Iain has over 25 years in advertising, production and consulting industry managing various marketing disciplines across different business sectors, with a unique insight having worked on both sides of the equation for large advertising agencies and global brands. His extensive industry experience in agency and brand relationship management means he is a marketing operations professional with wide-ranging understanding across categories. Iain is also a leading figure in brand performance and real time negotiations on behalf of clients. Iain has been at the forefront of many multi-discipline marketing technologies and data innovations that have provided true marketing efficiency. 

Sam leads PwC’s award-winning Customer, Marketing & Media Insight team. Our  insight and assurance services cover digital (including programmatic, display, VoD, social etc), television, publishing, radio, out-of-home and live events. 

We collaborated with industry representatives in developing the UK’s first industry standard for multi-platform audience measurement and we have advised clients on issues ranging from impact measurement, to digital strategy, to controls over digital ad sales and operations.

In 2018 we supported the UK Government in its £140m media-buying review, worked with ISBA to evolve its media agency framework agreement, and recently concluded an award-nominated project with JCDecaux to audit the delivery of digital billboard impressions.

Our team is also responsible for the 6-monthly IAB/PwC Digital Adspend Study.

sam.tomlinson@pwc.com

https://www.linkedin.com/in/samtomlinsonpwc/

James heads up the marketing procurement function across Europe for Diageo, leading a team across brands and spend categories that drive the fuel for growth needed to allow the Diageo global and European business to continuingly increase A&P spends on effective and efficient marketing

As Product Marketing lead for Advertising Cloud in EMEA, Toccara Baker is responsible for growing awareness and adoption of Adobe Advertising Cloud’s products, solutions and services among existing EMEA customers and prospects. She works in a cross-functional role to manage execution of EMEA marketing strategies across Advertising Cloud’s products and partner solutions working closely with sales, product management, business development and client services. Previous roles include strategic account planning and measurement for new clients while at TubeMogul, media buying and comms planning at Publics and sales for an emerging media start-up - all roles spanning across San Francisco, New York and Chicago. A graduate of North-western University in Chicago with a Bachelor of Arts in Radio, Television and Film, Toccara is especially passionate about film and screenwriting. She has been in London for over two years and loves to travel.

Joris has 13 years’ experience supporting leading advertisers across industries in global pitches, agency management and efficiency optimization. With a solid track record in Management Consulting, Media Auditing and Media & Marketing Procurement, Joris currently oversees global sourcing strategies for Media, Ad-tech and & E-commerce solutions at Jacobs Douwe Egberts. Together with Hercules, Joris will present Industry Insight with Client Case Study: How To Accelerate Transformation Following A Significant Merger. 

Zoja leads Ciesco’s activities in the German market. He has held senior level positions within the industry across Advertising and Media, including Group CEO of Dentsu Aegis Group Germany and Senior Vice President Content Marketing at _wige Media AG, a technology and media company, where he was responsible for digital strategy and transformation management.  Zoja has also held prominent roles at top organisations, such as CEO at DAVINCI Selectwork (part of Omnicom), CEO and Director of the Global Board at MEC (Wavemaker today) CEO of DCMA (DaimlerChryslerMediaAlliance – JV of WPP and Omnicom), Head of TV at Optimedia (Publicis) and Group Head of Media Buying at Mediacom (WPP).


Steve is a lawyer, and advises on any issues of concern for our members; particularly complex contractual, copyright or insurance issues. Alongside this he oversees all APA events and serves as an ambassador for the industry. As a member of the APA Council, which meets monthly to review objectives and strategy, Steve is focused on the APA's main objective of creating the best possible business environment for its members. Steve is also a member of the board of the Advertising Association, Executive Vice President of the CFPE and one of the founders of the World Producers Summit in Cannes.

Andrew is Head of Sales and Marketing at mda responsible for helping brands and retailers unlock efficiencies from their marketing supply chain and improving their own performance in Point of Sale fulfilment. 

With over 20 years experience in POS and marketing logistics, Andrew joined mda in 2013 and has delivered over £1 million in efficiencies for the likes of Carlsberg, Britvic, Mars, Heineken, Shell, and British Heart Foundation during this time. Andrew will be hosting a roundtable session on day one at 16:30 titled ‘Fear free fulfilment: 5 takeaways your marketing teams should be doing to successfully deliver their plans’.

