Graham Crawshaw
Procurement Content Director & Board Member CASMEDay 1 | 3rd June
9:20 AM ALL-STAR PANEL DISCUSSION: Beyond automation: How can you apply AI in marketing procurement to deliver measurable efficiency while freeing teams to focus on strategic, human-led value?
- Hear real case studies of how teams are using AI today to automate tasks, strengthen compliance, improve data quality and streamline end-to-end workflows
- Learn how leading organisations are reimagining procurement processes with AI to accelerate decision-making, improve speed-to-market and unlock long-term commercial value
- Understand where human judgement remains critical and how teams are balancing AI-driven efficiency with negotiation expertise, stakeholder management and trusted partnerships
Day 2 | 4th June
9:20 AM ALL-STAR PANEL DISCUSSION: Gaining the agility advantage: How can you implement marketing procurement strategies that can adapt to the fast-evolving landscape- from equipping teams with digital skillsets to fostering trust with new partners?
- Define what agility in marketing procurement really means and how to apply it in practice
- Explore how collaboration with marketing and agencies enables faster, more trusted ways of working
- How to adapt onboarding and sourcing processes to balance responsiveness with compliance and control
1:50 PM Chair’s Opening Remarks
Check out the incredible speaker line-up to see who will be joining Graham.
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