Iain has over 25 years in advertising, production and consulting industry managing various marketing disciplines across different business sectors, with a unique insight having worked on both sides of the equation for large advertising agencies and global brands. His extensive industry experience in agency and brand relationship management means he is a marketing operations professional with wide-ranging understanding across categories. Iain is also a leading figure in brand performance and real time negotiations on behalf of clients. Iain has been at the forefront of many multi-discipline marketing technologies and data innovations that have provided true marketing efficiency.
Sam leads PwC’s award-winning Customer, Marketing & Media Insight team. Our insight and assurance services cover digital (including programmatic, display, VoD, social etc), television, publishing, radio, out-of-home and live events.
We collaborated with industry representatives in developing the UK’s first industry standard for multi-platform audience measurement and we have advised clients on issues ranging from impact measurement, to digital strategy, to controls over digital ad sales and operations.
In 2018 we supported the UK Government in its £140m media-buying review, worked with ISBA to evolve its media agency framework agreement, and recently concluded an award-nominated project with JCDecaux to audit the delivery of digital billboard impressions.
Our team is also responsible for the 6-monthly IAB/PwC Digital Adspend Study.
Head of Marketing Procurement
James heads up the marketing procurement function across Europe for Diageo, leading a team across brands and spend categories that drive the fuel for growth needed to allow the Diageo global and European business to continuingly increase A&P spends on effective and efficient marketing
Direct Line Group
Product Marketing, EMEA
Adobe Advertising Cloud
As Product Marketing lead for Advertising Cloud in EMEA, Toccara Baker is responsible for growing awareness and adoption of Adobe Advertising Cloud’s products, solutions and services among existing EMEA customers and prospects. She works in a cross-functional role to manage execution of EMEA marketing strategies across Advertising Cloud’s products and partner solutions working closely with sales, product management, business development and client services. Previous roles include strategic account planning and measurement for new clients while at TubeMogul, media buying and comms planning at Publics and sales for an emerging media start-up - all roles spanning across San Francisco, New York and Chicago. A graduate of North-western University in Chicago with a Bachelor of Arts in Radio, Television and Film, Toccara is especially passionate about film and screenwriting. She has been in London for over two years and loves to travel.
Global Procurement Manager Media, Ad-tech & E-com
JACOBS DOUWE EGBERTS
Joris has 13 years’ experience supporting leading advertisers across industries in global pitches, agency management and efficiency optimization. With a solid track record in Management Consulting, Media Auditing and Media & Marketing Procurement, Joris currently oversees global sourcing strategies for Media, Ad-tech and & E-commerce solutions at Jacobs Douwe Egberts. Together with Hercules, Joris will present Industry Insight with Client Case Study: How To Accelerate Transformation Following A Significant Merger.
Zoja leads Ciesco’s activities in the German market. He has held senior level positions within the industry across Advertising and Media, including Group CEO of Dentsu Aegis Group Germany and Senior Vice President Content Marketing at _wige Media AG, a technology and media company, where he was responsible for digital strategy and transformation management. Zoja has also held prominent roles at top organisations, such as CEO at DAVINCI Selectwork (part of Omnicom), CEO and Director of the Global Board at MEC (Wavemaker today) CEO of DCMA (DaimlerChryslerMediaAlliance – JV of WPP and Omnicom), Head of TV at Optimedia (Publicis) and Group Head of Media Buying at Mediacom (WPP).
Advertising Producers Association (APA)
Steve is a lawyer, and advises on any issues of concern for our members; particularly complex contractual, copyright or insurance issues. Alongside this he oversees all APA events and serves as an ambassador for the industry. As a member of the APA Council, which meets monthly to review objectives and strategy, Steve is focused on the APA's main objective of creating the best possible business environment for its members. Steve is also a member of the board of the Advertising Association, Executive Vice President of the CFPE and one of the founders of the World Producers Summit in Cannes.
Head of Sales & Marketing
Andrew is Head of Sales and Marketing at mda responsible for helping brands and retailers unlock efficiencies from their marketing supply chain and improving their own performance in Point of Sale fulfilment.
With over 20 years experience in POS and marketing logistics, Andrew joined mda in 2013 and has delivered over £1 million in efficiencies for the likes of Carlsberg, Britvic, Mars, Heineken, Shell, and British Heart Foundation during this time. Andrew will be hosting a roundtable session on day one at 16:30 titled ‘Fear free fulfilment: 5 takeaways your marketing teams should be doing to successfully deliver their plans’.
