’ on 11th June as well as adding his expertise to the Workshop ‘Taking the advertiser-agency contract to a whole new level of transparency’ on the 12th June. 

Gunseli Cakici
Head of Marketing & Media Purchases, Northern Europe
Procter & Gamble
Gunseli is heading up Procter & Gamble's Northern Europe Brand Building Purchases covering all marketing, media and sales services. She has 12+ years purchasing experience across various spend categories and highly volatile markets. She will be hosting the Roundtable ‘Balancing global vs local needs’ on 12th June. 
Phil Smith
Director General
ISBA

ISBA is the only body focused solely on the interests of advertisers in the UK.  It represents the UK’s leading advertisers, which spend in excess of £10bn each year on marketing communications. ISBA protects its members’ freedom to advertise responsibly and maximise their effectiveness in deploying their marketing spend.  Phil will be contributing his expertise to the session ‘Moving beyond transparency towards trust - aligning interests of agencies and advertisers’ on the 11th June, and delivering the keynote ‘Responsible advertising and the importance of accountability – how can we work together to bring about positive change and ensure industry ethics catch up with the technology of modern advertising?’ on the 13th June. 

Tina Kataria
Procurement Director, Western Europe
Coca-Cola
Tina is the Procurement Director for Western Europe responsible for Marketing and Business Services Spend, with an experience base in Digital Marketing. Previously she was the Convergence lead for SABMiller-ABI acquisition all Indirects Procurement & GCM Marketing Services.  Tina will be hosting the Roundtable ‘Driving digital transformation and innovation at global brands’ on the 12th June. 
Tracy Clark
Head of Procurement, Marketing, Communications and Research
Crown Commercial Service (CCS)
Tina Fegent
Director
Tina Fegent Procurement Consultancy
Tina started Tina Fegent Consultancy in 2006, and is unique in having both agency and client experience, with knowledge of all areas of marketing.  She is known as a fair but firm procurement consultant, and was awarded special recognition by CIPS for marketing. Tina has over 20 years of purchasing marketing experience. Tina is a member of the conference Advisory Board and will be hosting the Masterclass ‘Mastering The Fundamentals of Marketing Procurement’ on the 11th June. 
Nico Vrijenhoek
Global Marketing Procurement Director
Liberty Global

Nico is responsible for Global, Pan-European and Regional sourcing projects for Marketing, Sales & CareServices/Products across the Liberty Global footprint (e.g. United Kingdom, Netherlands, Belgium, Germany, Switzerland, Central Europe, and Latin America). The categories in his current scope are media buying, creative, contact (call) centres  to deliver outsourced Customer Care, all customer contact technology tools, market research, and online marketing.  Nico will be adding his expertise to the session ‘Keeping customer experience front of mind – how can you best move towards a true channel agnostic and consistent consumer journey?’ on the 11th June. 

Antonio Conci
EMEA Sourcing Manager
Amazon

Antonio is a highly experienced procurement professional with a demonstrated ability to significantly reduce costs by standardising processes, negotiating favorable terms and streamlining the supply base.  He has been at Amazon since Feb 2018, and previously held a variety of procurement roles at Vodafone, Barclays and Sky.  Antonio will be contributing to the Panel ‘Keeping customer experience front of mind – how can you best move towards a true channel agnostic and consistent consumer journey?’ on the 11th June. 

Kim Whitbread-Kinnear
Global Head of Marketing Procurement
Dyson

Kim is an experienced Indirect Procurement Leader with a wealth of senior stakeholder leadership experience within both corporate, media owner & agency environments, across a diverse mix of industries.  She has most recently worked across the Marketing/Media discipline to establish robust procurement processes & deliver in significant contractual & financial benefits, capitalising on the integrated media landscape, encompassing dynamic sponsorship opportunities, and has built an in-depth knowledge of barter trading for media placement benefits.  Kim will be contributing her expertise to the Panel ‘Keeping customer experience front of mind – how can you best move towards a true channel agnostic and consistent consumer journey?’ on the 11th June. 

Andrew Grill
Former IBM Global Managing Partner
The Practical Futurist

Andrew has launched and run technology companies in Europe and Australia and worked with and for some of the world’s leading companies including IBM, Vodafone, Telstra, Nestle, BBC, American Express, John Lewis, and Unilever. Andrew regularly contributes to a wide range of media outlets including The Drum, Changeboard and ANZ BlueNotes along with numerous online blogs and publications.  He has appeared several times on Sky News, and has been published in the Financial Times, The Telegraph and the Guardian, and is a seasoned TEDx speaker.  Andrew will be delivering the keynote presentation ‘Blockchain’s impact on advertisers – can you drive fundamental improvements in financial transparency across the marketing supply chain, or is it just industry hype?’ on the 11th June. 

