Senior Global Director – Marketing & Sales Procurement Carlsberg
Andras is globally responsible for the optimisation of Carlsberg’s Marketing & Sales return on investment in the areas of Media, Agencies, Production, Sponsorships, Market Research, POS Materials and Sales Capex. He has a strong marketing and marketing procurement background of more than 20 years as a marketeer and later on as a procurement professional in different local, regional and global roles at major multi-nationals such as Nestle, AB-Inbev, Unilever, SABMiller, Carlsberg and also had some experience from the Advertising Agency world as an Account Director at DDB. Andras will be contributing to the Panel ‘How can you put innovative performance marketing strategies that are fueling growth at the heart of your procurement strategy and apply tried and tested approaches to achieve real-time measurement of ROI?’ on the 12th June.
Check out the incredible speaker line-up to see who will be joining Andras.
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