Sarah has 15 years of integrated marketing and operational experience where she has managed global teams and programs for an array of Fortune 500 companies. She leads Prominate’s global promotional material implementations across their 70 offices worldwide. Working in tandem with a brands marketing and procurement leads, Sarah ensures operational and strategic objectives are realised.  Sarah is passionate about client service and pioneers the standard for Prominate’s global business delivering lasting results and relationships. Sarah will be hosting the Roundtable ‘Why go global? The benefits and challenges of implementing a global promotional material solution’ on the 12th June.

Emma has 11 years of Procurement experience, working in the motor and telecommunication industries. She joined M&S in 2015 as a Marketing Procurement expert, supporting the UK and International Marketing teams on their commercial, contractual and SRM requirements across Through the Line advertising and content, Research, POS, Print & Media. Emma will be joining the Panel Discussion ‘Staying Ahead Of The Tech Curve - How Can You Get Stakeholder Buy In To Harness The Power Of New Marketing Innovations?’ on the 13th June.

Gunseli is heading up Procter & Gamble's Northern Europe Brand Building Purchases covering all marketing, media and sales services. She has 12+ years purchasing experience across various spend categories and highly volatile markets. She will be hosting the Roundtable ‘Achieving Commercial Transparency - How Can You Build A Framework To Determine The Fair Value On All The Services You Are Buying And Ensure They Are Being Delivered?’ on the 13th June.

Kamila is experienced investment manager with 10 years’ experience in Indirect Procurement but her heart has always been with Marketing Procurement. Currently her role is Global Production Category Lead at Coty UK. Prior to joining Coty, Kamila held several positions of increasing responsibility in Consumer Electronics and FMCG sector, Johnson & Johnson, Unilever and Samsung Electronics in particular, serving roles in the areas of Marketing and Indirect Procurement, with three years of leading Samsung’s Procurement Team in Poland and demonstrated a strong track record in introducing Procurement in green fields environment. Kamila will be joining the Panel Discussion ‘Responding To The New Production Transparency Guidelines: How To Review Your Current Agency Agreements To Ensure Full Transparency In All Processes’ on the 13th June.

Tina is the Procurement Director for Western Europe responsible for Marketing and Business Services Spend. Previously she was the Convergence lead for SABMiller-ABI acquisition all Indirects Procurement & GCM Marketing Services. Tina is on the ProcureCon Marketing Europe 2018 Advisory Board.

Tina Fegent started Tina Fegent Consultancy in 2006. She is unique in having both agency and client experience, with knowledge of all areas of marketing. She is known as a fair but firm procurement consultant, and was awarded special recognition by CIPS for marketing. Tina has over 20 years of purchasing marketing experience. The client experience was gained at Cellnet (O2), GSK and Orange/France Telecom – where she set up from scratch and then managed the purchasing marketing teams for those companies. Then in 2003, she moved over to 'the other side' by joining Grey Advertising, as their Commercial Director and then in 2005 moved to Lowe Advertising. Tina is a member of the conference Advisory Board and will be hosting the Workshop ‘Mastering The Fundamentals of Marketing Procurement’ on the 12th June.

Natalie is a Senior Brand Partner at Blippar, the UK-based technology company specialised in Augmented Reality and Computer Vision. In her role, she works with brands and agencies to create AR experiences. She is the lead in EMEA for Blippar's new web-based AR solution, being used by advertisers to create more engaging AR ad-units for their digital marketing campaigns. Her professional experience includes working for leading Out-Of-Home media companies and working for start-ups in the Ad-tech space

Paul is responsible for purchasing and sourcing strategies for all spend areas within the Marketing & Sales space, including Media, Production, Agencies, Digital, Merchandising, Point-of-Sales, PR, BTL, across all regions and over 150 countries, with a multi-billion spend. He is currently leading the team through business and procurement transformation. Paul is on the ProcureCon Marketing Europe 2018 Advisory Board.

Larry has worked in positions of increasing responsibility in Consumer Package goods companies such as Philips Lighting, The Body Shop, Reckitt and Colman, Warner Lambert Consumer HealthCare, Kraft/Nabisco, BP and Wrigley/Mars. While he has managed just about every commercial category from Raw Materials to Capital, his passion is Marketing Services. He specialises in being the "glue" that brings many functions together in a mutually beneficial manner to drive value and growth. Larry joined Wrigley in 2008 just in time to have the company merge with Mars and is now a director in the marketing & sales team within a global indirect procurement organisation, responsible for Global Commercial Strategy and Management of $250M in Creative and Production spend with Mars Advertising Agencies. In concert with Mars CMO’s, Finance and Commercial associates Larry and his team are developing a 5 year strategy and vision for creative and production at Mars. Larry will be joining the Panel Discussion ‘Ask The Veterans: Have Your Burning Unanswered Questions Addressed By The Masters In Marketing Procurement’ on the 14th June.