Deaneesha Govender
Commodity Manager Sales and Marketing, EMEA
Intel

Deaneesha is a Business Operation expert across Intel including but not limited to Purchasing, VAT and Taxes, Financials, Tools and Processes, Legal, Spend Management, Data Analysis, Benchmarking, Reporting and Research.  She will be presenting a joint case study with an Agency Inside stakeholder on ‘How we set up an in-house agency for digital and creative production to deliver the best value’ on the 11th June. 

Paula O’Reilly
Head of Global Marketing Procurement
BT
Since July 2016 Paula has been the GM Marketing Procurement, pan BT (including EE and Plusnet), with an active and exciting role in developing and driving central BT Procurement strategy. In the newly merged company, Paula leads the marketing category procurement team who manage spend across all BT lines of business, now including EE, with a total spend of circa £0.5bn per annum. Paula has initiated and launched a new procurement awards programme across BT.  She will be arguing the AGAINST position in the Oxford Style Debate ‘Category Management is no longer fit for purpose in Marketing Procurement’, as well as hosting the Roundtable ‘How and where to source future marketing procurement talent’, both on 13th June. 
Anais Alexandre
Global Category Manager Experiential
Diageo

Anais has been in her current experiential category management role since Nov 2016, and previously worked in a  variety of purchasing roles at Diageo and Heineken.  She will be presenting the case study ‘How to ‘wow’ your stakeholders in events and experiential – capitalising on the opportunities of an often overlooked area of marketing spend’ on the 11th June. 

James Sanderson
Managing Director
Wunderman Inside

James is the managing director of Wunderman Inside, a global on-site agency model, which launched in March 2018. He brings two decades’ worth of digital – on-site and off-site – agency experience. In the late 1990s, James helped to establish one of the first digital agencies in the UK, DNA (now SapientRazorfish). He went on to join another start-up, Glue London as Joint MD, helping it become one of the most awarded creative digital agencies in the world, ranking in the top 10 in WARC’s GUNN Report 2006-2008. James was instrumental in the 2005 sale of Glue to Aegis Media, which was setting up its global digital agency network, Isobar. James joined Digitas as UK President and, after a spell in consulting, joined on-site agency specialists OLIVER, becoming COO in 2017 and working with many client-located teams. James joined WPP’s Wunderman earlier this year.  He will be contributing to the Panel ‘Exploring the onsite agency model - what are the commercial and operational implications you should consider?’ on the 11th June. 

Lana Crompton
Senior Procurement Manager – Advertising & Promotion
Estée Lauder

Lana has over 18 years procurement experience in global organisations such as The Body Shop International, Bacardi Martini Limited and since July 2018 at Estée Lauder Companies, responsible for the UK regions advertising & promotional spend including media, creative & production, digital, print, VM and events & activations. She will be contributing to the Panel ‘Exploring the onsite agency model - what are the commercial and operational implications you should consider?’ on the 11th June. 

Matt Parker
Senior Manager Global Sourcing, Insights & Analytics
Mondelez

With 20+ years supply chain experience, Matt is now responsible for the Global Sourcing of Consumer Insights and Analytics at Mondelez International.   With leadership experience at both local and regional levels across Demand & Supply Planning, Sales & Operations Planning, Logistics and Customer Services, Matt has brought a wide breadth of Supply Chain and Business knowledge to his current Procurement role where his team manage a significant amount of spend in the area of Consumer Insights and Analytics.   In this role, Stakeholder management and Supplier Relationship Management are key to success, as is the ability to identify value adding innovation. He will be adding his expertise to the session ‘How can you reinvent your market research spend  to align with new industry drivers and business models?’ on the 11th June. 

Niki Finnie
Head of Customer Experience Supply Chain Management
RBS

Niki leads a team of Supply Chain professionals at RBS that work with business stakeholders to understand business goals and help them to define business and supply chain strategies. The team are also responsible for sourcing, negotiating and contracting with suppliers delivering communications services, marketing services, external facing website design and maintenance, customer communications services and platforms. The team also support the ongoing management of the supplier relationships after on-boarding, driving continuous improvement and added value from our supplier relationships.  Niki will be presenting a joint case study with a Marketing stakeholder ‘Collaborating with Marketing to drive media transformation – how to make the transition from paid and owned to earned media in a channel agnostic campaign’ on 11th June. 

