Luke has 10 Years in the management consulting sector (EY & Capgemini), followed by 12 in the advertising production space. He is as passionate about process and technology as he is about the craft of production and great creative, which in his words ‘makes it a great time to be in this space!’. Luke is the founder of Zebra Worldwide, now a CreativeDrive company.  As the CEO CreativeDriveEMEA, he is responsible for the growth, development and performance of the group in the region. He remains actively involved in content strategy and production transformation projects for major advertisers, supporting them in developing ways to maximise value through the production / localisation process, and connecting with customers through content. He will be delivering the presentation  ‘Content production agency - procuring a new agency model - at scale. Working collaboratively to build a production focussed marketing content creation service’ on the 11th June.