From 2011, Jesús has built up the Procurement Marketing department at Carrefour Spain in coordination with the Procurement Marketing Group Carrefour; the scope of his role is to manage the expenses related to media, advertising, marketing and decoration. Before his life at Carrefour, he was the Marketing Manager for Datacentric (formerly PDM) and Maptel (Telefónica Group), after holding various positions in different companies in the marketing and sales areas managing the negotiation with suppliers and clients. Jesus will be hosting the Roundtable ‘Bringing Programmatic In House - What Are The Tangible Benefits Of Taking Control? on the 13th June.

Since July 2016 Paula has been the GM Marketing Procurement, pan BT (including EE and Plusnet), with an active and exciting role in developing and driving central BT Procurement strategy. In the newly merged company, Paula leads the Marketing category Procurement team who manage spend across all BT lines of business, now including EE, with a total spend of circa £0.5bn per annum. Prior to joining BT in 2011, Paula had a previous Commercial Media role at Mars and Senior Marketing roles in the financial services sector. Paula will be participating in the Panel Discussion ‘A Push For Simplification In The Current Complex Marketing Landscape: Where Are We Seeing Opportunities To Streamline?’ on the 12th of June.

Malik has worked in the healthcare industry for 22 years and most of that time has been spent in procurement. His marketing procurement journey started at GSK in 2006 and since then he has been a regular participant in the COMPAG group at ISBA which helps to educate and improve the profile of procurement professionals working in marketing. Malik will be hosting the Creative Boardroom ‘Using Scope Of Work And Agency Evaluation In Combination: How To Practically Adopt Both Processes To Get The Maximum ROI From Your Partners’ on the 12th June and joining the Panel Discussion ‘Ask The Veterans: Have Your Burning Unanswered Questions Addressed By The Masters In Marketing Procurement’ on the 14th June.

Christian has been at Adidas since 2013, and is responsible for managing the global event spend, including RFP/RFI, the management of the agency roster, demand management, compliance, strategy, benchmarking, relationship management, negotiation and best practice. He will be hosting the Roundtable ‘Effectively Managing 3rd Party Event Category Suppliers - How To Achieve Consistency On A Global And Local Level And Keep Costs Down’ on the 12th June.

Philipp Schuster is part of the Business Partner organisation for Marketing Services at Bayer and in his role responsible for Creative and Digital Agencies from a category perspective globally and across all Bayer divisions. His focus areas are agencies and production partners and identifying new and innovative ways of collaboration which lead to increased efficiency and consistency for all of Bayer. In previous roles has was the Category lead for Creative Agencies and for Marketing Production at the adidas Group in Herzogenaurach, Germany. Before entering the Marketing Procurement space, he gained experience both on brand-side at PUMA SE (Germany and US) and held retail and marketing positions as well as agency-side at LIGANOVA GmbH, Stuttgart, managing various international key accounts like Tommy Hilfiger, Rockport and FREITAG. He is based at Bayer’s UK office in Reading but spends a lot of time at the various divisional and local Bayer offices in Germany, Switzerland and the US. His passion is sports and travel and enjoys life in the English countryside with his wife Francesca and his two children Penelope and Jack.

Alice has been at Bristol-Myers Squibb since 2010, and in her current role since Oct 2016, where she is responsible for the Indirect Procurement activities of UPSA and UPSA International. Alice will be hosting the Roundtable ‘Successfully Negotiating Agency Rights, Especially Post Contract – Sharing Proven Tactics To Walk Away With The Best Deal’ on the 12th June.

Sergiusz has been in his current role at Colgate-Palmolive since January 2014, and previously held a variety of procurement and media manager roles at Colgate-Palmolive, Danone and Optimum Media OMD. Sergiusz will be hosting the Roundtable ‘P Creating A Smooth Point Of Sale Material Management Process - How To Deliver An End To End Solution For Creative Design, Implementation, Adaptation And Production’ on the 12th June.