Paul Bass
Head of Operations & Change, Communications & Marketing
RBS
Sergiusz Szacki
Indirect Procurement Manager Europe, Media & Marketing
Colgate-Palmolive
Sergiusz has been in his current role at Colgate-Palmolive since January 2014, and previously held a variety of procurement and media manager roles at Colgate-Palmolive, Danone and Optimum Media OMD.  Sergiusz will be adding his perspective to the Panel session ‘How can you put innovative performance marketing strategies that are fueling growth at the heart of your procurement strategy and apply tried and tested approaches to achieve real-time measurement of ROI?’ on the 12th June. 
John Heneghan
Category Manager, Retail Marketing
Intel
Xenia Olajosova
Director Media, Digital and Brand Services Transformation for Global Markets
Duracell
Xenia leads a multi-disciplinary team of experts for Duracell world wide (excluding North America) - Media, Digital/E-commerce, In-store/FMOT/Trial - to design and to set up for excellence all Duracell brand and main customer communications.  She is responsible for creating the vision, the disciplined operating processes and the development of capabilities for in-markets consumer managers, agency partners and direct reports, and sets up agency operations and capacity and helps the management and training of talent.  Xenia is also a thought leader to external marketing/communication/media associations and industry, and is a key coordinator and communicator for tool-boxes implementation with in-market GMs. She will be contributing her expertise to the Panel ‘Standing out from the crowd – as a smaller brand or advertiser, how can you determine whether to go with a boutique or global partner and position yourself to get the best service?’ on the 11th June. 
Deniz Yamanel
Head of Brand and Marketing, Global Maille
Unilever

Deniz manages global Maille, the French premium dressing company from Dijon, which is distributed in over 90 countries, with full P&L responsibility.  She leads brand positioning, communication strategy and developing the right marketing mix in an omni-channel business model.  She is accelerating innovation across segments to bring the very best France can offer the world’s foodies.  Deniz will be adding her perspective to the session ‘Standing out from the crowd – as a smaller brand or advertiser, how can you determine whether to go with a boutique or global partner and position yourself to get the best service?’ on 11th June. 

Jade Wigmore
Head of Marketing Procurement
Telefonica

Jade has a strong background in marketing procurement; starting her career at Oxfam, before moving to Burberry and then joining O2 in 2015. She is currently working as the Senior Category Manager, heading up the marketing team. Key areas of responsibility include ATL & BTL Media, Sponsorship and Market Research within the UK, alongside supporting TEF with global initiatives.  Jade will be hosting the Market Research Roundtable on 11th June. 

Gosia Mierzwa
Senior Strategic Sourcing Manager, Warner Bros.
Warner Bros

Gosia has been at Warner Bros since 2015, and previously worked in procurement at Betfair.  She will be hosting the PR category Roundtable on 11th June. 

Malin Krusvik
Head of PoS Procurement and Logistics
The Absolut Company – Pernot Ricard

Malin is is responsible for Global POS Procurement & Logistics strategy and processes for all brands in the portfolio; Absolut, Malibu and Kahlua.  She will be hosting the Point of Sale Roundtable on 11th June. 


Benjamin Ineson
Procurement Manager - Sales & Marketing
Virgin Atlantic

Benjamin has been at Virgin Atlantic since 2014, and was previously at British Airways in a variety of procurement roles.  He will be hosting the Print Managemnet Roundtable on 11th June, and contributing the FOR position in the Oxford Style Debate ‘IT is a more important stakeholder than Marketing in the digital transformation journey – FOR & AGAINST’ on 12th June.  

Philipp Schuster
Procurement BP Marketing, Global Category Lead Creative & Digital
Bayer

Philipp is part of the Business Partner organisation for Marketing Services at Bayer and in his role is responsible for agency relationships globally and across all Bayer divisions. His focus areas are creative agencies and production partners and identifying new and innovative ways of collaboration which lead to increased efficiency and consistency for all of Bayer. Philipp is on the ProcureCon Marketing Europe 2019 Advisory Board, and will be hosting the Creative Boardroom ‘How do you develop and implement an integrated global category strategy across marketing agency disciplines in a complex and multi-division, multi brand organisation?’ on the 11th June. 


Paul Williams
Global Procurement Director – Marketing
RB

Paul leads the global procurement team responsible for non-working media across RB Health, RBHygiene Home, and Mead Johnson Nutrition; encompassing creative advertising, copy production, consumer insights & analytics, social content, search, programmatic media, and digital strategic partnerships.  He will be joining the session ‘How can you manage your agency roster and incorporate crowdsourcing, freelancers and co-locations models to best manage requirements in a time of rapid change and disruption?’ on the 11th June. 

Sarah Bishop
Marketing Procurement Manager
Category Management, Marketing

Sarah joined M&S in July 2018, and previously held a variety of procurement roles at Nationwide and Vodafone.  She will be hosting the Roundtable ‘Supplier relationship management – what is the next level of partnering and how can we get there?’ on the 13th June. 

Gianpaolo Gagliardi
Global Category Manager – Brand and Communications
Shell

Gianpaolo works with Shell’s agency partners to generate value from consolidated relations as well as from innovative marketing solutions, particularly in the digital communications space.  He will be adding his expertise to the session ‘How can you manage your agency roster and incorporate crowdsourcing, freelancers and co-locations models to best manage requirements in a time of rapid change and disruption?’ on the 11th June. 

Joel Paiva
Global Category Manager – Marketing Professional Services
British American Tobacco

Joel is responsible for leading, directing, and managing the development and implementation of the business category strategy for marketing professional services globally.  He is an experienced procurement professional with diverse experience in economics, consultancy, financial analysis and risk management.  Joel will be taking part in the Panel Discussion ‘How can you manage your agency roster and incorporate crowdsourcing, freelancers and co-locations models to best manage requirements in a time of rapid change and disruption?’ on the 11th June and hosting the Roundtable ‘Performance Based Remuneration: How to make it work’ on the 13th June. 

