Procurecon Marketing EU 2019

11 - 13 June, 2019

Twickenham Stadium, London

Contact Us: 44 (0) 207 368 9465

Ekaterina Agafanova


Global Strategic Sourcing Director Commerce
Heineken

Conference Day Two – Wednesday 12th June 2019

Wednesday, June 12th, 2019


11:50 AM All Star Panel with Interactive Polling: Future ways of working: Raising engagement with marketing value chain partners

As customers, brands, agencies and supply chains become more complex, it is vitally important that Marketing Procurement improve the way they engage with partners to provide value to their Marketing stakeholders. Our panel session will explore:

•How identifying value partners can address gaps within the internal marketing ecosystem 
•Supplier Vs Partner - Maintaining the competitive tension whilst driving value, transparency and innovation  
•What does the future hold? How will technology developments impact on your relationships? (For example: AI)

Conference Day Three – Thursday 13th June 2019

Thursday, June 13th, 2019


1:20 PM Panel Revolution: Sustainability, supplier diversity and corporate responsibility in marketing procurement: how can you incorporate these goals with your marketing suppliers?

In this innovative and interactive format, spend 30 minutes hearing the panel perspectives before being presented with a challenge to discuss by the Panel, then engage in small interactive roundtable discussions before each group presents its conclusions to the audience.
•How can you translate sustainability, supplier diversity and corporate responsibility goals into understandable (and enforceable) contract language? 
•What are methods and metrics to monitor suppliers’ achievement of sustainability, supplier diversity and corporate responsibility goals?
•How can you partner with your marketing stakeholders to drive these goals within your own organisation? 


Check out the incredible speaker line-up to see who will be joining Ekaterina.

Download The Latest Agenda