Sarah has 15 years of integrated marketing and operational experience where she has managed global teams and programs for an array of Fortune 500 companies. She leads Prominate’s global promotional material implementations across their 70 offices worldwide. Working in tandem with a brands marketing and procurement leads, Sarah ensures operational and strategic objectives are realised. Sarah is passionate about client service and pioneers the standard for Prominate’s global business delivering lasting results and relationships. Sarah will be hosting the Roundtable ‘Why go global? The benefits and challenges of implementing a global promotional material solution’ on the 12th June.
Senior Sourcing Manager - Marketing
Head of Marketing & Media Purchases, Northern Europe
Procter & Gamble
Global Production Category Lead
Procurement Director, Western Europe
Tina Fegent Procurement Consultancy
Senior Brand Partner
is a Senior Brand Partner at Blippar, the UK-based technology company
specialised in Augmented Reality and Computer Vision. In her role, she works
with brands and agencies to create AR experiences. She is the lead in EMEA
for Blippar's new web-based AR solution, being used by advertisers to create
more engaging AR ad-units for their digital marketing campaigns. Her professional experience includes working for
leading Out-Of-Home media companies and working for start-ups in the Ad-tech
Senior Director – Global Marketing & Sales Procurement
Strategic Sourcing Director, Global Marketing
Procurement Manager for Marketing and Advertising
GM Marketing Procurement
VP Marketing Procurement
Senior Manager Marketing Procurement
Director Marketing Procurement, Event Category
Global Category Lead, Creative & Digital Agencies
Senior Procurement Associate UPSA
Senior Procurement Manager
Indirect Procurement Manager Europe, Media & Marketing
Director Media, Digital and Brand Services Transformation for Global Markets
Former Marketing Procurement Professional, Co-Founder,
Future Ways Of Working
Category Buyer, Commerce
Senior Director, Global Lead, Media & Marketing Procurement
Johnson & Johnson
Head of UK & Ireland Marketing Procurement
Marketing Procurement Manager
Head of Purchasing Marketing and Indirect Services
Global Transformation Lead – Commerce
Founder & CEO
Global Marketing Sourcing Manager
Head of Innovation, Digital Labour and Cognitive Transformation
Global Category Manager Marketing/E-Business & Marketing Technology
Global Head of Marketing Procurement
Founder & CEO
The Liberty Guild
Marketing Procurement Director
Regional Strategic Purchasing Manager – Marketing Services
Global Category Leader Strategy & Insights
Sourcing Manager for Marketing & Sales, EMEA
Corporate Anthropologist and Regional Director EMEA
Director, Strategic Sourcing
Head of Marketing Procurement
Senior Manager Projects and Strategy Planning, Purchasing
Galina is currently responsible for Materials, Facilities and Corporate Purchasing, as well as the Russia projects profit optimization. She has extensive experience in strategic procurement of raw materials, expertise in automotive components procurement, and a strong knowledge and achievements in profit improvement projects including strategy creation, policy making, process set up and control of execution. Galina will be presenting the case study ‘How To Transfer Successful Core Purchasing Practices To The Sales And Marketing Category’ on the 15th June.
Global Category Director
Founder & Global CEO
Global Services Director
Purchasing Breakthrough Innovation Lead
Head of Sales and Marketing Procurement
Group Commercial Director, Global Clients
Dentsu Aegis Network
Group Creative Managing Director
Sun Branding Solutions
Vice President, International
Consultancy & Best Practice Manager
Hercules Transforming Communication
General Manager for Marketing & Communications in Europe
Chief Operating Officer
Chief Marketing Officer / President
Royal Bank of Scotland / The World Federation of Advertisers
Procurement Global Category Manager
Purchases Group Manager Brand And Business Services
Procter & Gamble
Inspired Thinking Group (ITG)
Director & Founder
Procurement Manager - Marketing Services
Director Global Procurement EMEA
Director, Global Sourcing, Marketing Agencies
Consultancy & Best Practice Manager
Global Procurement Manager
Group Category Manager, Marketing
Vice President Sales & Solution Design
Arvato SCM Solutions
VP Corporate Sourcing Manager; Marketing, Travel & Consulting
Deutsche Post DHL
Director Global Procurement: Trade Marketing and Brand Activation
Global Category Manager – Media, Advertising, Print & PR
Global Business Director
Carl has vast industry experience across global brands, leadership in production, content and broadcast, with extensive international relationships and networks. His remit is to facilitate global brands in identifying how technology solutions can provide huge efficiencies around the new challenges, within the complex world of content, digital & production-based processes and delivery to media. Carl is a seasoned professional with over 37 years of Agency networks, working at DDB, AMV•BBDO across many global brands. Before joining Adstream, Carl was one of the founders of Craft Worldwide, IPG’s global production agency, operating in over 20 markets as Global Operations Director of Broadcast & Content. He has a strong track record of creating efficient, cost effective, commercially-driven solutions, driving innovation globally with the operational that are needed to deliver value to clients. Carl is hosting a panel discussion with senior procurement leads from: P&G, Nestlé, Adidas and Warner Brothers on ‘The Digital Transformation’.