Lindsey Clay
Chief Executive
Thinkbox

Funded by the commercial TV companies in the UK, Thinkbox is the marketing body for commercial TV in all its forms and on every screen.  Thinkbox works with the marketing community with a single ambition: to help advertisers and agencies get the best out of today’s TV.  Prior to Thinkbox Lindsey had roles at advertising agencies including McCann Erickson and J Walter Thompson, working on some of the industry’s biggest clients and most famous TV-advertised brands.  She will be delivering the keynote presentation ‘The future of advertising is TV’ on 11th June. 

Laura Forcetti
Global Marketing Sourcing Manager
WFA
Laura is responsible for supporting the WFA community of global marketing procurement specialists by providing strategic insights, running various benchmarks among the community of 90+ Corporate Members and 60+ National Associations, facilitating one-to-one connections between members, running industry surveys and writing playbooks or guides for WFA members.  She also  organizes Sourcing Forum events. Previously Laura worked in marketing procurement at Coca-Cola and Nestle.  Laura will be moderating the keynote session (alongside WFA members from Mondelez, Diageo & GSK) ‘Positioning Marketing Procurement as change agents and value drivers - How can WFA’s Project Spring inspire you to redefine your value proposition and push boundaries?’ on the 11th June. 
Tamas Szabo
Global Category Manager Marketing/E-Business & Marketing Technology
Deutsche Telekom
Tamas plays a significant role in the digital transformation of the DT group for media - e business and cutomer care. His main fields of activities are media, marketing technology, e-business, social media and Artificial Intelligence solutions. He is managing the e-business and marketing technology category internationally.  He will be presenting the case study ‘Critical success factors for setting up a new digital blueprint and agency partnership that delivers optimum procurement performance’ on 12th June. 
Antonio Scannapieco
Strategic Sourcing Director Global Marketing
Mars

Antonio joined Mars in May 2016 from GSK, and serves as a critical advisor to the Mars Chocolate Global CMO and Global Brand Directors by leading the development and execution of global commercial sourcing initiatives for Mars Chocolate.  He drives commercial deals and solves complex challenges through developing commercial sourcing strategies across multiple categories (including but not limited to market research, creative, media, digital, talent, displays, consumer promotions, PR, promotional items, sponsorship and licensing, sales brokers, call centres, package design/graphics, print, FSI, and direct mail). Antonio develops strategies to better connect global, regional and local teams to drive a consistent Marketing Commercial sourcing agenda.  Antonio will be joining the Panel ‘1 year on from GDPR implementation and amidst the continuing  influx of new data sourcing and analytics tools - how can procurement best support the business in navigating these trends to establish a winning data strategy?’ on 12th June. 

Sioban Shortt
Head of Marketing Procurement
Coty

Sioban has worked in a variety of senior procurement roles at Ikea, Mondelez, Heinken, Unilever, Diageo, and Bristol Myers-Squibb. In her current role she heads up the marketing procurement team at Coty, a global beauty company with over 77 brands. Sioban will be adding her expertise to the Panel ‘1 year on from GDPR implementation and amidst the continuing  influx of new data sourcing and analytics tools - how can procurement best support the business in navigating these trends to establish a winning data strategy?’ on the 12th June. 

Laetitia Zanetti
Managing Principal Media Management
Ebiquity
David Kassler
Group CEO
Williams Lea Tag
Ekaterina Agafanova
Global Strategic Sourcing Director Commerce
Heineken
Ekaterina has global responsibility for an annual spend of €2 billion including media, CMI, ATL, production, BTL, sponsorship and merchandising.  She manages a marketing procurement team of 17 globally, and reports into the CPO.  She will be adding her expertise to the session ‘Where should you invest in automation tools to enable an end-to-end multichannel marketing strategy?’ on the 12th June and the session ‘Sustainability, supplier diversity and corporate responsibility in marketing procurement: how can you incorporate these goals with your marketing suppliers?’ on the 13th June. 
Julian Gratton
Creative Director
APS Group
Samuel Scott
Columnist
The Drum

A former newspaper editor and director of marketing in the high-tech industry, as well as the writer of The Promotion Fix column for the global marketing magazine The Drum, Samuel uses his experience in journalism and marketing to show the truth of the present and future of the marketing industry as a neutral observer with nothing to sell.  He will be delivering the keynote presentation  ‘Dispelling the 6 biggest myths in the marketing industry today  and the role procurement can play in helping your business best navigate them’ on the 12th June. 

