Procurecon Marketing EU 2019

11 - 13 June, 2019

Twickenham Stadium, London

Contact Us: 44 (0) 207 368 9465

Ekaterina Agafanova


Global Strategic Sourcing Director Commerce
Heineken


11:50 AM All Star Panel with Interactive Polling: Where should you invest in automation tools to enable an end-to-end multichannel marketing strategy?

•What are the latest innovations in Robotic Process Automation (RPA) and machine learning that can practically help drive marketing automation?
•How can increasing automation help brands get more bang for their buck?
•Who should be responsible for sourcing and reviewing marketing automation tools, and where does marketing procurement best sit in the decision making pipeline?


1:40 PM Panel Revolution: Sustainability, supplier diversity and corporate responsibility in marketing procurement: how can you incorporate these goals with your marketing suppliers?

In this innovative and interactive format, spend 30 minutes hearing the panel perspectives before being presented with a challenge to discuss by the Panel, then engage in small interactive roundtable discussions before each group presents its conclusions to the audience.
•How can you translate sustainability, supplier diversity and corporate responsibility goals into understandable (and enforceable) contract language? 
•What are methods and metrics to monitor suppliers’ achievement of sustainability, supplier diversity and corporate responsibility goals?
•How can you partner with your marketing stakeholders to drive these goals within your own organisation? 



Check out the incredible speaker line-up to see who will be joining Ekaterina.

Download The Latest Agenda