A former newspaper editor and director of marketing in the high-tech industry, as well as the writer of The Promotion Fix column for the global marketing magazine The Drum, Samuel uses his experience in journalism and marketing to show the truth of the present and future of the marketing industry as a neutral observer with nothing to sell.
•What are the biggest lies the martech and adtech worlds tell themselves?
•What are the six biggest myths in the martech world today?
•What do consumers actually want? How can we help them achieve this?