Tracy has worked in Marketing Procurement for 20 years. She
has covered categories including media, advertising, sponsorship, market
research, celebrity talent and influencers while at Mars, Diageo, Hershey, and
now Mondelez. She leads a global
team responsible for the commercial relationships with creative agency partners
in the areas of brand equity, digital, social, production and content. Tracy is
responsible for developing commercial strategies from tightly aligned
objectives with marketing stakeholders, including sourcing, remuneration
strategy & tools, agency relationship management, and reporting &
analytics. Tracy is on the Advisory
Board of ProcureCon Marketing Europe 2020.
Check out the incredible speaker line-up to see who will be joining Tracy.
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