Global Accounts Executive Director
Andy joined Adstream 10 years ago as MD of the London office. He doubled the size of the UK business in 3 years and then become MD of the European business, leading the expansion into Italy, Germany and Western Europe.
More recently, as Head of Global Accounts, Andy has been responsible for driving the Global relationships, building strategic partnerships with the growing number of Global Brand and Agency clients (including P&G, Publicis Group and IPG).
Andy’s career started with 5 years Brand Marketing at Procter and Gamble. He then moved to the Agency side, joining Abbot Mead Vickers, where he stayed for almost 20 years; running many of their International clients, leading Client Services and managing the transition to a Global Network following the acquisition by BBDO.
Mike has over 18 years’ experience in Promotional Materials working with a wide range of large multinationals, implementing global Promotional Material programs in close partnership with the client Global Category Manager/Procurement Marketing Manager. He has an extensive global ethical sourcing experience working with factories globally, especially in China. He is responsible for the strategic development of Prominate, major new client opportunities, and global client strategy. Mike will be hosting the Roundtable ‘Why go global? The benefits and challenges of implementing a global promotional material solution’ on the 12th June.
CEO Amplifi UK
With her final year dissertation at University of Manchester being on ‘Women in Advertising’, it was perhaps inevitable that Pippa would end up in the communications industry. She joined creative agency DMB&B as soon as she graduated and has since loved every minute of the challenge, pace and variety it brings. She spent 8 years at Initiative Media, part of Interpublic Group followed by 11 years at independent media agency BLM, one of the senior leadership team who eventually sold the business to Havas. After five years at Publicis Groupe as Chief Executive of Starcom, in May 2018 Pippa became CEO of Amplifi UK, the investment platform of Dentsu Aegis Network. As well as her business career, Pippa is very active within the industry – currently she is a trustee of NABS and Vice President of WACL, taking over as President in July this year.
Global Category Director - Production & Agencies
Director for Legal And Public Affairs
Richard trained and qualified as a solicitor at the city law firm, Lovell White Durrant (now Hogan Lovells), where he worked in the firm’s IP/IT and media department. Since leaving Lovells in 2000 to pursue an in-house career, Richard has worked at various media organisations, including Granada Television as Head of Legal & Business Affairs for its Enterprises division and at The Telegraph Media Group as Group Legal Director. Richard joined the IPA in August 2010 and in addition to his role as Director of Legal & Public Affairs he also sits on the Committees of Advertising Practice which write the advertising self-regulatory codes, is a member of Clearcast’s Copy Committee and is a director of MediaSmart, a children’s media literacy programme. Richard was chair of the Communications Agencies Lawyers Forum (CALF) for three years and is the editor of, and a contributing author to, Ad Law, the IPA’s ‘must have’ book on advertising compliance.
Head of Europe Tech
Matt has over 20
years media experience working across many of the UK’s largest media owner and
media agencies. Prior to working at Ebiquity he held positions as Head of Media
and Data Partnerships at Amnet (DenstuAegis’ Trading Desk), Head of Digital
Investments at Amplifi (the trading arm of Dentsu Aegis), Strategic
Partnerships Manager at the BBC Worldwide, and Head of Finance Ecommerce
department at AOL.
Client Services Director
Elliot is a Client Services Director at FirmDecisions for whom he has worked since 2008, and in that time has managed in excess of 200 audits in over 30 countries for a majority of the world’s top 20 largest advertisers. Prior to joining FirmDecisions Elliot had over 10 years’ experience of working in senior finance positions at a variety of London Marketing Services agencies across different agency disciplines, including media, creative, and BTL. Elliot is qualified Management Accountant and a member of the Chartered Institute of Management Accountants (CIMA).
Group Marketing & Digital Procurement Director
Jane is the Group Marketing & Digital Procurement Director at Sky, she was formerly Strategic Procurement Director for Western Europe at The Coca-Cola Company where she has held a number of positions in Procurement since starting in 2006. Today she is leading a dynamic and inspired team responsible for all Indirect spend, working as a strategic partner to the marketing team delivering efficient and effective, sustainable commercial agency relationships. Prior to this Jane was with British Airways where she held a global role in Marketing procurement developing and implementing sourcing strategies for creative and media services whilst leading a team working across the other marketing disciplines.
Jane’s experience has led her recognise the importance of working with the right partners to deliver the greatest return of investment for the brand in terms of equity, quality, and bottom line. As important though is the need to challenge ‘value’ and what it represents to the business, to deliver a form of continuous improvement – leading change whilst delivering procurement led business solutions.