Conference Day One – Tuesday 11th June 2019
WFA’s Project Spring global initiative is designed to evolve the perception of marketing sourcing performance, highlighting its value contribution to the business. The discussion will seek to support our marketing procurement experts along this journey as they move from a historical focus on cost and savings, towards strategic and sustainable contribution to brand and business growth.
Conference Day Three – Thursday 13th June 2019
Thursday, June 13th, 2019
• What types of professional accreditations currently exist within marketing procurement, and what academic institutions focus on this outside of just a general procurement emphasis?
• How are marketing procurement leaders creating and promoting their own skills development and training?
• How can we target bright new talent to enter marketing procurement, and how can we best communicate the commercial advantages of the role?