Procurecon Marketing EU 2019

11 - 13 June, 2019

Twickenham Stadium, London

Contact Us: 44 (0) 207 368 9465

Andrew Grill


Former IBM Global Managing Partner
The Practical Futurist


12:45 PM Inspirational Guest Speaker: Blockchain’s impact on advertisers – can you drive fundamental improvements in financial transparency across the marketing supply chain, or is it just industry hype?

Andrew has launched and run technology companies in Europe and Australia and worked with and for some of the world’s leading companies including IBM, Vodafone, Telstra, Nestle, BBC, American Express, John Lewis, and Unilever. Andrew regularly contributes to a wide range of media outlets including The Drum, Changeboard and ANZ BlueNotes along with numerous online blogs and publications.  He has appeared several times on Sky News, and has been published in the Financial Times, The Telegraph and the Guardian, and is a seasoned TEDx speaker.

•What do we actually mean by blockchain, and what is its particular relevance to the marketing and media industry?
•How is the convergence of blockchain advances and regulatory issues affecting the use of consumer data?
•How can you best prepare your organisation for new ways of doing business that could be unleashed if public blockchain technologies fulfill their early promise? 
•Can blockchain help improve ad tech, protect personal privacy, and stop digital ad fraud while also attacking the duopoly of Google and Facebook?



Check out the incredible speaker line-up to see who will be joining Andrew.

Download The Latest Agenda