Lisandro Diaz Kelly (Past Speaker)

Lisandro is a Marketing/Commercial/Procurement professional with more than 15 years’ experience in FMCGs (SABMiller, Pernod Ricard, AB-Inbev and Adidas) with leadership roles in Marketing, Trade Marketing, Sales, Distribution, and Procurement.  He will be joining the session ‘How can you put innovative performance marketing strategies that are fueling growth at the heart of your procurement strategy and apply tried and tested approaches to achieve real-time measurement of ROI?’ on 12th June.