Laura is responsible for supporting the WFA community of global marketing procurement specialists by providing strategic insights, running various benchmarks among the community of 90+ Corporate Members and 60+ National Associations, facilitating one-to-one connections between members, running industry surveys and writing playbooks or guides for WFA members. She also organizes Sourcing Forum events. Previously Laura worked in marketing procurement at Coca-Cola and Nestle. Laura will be moderating the keynote session (alongside WFA members from Mondelez, Diageo & GSK) ‘Positioning Marketing Procurement as change agents and value drivers - How can WFA’s Project Spring inspire you to redefine your value proposition and push boundaries?’ on the 11th June.
A crowd favourite from last year, key marketing procurement leaders and advisory board members will be on hand to answer any and all questions you’d like to ask your own leadership but may be afraid to ask. You won’t want to miss out on this lively and exciting Q&A!
Check out the incredible speaker line-up to see who will be joining Laura.