ProcureCon Marketing Playbook Report 2025

How are procurement marketing teams navigating the biggest trends and challenges in 2025? To answer this question and many more, ProcureCon Marketing surveyed 100 industry leaders across Europe, to find out how they are handling the AI revolution, accelerating change through digital transformation strategies and adopting a more data-driven approach to personalisation.

Language management; a key area for cost efficiency

Making sure that each global message packs the same punch as the original when being transcreated is critical for multinational advertisers. Download the white paper “The Language Promise” which will introduce you to the language sensitivities across the world.