ProcureCon Marketing EU 2026

3 - 4 June 2026

Chelsea F.C., London

 
András Mohos

András Mohos

Senior Global Director, Marketing and Sales Procurement Carlsberg

Day 1 | 3rd June

10:20 AM FIRESIDE CHAT: The price of performance: How can you adopt effective alternatives to hourly-based pricing models to create stronger value, clearer accountability and more sustainable agency partnerships?

  • Discover practical alternatives to hourly-based pricing that drive greater value
  • Why adoption is challenging and how leading brands are tackling it – is there a problem with expectations vs. reality?
  • Learn how to link performance, accountability, and partnership in remuneration models 

Day 2 | 4th June

1:30 PM FIRESIDE CHAT: How can you define effective reviews, engage the right stakeholders and build the skills needed to manage agency relationships more strategically?

  • Learn what makes reviews effective and outcome-driven
  • How to involve the right stakeholders to strengthen collaboration
  • Gain insights into the skills procurement needs to manage agency partnerships successfully

Check out the incredible speaker line-up to see who will be joining András.

Download The Latest Agenda