Maryl Adler
Global Category Leader Strategy & Insights
Danone
Maryl leads procurement for market research globally, across all five divisions (Dairy, Waters, Early Life Nutrition, Medical Nutrition, Africa). She is involved in optimizing an investment of €120MM: looking for ways to reduce non-value costs to reinvest in growth projects and profit to fuel Danone's strategy & mission. Maryl works in close collaboration with the Chief Market & Consumer Intelligence Officer, the Global division heads of S&I and key strategic agencies, to support the transformation of the S&I function. Maryl will be adding her expertise to the session ‘How can you reinvent your market research spend  to align with new industry drivers and business models?’ on the 11th June. 
George Smart
Group Director of Business Development
APS Group
Stefan Jeltsch
Head of Marketing and Sales Procurement
Müller

Stefan has gathered long term experience in marketing procurement, leading regional and European teams. After 2 years in the role as Managing Director at mms, he´s back in marketing procurement and consults several overall procurement projects for the Unternehmensgruppe Theo Müller.  Stefan will be joining the session ‘Thriving in the age of multi channel content on demand - how can you use the latest automation tools and innovative commercial models for crowd sourcing, in house content studios, and onsite partnerships?’ on the 12th June and hosting the Roundtable ‘Redefining marketing operations and procurement roles as the lines blur – who should be responsible for what to achieve a true collaboration?’ on the 13th June. 

Jason Cammorata
Director, Strategic Sourcing
MDC Partners
Jason has been in his current role at MDC since 2015, and was previously at Publicis. He will be hosting the Roundtable ‘Building bridges with Finance: how to collaborate and make productivity visible to the bottom line’ on the 13th June.
Graham Brown
Co-Founder
Media Sense

Graham co-founded MediaSense in 2009 following senior roles in the media departments of leading advertising agencies in London and New York, heading Aegis Group’s M&A lead expansion into Asia and successful leadership of Thumb Design, a branding agency he sold to Nettec, the first digital agency to list on the FTSE. At Carat, Graham was the managing director of Carat International, responsible for supporting Carat’s multinational clients and developing international product and service offerings. He brings in-depth experience of client and media agency relationships, rich understanding of the growing pressures on marketing leaders and hands-on guidance throughout the process of managing change.  He will be co-hosting the Workshop ‘Media2020: The future of media is now – how is all the talk around transparency, agency models and in-housing turning into action?’ on the 12th June. 

Andy Pearch
Co-Founder
Media Sense

Andy co-founded MediaSense in 2009, having built his reputation as a leading figure advising brands on media value management, performance analysis and agency oversight. He has over 30 years of experience in UK and international media. Andy began his career as a buyer at Zenith, progressed to the position of Media Group Head at CIA (now MEC) and co-founded Billetts Media Consulting in 1993, where he was managing director and chief executive for 12 years before overseeing the sale of the business to TI Group (later re-branded Ebiquity). At MediaSense he has a hands-on client consulting role and develops tools and services to give brands greater media insights and control. He will be co-hosting the Workshop ‘Media2020: The future of media is now – how is all the talk around transparency, agency models and in-housing turning into action?’ on the 12th June.

Andras Mohos
lobal Category Director - Marketing and Sales Procurement
Carlsberg
Andras is responsible for the optimisation of Carlsberg’s Marketing investment in the areas of Media, Agencies, Production, Sponsorships and Market Research. He has a strong marketing background of more than 15 years as a marketeer in different local, regional and global roles at major multi-nationals such as Nestle, AB-Inbev, Unilever, SABMiller and also had some experience from the Advertising Agency world as an Account Director at DDB. Andras will be conbributing to the Panel ‘How can you put innovative performance marketing strategies that are fueling growth at the heart of your procurement strategy and apply tried and tested approaches to achieve real-time measurement of ROI?’ on the 12th June. 
Michael Rafferty
Executive Director, Global Marketing Procurement
Kaplan

At Kaplan, Michael partners with Marketing on managing their $350 million global investment. Michael’s previous leadership roles at Altria Group in Finance, Sales and Marketing Services provided him with the understanding and credibility to transform Marketing Procurement from a back seat position of solely focusing on the lowest cost to become an equal strategic thinking partner providing the right quality and value for the return on Marketing’s investment.  Michael will be hosting the Case Study Revolution ‘Controlling your own digital destiny - How and why should you have an internal digital agency?’ on the 12th June. 

Adrian Jenkins
Director
Financial Progression

Adrian founded Financial Progression in 2008 to provide specialist services, which drew on his unique background, to Procurement, Marketing and Finance teams in large organisations. Adrian has personally conducted contract compliance audits in the UK, USA, Canada, Ireland, the Netherlands, Germany, France, Spain, Italy, Turkey, China, Russia, South Africa, Dubai, Singapore and Brazil and identified significant financial and operational efficiencies for our clients, which would otherwise have remained undetected at their agencies. He is adept at uncovering and resolving issues in business processes as well as ambiguities in agency contracts, particularly in respect of clients’ expectations in relation to financial transparency.  Adrian will be hosting the Workshop ‘Taking the advertiser-agency contract to a whole new level of transparency’ on the 12th June. 

