Procurecon Marketing EU 2019

11 - 13 June, 2019

Twickenham Stadium, London

Contact Us: 44 (0) 207 368 9465

Anais Alexandre


Global Category Manager Experiential
Diageo


2:35 PM Case Study: How to ‘wow’ your stakeholders in events and experiential – capitalising on the opportunities of an often overlooked area of marketing spend

•Why is there such a big growth and brand interest in the experiential spend category?
•The challenges of a global category with local execution and activation – how can we overcome this?
•How can marketing procurement make an impact and drive value in the events and experiential category? 



Check out the incredible speaker line-up to see who will be joining Anais.

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