James Taylor

Head of Marketing Procurement
Diageo

James heads up the marketing procurement function across Europe for Diageo, leading a team across brands and spend categories that drive the fuel for growth needed to allow the Diageo global and European business to continuingly increase A&P spends on effective and efficient marketing

Conference Day One – Tuesday 11th June 2019

9:05 AM In Conversation: Positioning Marketing Procurement as change agents and value drivers - How can WFA’s Project Spring inspire you to redefine your value proposition and push boundaries?

WFA’s Project Spring global initiative is designed to evolve the perception of marketing sourcing performance, highlighting its value contribution to the business. The discussion will seek to support our marketing procurement experts along this journey as they move from a historical focus on cost and savings, towards strategic and sustainable contribution to brand and business growth.

Check out the incredible speaker line-up to see who will be joining James.

Download The Latest Agenda