Stuart Dunk
Head of Marketing Procurement EMEA
Nike

In the marketing category, Stuart is supporting both vendor selection and make-or-buy strategies in the Digital Brand team (digital strategy, creative, production; both holistically and across all owned social channels) ensuring the organisation is set-up to deliver in an agile and scaleable way. He is partnering with .com team to drive effective traffic to NIKE.com (and wholesale partners .com) through affiliates, SEO, paid, etc. Pan-European Retail Brand strategy, connecting dozens of countries and stakeholders, to ensure the brand shows up in a consistent way across the marketplace, enabled through supplier consolidation and digital tools.  He is also working on a cross-category game plan focusing on how procurement can support our 12 global key cities.  Stuart will be hosting the Roundtable ‘Integrated agency solutions for in store and digital’ on the 12th June. 

Graham Crawshaw
Global Services Director
CASME

Graham has overall responsibility for the quality of CASME’s RoundTable and Virtual RoundTable programme, with over 175 events delivered per year. He is also a leading facilitator and procurement analyst and develops benchmarking activities covering a broad range of procurement categories and practices. Prior to joining CASME he spent 25 years working in procurement for the music industry within an operational and marketing environment.  Graham will be hosting the Leadership Boardroom private lunch ‘Defining next generation marketing procurement strategies for global brands’ on the 13th June. 

Veronica Citarella
Head of Marketing Procurement
Luxottica

Veronica has had the opportunity to operate both at a central level and as part of a subsidiary which has given her a special understanding of the different perspectives and is a solid asset when negotiating global requirements. In general she views Purchasing as very traditional field where professionals often operate within a set paradigm. On her end, while she understands the rigorous nature of the basic requirements Veronica tries to bring a twist to the methods, and feels that the key to a successful procurement function is innovation. Often there are greater opportunities in changing existing processes, managing demand and leveraging cooperation both among regions (in multinational settings) and with suppliers. Veronica will be hosting the Roundtable ‘Maximising your digital in store presence in retail and wholesale’ on the 12th June. 

Luke Hammersley
CEO EMEA
CreativeDrive
Luke has 10 Years in the management consulting sector (EY & Capgemini), followed by 12 in the advertising production space. He is as passionate about process and technology as he is about the craft of production and great creative, which in his words ‘makes it a great time to be in this space!’. Luke is the founder of Zebra Worldwide, now a CreativeDrive company.  As the CEO CreativeDriveEMEA, he is responsible for the growth, development and performance of the group in the region. He remains actively involved in content strategy and production transformation projects for major advertisers, supporting them in developing ways to maximise value through the production / localisation process, and connecting with customers through content.  He will be delivering the presentation  ‘It’s a two way street - how can you best evaluate, change and communicate internal marketing and procurement processes with your agency to make life easier for both sides?’ on the 11th June. 
Carolina Bittencourt
Procurement Category Manager – Ecommerce and Digital Marketing
Dixons Carphone

Carolina has over a decade of experience in strategic procurement across FMCG and Retail sector, working in a wide range of categories such as, Property, Store development, Fleet, Travel, Facilities, HR, IT, Marketing and MRO.  Her expertise lies in stakeholder management, developing and deploying commercial strategies, change management, optimization, project leadership with a strong focus on collaborative management in a multi-disciplinary environments. Carolina will be hosting the Roundtable ‘Sharing experiences on marketing attribution models’ on 12th June. 

Richard Fearn
Director
The Friday Club

Richard is an ex ad-man, now angel investor, interested in early stage technology start-ups.  In 2013 Richard was named in BIMA’s ‘Hot 100’ list which comprises of those who have had a big impact on the digital industry in the past 18 months. Richard was also named in the list in 2014 and again in 2018 under the 'Industry Visionary' tag and short-listed for 'Investor of the Year' at the 2016 & 17 Europas. He is also the founder and director of the Friday Club London, a not-for-profit events company aimed at driving valuable connections between start-ups and the wider business ecosystem.  Richard will be co hosting the ‘Dragons’ Den’ session on the 12th June. 

Martin Adams
CEO
Codec

Martin is the CEO and Founder of Codec.ai, a company that assists the world’s leading brands to become more resonate in culture with customer centric insights through an AI and ML powered platform. Codec clients include Unilever, Nestle, Pfizer, L’Oreal and Chanel, and has been recognised as ‘the Best Artificial Intelligence Product in Marketing’ (CognitionX) and one of the 50 most disruptive businesses in the UK (Real Business). Martin has been recognised as a Maserati Top 100 Entrepreneur and is viewed as an international thought leader on how companies must put audiences at the centre of their decisions in order to be more effective and innovative in the modern world.  He will be representing Codec as one of the start ups on the Dragons’ Den session on the 12th June. 

