Anais Alexandre

Global Category Manager Experiential Diageo

Anais has been in her current experiential category management role since Nov 2016, and previously worked in a  variety of purchasing roles at Diageo and Heineken.  She will be presenting the case study ‘How to ‘wow’ your stakeholders in events and experiential – capitalising on the opportunities of an often overlooked area of marketing spend’ on the 11th June.