Conference Day One – Tuesday 11th June 2019
Funded by the commercial TV companies in the UK, Thinkbox is the marketing body for commercial TV in all its forms and on every screen. Thinkbox works with the marketing community with a single ambition: to help advertisers and agencies get the best out of today’s TV.
Prior to Thinkbox Lindsey had roles at advertising agencies including McCann Erickson and J Walter Thompson, working on some of the industry’s biggest clients and most famous TV-advertised brands.
We’re living in a golden age of TV. Viewers are spoiled for choice, TV advertising is more effective than ever and provides a premium environment that is brand safe and fraud-free with a wealth of new data and targeting possibilities. But is TV advertising given the credit it deserves for the profit it generates for businesses? Lindsey Clay will share the evidence of TV advertising’s unrivalled ongoing effectiveness and fitness for the future.