Traci Dunne
Consultancy & Best Practice Manager
ISBA
Traci is passionate about best practice and helping clients be the best that they can be, and is equally excited by innovation and exciting developments in the advertising industry. Her specialist areas of interest are PR, Design, Branding and Innovation, Healthcare and Research and Insight. Traci provides advice on best practice consultancy pitching; marketing procurement; agency relationship advice; agency evaluation guidance and all things production. Traci is on the ProcureCon Marketing 2019 Advisory Board
Jeremy King
CEO & Founder
Attest
Attest is a fast-scaling, VC-backed, 40-person technology company based in London. Through Attest, hundreds of brands and agencies connect to networks of over 100 million consumers across 80 countries, helping them get closer to consumers, innovate, win more business and drive growth every day. Attest helps you engage directly with the target customers you need; the ones that hold the key to unlocking your greatest gaps, opportunities and growth (the consumers you're missing, not the customers you already have). Organisations like Discovery, Fever-Tree, Publicis, EE, Uber, Samsung and Twitter use Attest to know more about markets and competition; develop new products and iterate ideas; win in new segments and geographies; and make better decisions, faster. Based on a combined love of strategy and science, Jeremy saw huge opportunities to improve how data and insights are used at organisations of all sizes, so decided to actually do something about it. Attest grew rapidly from there.  He will be representing Attest as one of the start ups on the Dragons’ Den session on the 12th June.
Gilles Berouard
Global CEO
Hercules Transforming Communication
Gilles was appointed Global CEO of Hercules in 2015, a new operation including all Havas production and outsourcing capabilities. An organization geared for demanding times, Hercules has become the fastest growing localisation and production global agency in the last 3 years, with 900 talents in 14 locations across four continents. Helping major global advertisers (Energizer, JDE, Merck, Sanofi...) transform their communication, Hercules’ services range from brand help desks, change management consulting, e-commerce solutions, online and off-line localization and production (digital, print, social media, TV..), packaging, and usage rights management to name but a few. During his years at Havas Worldwide, Gilles has worked for numerous global leading companies, including Carrefour, Danone, Dell, Kraft, L'Oréal, Mondelez, Pepsi, PSA, Procter & Gamble, RB and Volvo. Gilles was bestowed knighthood of the French National Order of Merit.  He will be delivering the presentation ‘How can you use production innovations to achieve transparency, efficiency and scale in your global spend?’ on the 11th June. 

Ollie Vine
Industry Head
Vidsy

Vidsy helps the world's leading brand and performance advertisers create effective mobile video ads atscale, and is the winner of Facebook's Global Innovation Spotlight 2017 for Video, as well as a Facebook, Instagram, Snapchat & Twitter Creative Platform Partner. Ollie will be representing Vidsy as one of the start ups on the Dragons’ Den session on the 12th June. 

Sara Todd
Head of Global Marketing Procurement
Bayer

Sara has been at Bayer in her current role at Bayer since 2012, and previously held a variety of procurement roles at MSD, Merck, Wyeth Pharmaceuticals and Reckitt & Colman. Sara will be contributing to the Panel ‘It’s a profession, not a job - how can you elevate the status of the marketing procurement function, with the right professional skills, accreditations, and internal and external branding?’ on the 13th June. 

Paul Jones
Head of European Marketing Procurement
Sony

Paul has been in his current role as Head of Marketing Procurement since March 2018, and was previously pan-European Category Manager for ‘Below the Line’ in-store retail requirements, including permanent and semi-permanent Point of Sale and covering 23 x Markets.  He will be contributing to the Panel ‘It’s a profession, not a job - how can you elevate the status of the marketing procurement function, with the right professional skills, accreditations, and internal and external branding?’ on the 13th June. 

Juliane Pohl
Global Category Manager Marketing
Axel Springer
Juliane has been at Axel Springer since 2017, and previously held a variety of procurement roles at KPMG and Beiersdorf.  Juliane will be contributing to the Panel ‘Marketing Procurement around the world – what are the differences in the maturity of the function, ways of working, and digital adoption, and how can you create effective stakeholder management in a cross cultural environment?’ on the 13th June. 
Andreas Neils
Head Global Marketing Procurement
Grunenthal

Andreas is a strategic procurement expert with a strong Marketing, Communication and Training background.  He has led global marketing procurement at Grunenthal since 2018, and previously held a variety of strategic procurement roles at Thyssenkrupp and Boehringer Ingleheim.  He will be arguing the FOR position in the Oxford Style Debate ‘Category Management is no longer fit for purpose in Marketing Procurement’ on the 11th June, as well as hosting the Roundtable ‘Traditional category management vs brand-based vs. business unit focus - How should you organise your Marketing Procurement function?’

Emma Reeves
Executive Director
Free The Bid

Emma has an extensive background as a Creative Strategist working across all aspects of cultural communication and new media in the print, digital and live space. She became the Creative Director of the highly influential MOCAtv in 2012, a part of the YouTube original content initiative funded by Google, radically changing the landscape of access to art in the digital realm while managing and creating digital engagements. Free the Bid is a non-profit initiative advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry.  Emma will be delivering the keynote session ‘Free The Bid – How can you give women more of a voice in advertising to ensure your brand is truly representative of your customers and of society at large?’ on 13th June. 

