Director, Global Sourcing, Marketing Agencies Mondelez
Tracy has worked in Marketing Procurement for 20 years. She has covered categories including media, advertising, sponsorship, market research, celebrity talent and influencers while at Mars, Diageo, Hershey, and now Mondelez. Tracy will be adding her perspective to the session ‘Positioning Marketing Procurement as change agents and value drivers - How can WFA’s Project Spring inspire you to redefine your value proposition and push boundaries?’ on the 11th June, as well as delivering the case study ‘How can you create a digital KPI management system that delivers practical insights to help drive your marketing effectiveness strategy?’ on the 12th June.
• Whether you are looking to track digital marketing performance, SEO progress, or your social media growth, having measurable marketing metrics and KPIs set up can help your business reach targets – so where do you start?
• Should digital even be seen as a separate category, isn’t it now part of all categories, or does it still merit its own KPIs?
• Where can you find the right talent to deliver on these digital KPIs?
Check out the incredible speaker line-up to see who will be joining Tracy.