•What are the latest innovations in Robotic Process Automation (RPA) and machine learning that can practically help drive marketing automation?
•How can increasing automation help brands get more bang for their buck?
•Who should be responsible for sourcing and reviewing marketing automation tools, and where does marketing procurement best sit in the decision making pipeline?
In this innovative and interactive format, spend 30 minutes hearing the panel perspectives before being presented with a challenge to discuss by the Panel, then engage in small interactive roundtable discussions before each group presents its conclusions to the audience.
•How can you translate sustainability, supplier diversity and corporate responsibility goals into understandable (and enforceable) contract language?
•What are methods and metrics to monitor suppliers’ achievement of sustainability, supplier diversity and corporate responsibility goals?
•How can you partner with your marketing stakeholders to drive these goals within your own organisation?