Lisandro Diaz Kelly

Global Director - Marketing Procurement
Adidas

Lisandro is a Marketing/Commercial/Procurement professional with more than 15 years’ experience in FMCGs (SABMiller, Pernod Ricard, AB-Inbev and Adidas) with leadership roles in Marketing, Trade Marketing, Sales, Distribution, and Procurement. He will be joining the session ‘How can you put innovative performance marketing strategies that are fueling growth at the heart of your procurement strategy and apply tried and tested approaches to achieve real-time measurement of ROI?’ on 12th June.

9:40 AM All Star Panel with Interactive Polling: How can you put innovative performance marketing strategies that are fueling growth at the heart of your procurement strategy and apply tried and tested approaches to achieve real-time measurement of ROI?

• What types of innovation are fuelling growth in the performance marketing space, in terms of content creation, mobile apps, social media and niche marketing?

• What are tried and tested solutions that allow real time measurement of ROI?

• How do you approach working vs non working spend in the new media world?

• How does the increasing prevalence of performance marketing fundamentally alter the role of marketing procurement, and the relationships between brands and their partners?

Check out the incredible speaker line-up to see who will be joining Lisandro.

Download The Latest Agenda