Jamila Belabidi-Chahid
EIMEA Gender Equality and Supplier Diversity Champion
Procter & Gamble

Jamila is in charge of developing the EIMEA Supplier Diversity spending program for P&G. This program is focusing on women economic empowerment to start with. She will be adding her expertise to the sessions ‘Free The Bid – How can you give women more of a voice in advertising to ensure your brand is truly representative of your customers and of society at large?’ and ‘Sustainability, supplier diversity and corporate responsibility in marketing procurement: how can you incorporate these goals with your marketing suppliers?’ on 13th June. 

Andrew Geoghegan
Global Head of Consumer Planning & Customer Marketing Centre of Excellence
Diageo

Andrew is the Global Head of Consumer Planning & Customer Marketing Centre of Excellence at Diageo, responsible for a team of 130 people worldwide, and is part of the global Marketing Leadership team.  He will be a brand ambassador joining the session ‘Free The Bid – How can you give women more of a voice in advertising to ensure your brand is truly representative of your customers and of society at large?’ on the 13th June.

Svetlana Pankratova
Global Procurement Director, Commercial
AB Inbev

Svetlana has worked at AB Inbev in a variety of procurement roles since 2011, and previously had roles at Amgen, Janssen, and Johnson & Johnson.  She will be adding her expertise to the session ‘Sustainability, supplier diversity and corporate responsibility in marketing procurement: how can you incorporate these goals with your marketing suppliers?’ on 13th June. 

Melanie Leach
Founder & Director
Flame Proof

Melanie started her career on stage in the West End and has professional acting experience with the RSC, National Theatre and the BBC. She has a 25 year track record in generating ground-breaking client relationships, including over 20 years working for Europe’s leading motivation firm, working with organisations and their people on how to improve performance. She is an expert in game changing solution selling, never waiting for briefs or formal tenders and co-creating solutions to challenges with clients. Melanie has experience in all major markets and sectors, global and domestic. She crosses and pushes the boundaries of the creative and commercial world, with depth, experience and expertise. Unorthodox perhaps, different definitely!  She will be delivering the keynote session "I 💗 Procurement" on the 13th June. 

Nathalie Melloul
Associate Director Global Purchasing Commercial Operations
UCB

Nathalie works in the commercial procurement team, and has a strong background in market research and data analytics.  She will be hosting the Roundtable ‘Pharma Sector Roundtable: Business partnering as a method to best meet our brand objectives’ on the 13th June. 

Tracy Allery
Director, Global Sourcing, Marketing Agencies
Mondelez
Tracy has worked in Marketing Procurement for 20 years. She has covered categories including media, advertising, sponsorship, market research, celebrity talent and influencers while at Mars, Diageo, Hershey, and now Mondelez. Tracy will be adding her perspective to the session ‘Positioning Marketing Procurement as change agents and value drivers - How can WFA’s Project Spring inspire you to redefine your value proposition and push boundaries?’ on the 11th June, as well as delivering the case study ‘How can you create a digital KPI management system that delivers practical insights to help drive your marketing effectiveness strategy?’ on the 12th June. 
Gideon Spanier
Global Head of Media
Campaign

Gideon writes about the global media industry and oversees coverage of media owners, agencies and brands for the advertising magazine Campaign.  He works on the annual Media Week Awards, the Media 360 conference, the Campaign Media Awards, Campaign's breakfast briefing events, the Digital Media Strategies conferences and the British Media Awards -- all part of Haymarket Media Group.

Pernilla Nilsson
Category Manager, Marketing Procurement
ICA

Pernilla has been at ICA since 2017 and previously worked in a variety of procurement roles at 3, Stadium and Mondelez.  She will be adding her perspective to the session ‘1 year on from GDPR implementation and amidst the continuing influx of new data sourcing and analytics tools - how can procurement best support the business in navigating these trends to establish a winning data strategy?’ on the 12th June. 

Claire Randall
Company Director
Claire Randall Consulting


Ekaterina Bueva
Global Media & Marketing Category Lead
KraftHeinz
Julia Rodino Higgins
Client Services Director
Claire Randall Consulting
Emma Hartard
Managing Director
Claire Randall Consulting
Lisandro Diaz Kelly
Global Director - Marketing Procurement
Adidas
Lisandro is a Marketing/Commercial/Procurement professional with more than 15 years’ experience in FMCGs (SABMiller, Pernod Ricard, AB-Inbev and Adidas) with leadership roles in Marketing, Trade Marketing, Sales, Distribution, and Procurement.  He will be joining the session ‘How can you put innovative performance marketing strategies that are fueling growth at the heart of your procurement strategy and apply tried and tested approaches to achieve real-time measurement of ROI?’ on 12th June. 

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