Tracey Shirtcliff

CEO and Founder The Virtu Group

 Tracey has always been passionate about business and creating things. She is entrepreneurial to her core. Creative Services has been Tracey’s focus for many years.  She started and ran her own agency.  Shas also worked in senior marketing roles for iconic brands including RBS, British Gas and Forte Hotels. In 2004 she founded her first software company, Sohnar with offices in Sydney, London and New York.  Its Traffic software was used by agencies worldwide and won many awards including the coveted Queens Award for Innovation. In 2014 the business was sold to an American corporation.  In 2016 her second software business was launched. ScopeTM is a unique software platform for global scope management.  It helps both Agencies and Brands to manage their scopes of work by defining the process for collaboration, tracking and approval.  It uses big data, and AI to build output-based pricing, for global scopes or single projects alike. The Virtu Group are the makers of the award winning Scope software.