Procurecon Marketing EU 2019

11 - 13 June, 2019

Twickenham Stadium, London

Contact Us: 44 (0) 207 368 9465

Jose Gonzalo Bisquerra

Head of Global Marketing Procurement

Conference Day One – Tuesday 11th June 2019

9:05 AM In Conversation: Positioning Marketing Procurement as change agents and value drivers - How can WFA’s Project Spring inspire you to redefine your value proposition and push boundaries?

WFA’s Project Spring global initiative is designed to evolve the perception of marketing sourcing performance, highlighting its value contribution to the business. The discussion will seek to support our marketing procurement experts along this journey as they move from a historical focus on cost and savings, towards strategic and sustainable contribution to brand and business growth.

Conference Day Three – Thursday 13th June 2019

Thursday, June 13th, 2019

9:00 AM In Conversation: It’s a profession, not a job - how can you elevate the status of the marketing procurement function, with the right professional skills, accreditations, and internal and external branding?

• What types of professional accreditations currently exist within marketing procurement, and what academic institutions focus on this outside of just a general procurement emphasis?
• How are marketing procurement leaders creating and promoting their own skills development and training?  
• How can we target bright new talent to enter marketing procurement, and how can we best communicate the commercial advantages of the role?

Check out the incredible speaker line-up to see who will be joining Jose Gonzalo.

Download The Latest Agenda