Emma has an extensive background as a Creative Strategist working across all aspects of cultural communication and new media in the print, digital and live space. She became the Creative Director of the highly influential MOCAtv in 2012, a part of the YouTube original content initiative funded by Google, radically changing the landscape of access to art in the digital realm while managing and creating digital engagements. Free the Bid is a non-profit initiative advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry.
• Why start with women? (hint: half of the world’s population and the number one consumer group!)
• What are we asking brands, ad agencies and production companies to pledge?
• How are we working with brand ambassadors to drive forward this industry initiative?
In this innovative and interactive format, spend 30 minutes hearing the panel perspectives before being presented with a challenge to discuss by the Panel, then engage in small interactive roundtable discussions before each group presents its conclusions to the audience.
•How can you translate sustainability, supplier diversity and corporate responsibility goals into understandable (and enforceable) contract language?
•What are methods and metrics to monitor suppliers’ achievement of sustainability, supplier diversity and corporate responsibility goals?
•How can you partner with your marketing stakeholders to drive these goals within your own organisation?