Paula O’Reilly

Head of Global Marketing Procurement
BT

Since July 2016 Paula has been the GM Marketing Procurement, pan BT (including EE and Plusnet), with an active and exciting role in developing and driving central BT Procurement strategy. In the newly merged company, Paula leads the marketing category procurement team who manage spend across all BT lines of business, now including EE, with a total spend of circa £0.5bn per annum. Paula has initiated and launched a new procurement awards programme across BT. She will be arguing the AGAINST position in the Oxford Style Debate ‘Category Management is no longer fit for purpose in Marketing Procurement’, as well as hosting the Roundtable ‘How and where to source future marketing procurement talent’, both on 13th June.

Conference Day Three – Thursday 13th June 2019

Thursday, June 13th, 2019

11:10 AM In Conversation, with Interactive Polling: Is Category Management no longer fit for purpose in Marketing Procurement?

• Marketing can be the most complicated category to source - and often, the organisational structure can be just as complex to figure out. Who should marketing procurement report to, and where should the function sit?

• Is the traditional category management structure still fit for purpose, as the lines blur between categories and suppliers? Is a more project based approach the way to go, or operations spend vs new investments, or a partner facing vs business unit focus?

• Should Marketing Procurement be managed by indirect or stand alone as its own separate function – or be integrated into the Marketing function itself?

• What terminology and structural transitions are happening within your company to reflect the digital revolution?

1:20 PM Collaborate with your peers on your main areas of interest to source practical tips to address key common challenges and opportunities:

• Building bridges with Finance: how to collaborate and make productivity visible to the bottom line – Hosted by Jason Cammorata, Director, Strategic Sourcing, MDC Partners

• Traditional category management vs brand-based vs. business unit focus - How should you organise your Marketing Procurement function?- Hosted By: Andreas Neils, Head Global Marketing Procurement, Grunenthal

• How and where to source future marketing procurement talent – Hosted by Paula O’Reilly, Head of Global Marketing Procurement, BT

• Pharma Sector Roundtable: Business partnering as a method to best meet our brand objectives - Hosted By Nathalie Melloul, Associate Director Global Purchasing Commercial Operations, UCB

• Supplier relationship management – what is the next level of partnering and how can we get there? – Hosted by Sara Bishop, Category Management, Marketing, Marks & Spencer

Check out the incredible speaker line-up to see who will be joining Paula.

Download The Latest Agenda