Conference Day Two – Wednesday 12th June 2019
Wednesday, June 12th, 2019
WFA’s Project Spring global initiative is designed to evolve the perception of marketing sourcing performance, highlighting its value contribution to the business. The discussion will seek to support our marketing procurement experts along this journey as they move from a historical focus on cost and savings, towards strategic and sustainable contribution to brand and business growth.
• Whether you are looking to track digital marketing performance, SEO progress, or your social media growth, having measurable marketing metrics and KPIs set up can help your business reach targets – so where do you start?
• Should digital even be seen as a separate category, isn’t it now part of all categories, or does it still merit its own KPIs?
• Where can you find the right talent to deliver on these digital KPIs?