Joel Paiva

Global Category Manager – Marketing Professional Services British American Tobacco

Joel is responsible for leading, directing, and managing the development and implementation of the business category strategy for marketing professional services globally.  He is an experienced procurement professional with diverse experience in economics, consultancy, financial analysis and risk management.  Joel will be taking part in the Panel Discussion ‘How can you manage your agency roster and incorporate crowdsourcing, freelancers and co-locations models to best manage requirements in a time of rapid change and disruption?’ on the 11th June and hosting the Roundtable ‘Performance Based Remuneration: How to make it work’ on the 13th June.