Procurecon Marketing EU 2019

11 - 13 June, 2019

Twickenham Stadium, London

Contact Us: 44 (0) 207 368 9465

Jaime Ali

Global Procurement Business Partner

2:00 PM Oxford Style Debate: IT is a more important stakeholder than Marketing in the digital transformation journey – FOR & AGAINST

FOR - Jaime Ali, Global Procurement Business Partner, Sage 
AGAINST – Benjamin Ineson, Procurement Manager - Sales & Marketing, Virgin Atlantic 

• Increasingly IT plays a role in marketing to customers, whether through social media, personalised email blasts, company websites and ecommerce – how do marketing and IT procurement work together without it becoming too complicated or over engineered?  
• How can marketing procurement become more embedded within the technology sourcing team and processes?  
• How should marketing procurement be involved in overall digital transformation? 
• Overcoming internal resistance to marketing procurement processes – how can you simplify procurement hurdles and drive ease of use? 

Check out the incredible speaker line-up to see who will be joining Jaime.

Download The Latest Agenda