Procurecon Marketing EU 2019

11 - 13 June, 2019

Twickenham Stadium, London

Contact Us: 44 (0) 207 368 9465

Tracy Allery

Director, Global Sourcing, Marketing Agencies

Conference Day Two – Wednesday 12th June 2019

Wednesday, June 12th, 2019

9:05 AM In Conversation: Positioning Marketing Procurement as change agents and value drivers - How can WFA’s Project Spring inspire you to redefine your value proposition and push boundaries?

WFA’s Project Spring global initiative is designed to evolve the perception of marketing sourcing performance, highlighting its value contribution to the business. The discussion will seek to support our marketing procurement experts along this journey as they move from a historical focus on cost and savings, towards strategic and sustainable contribution to brand and business growth.

4:40 PM Case Study: How to create a digital KPI management system that helps drive your marketing effectiveness strategy

• Whether you are looking to track digital marketing performance, SEO progress, or your social media growth, having measurable marketing metrics and KPIs set up can help your business reach targets – so where do you start?
• Should digital even be seen as a separate category, isn’t it now part of all categories, or does it still merit its own KPIs?
• Where can you find the right talent to deliver on these digital KPIs? 

Check out the incredible speaker line-up to see who will be joining Tracy.

Download The Latest Agenda