Xenia leads a multi-disciplinary team of experts for Duracell world wide (excluding North America) - Media, Digital/E-commerce, In-store/FMOT/Trial - to design and to set up for excellence all Duracell brand and main customer communications. She is responsible for creating the vision, the disciplined operating processes and the development of capabilities for in-markets consumer managers, agency partners and direct reports, and sets up agency operations and capacity and helps the management and training of talent. Xenia is also a thought leader to external marketing/communication/media associations and industry, and is a key coordinator and communicator for tool-boxes implementation with in-market GMs. Xenia will be hosting the Case Study Revolution ‘Building The Business Case For Digital Asset Management: When Is It Worth The Investment?’ on the 13th June.

A former marketing procurement manager at Kellogg, Martin now runs his own company, Future Ways of Working, helping businesses to work smarter, market themselves better and expand into new products and services. He will be delivering the session ‘Confessions Of A Recovering Marketing Procurement Professional: Sharing Honest Advice For Those Starting Out, Working Their Way Up The Ladder Or Considering A New Direction’ on the 14th June.

Funmi moved to Heineken Nigeria in 2017, and was previously at Guinness Nigeria (a Diageo company) in a variety of sourcing roles since 2010. Funmi will be joining the Roundtable ‘Stakeholder Engagement - Sharing Effective Strategies To Drive Engagement With Your Key Internal Stakeholders’ on the 14th June.

Thomas Holzapfel is the Director Strategic Sourcing for HERE Technologies in EMEA. Thomas joined HERE Technologies in 2017 from Deutsche Telekom AG where he worked for 8 years as the Global Category Leader for Marketing Procurement. Prior to that, he was responsible for the creation, management and development of the strategic procurement organization for the eBay group of companies (eBay, Paypal, Skype) in Europe. Before joining eBay, Thomas spent 9 years in various IT and Procurement positions at Mars Inc, including a 2 year assignment to Australia, and a 6-month stint in Poland.

Martin is the global lead for Media and Marketing Agency sourcing across the J&J enterprise of companies, including Consumer, Pharma & Medical Devices, with a spend of over $3 billion. He leads global category teams to build and enable the Media & Marketing procurement capabilities, sourcing strategies and initiatives and manages key global supplier and business stakeholder relationships. He previously worked in a variety of procurement roles at Kellogg’s and Mars. Martin is on the ProcureCon Marketing Europe 2018 Advisory Board, and will be joining the Panel Discussion ‘Ask The Veterans: Have Your Burning Unanswered Questions Addressed By The Masters In Marketing Procurement’ on the 14th June.

Federico is the head of purchasing for the Group Lavazza, including Italian operations and foreign subsidiaries, dealing with capital equipment investments, production goods and services, G&A expenses, appliances development and production, marketing and communication goods and services. He leads a team in HQ of around 30 people organized by purchasing categories and working according to yearly budgets referred to economics and suppliers’ performances. In his career, he has collaborated with some of the first OEM in the automotive sector, initially as responsible for manufacturing, quality and product development, and later as Purchasing Director. In the same role, he spent several years in a papermaking market leader company as Southern Europe Purchasing Director. Since September 2012, is CPO at Lavazza where he manages the purchases of all goods and services except raw coffee. Federico will be delivering the presentation ‘The CPO Perspective: How We At Board Level Influenced The Business To View Marketing Procurement As A True Value Add Proposition And Not Just A Cost Saving Enterprise’ on the 14th June.

Karène has worked in marketing procurement at L’Oréal since September 2016, and was previously in a variety of procurement roles at PepsiCo, Bayer and GE Healthcare. Karène will be hosting the Roundtable ‘Getting Agency Buy-In For A Performance-Based Compensation Model - Which Facts And Figures Should You Be Armed With To Get The Backing From All Key Stakeholders?’ on the 12th June.

Kirsty has been at Müller since January 2015, and is responsible for categories from merchandise to creative agencies, research to national sponsorship and anything in between. Her role as Procurement partner is to advise, negotiate and provide recommendations to the Marketing Team and the wider business, and ensure as a company they maximise the marketing spend and have the right partners in place to add value and support the journey. Kirsty will be hosting the Roundtable ‘Achieving Global Marketing Efficiencies – How To Practically Create A Consistent But Well Targeted Message Across Diverse Cultures’ on the 12th June.

Sarah will be hosting the Roundtable ‘Stakeholder Engagement - Sharing Effective Strategies To Drive Engagement With Your Key Internal Stakeholders’ on the 14th June.

Erica is in charge of procurement indirect services and marketing, media communication, digital services. She has been at Pirelli since 2013 in different roles, from supply chain, to industry efficiency, to quality, OEMS, procurement directs and now the current role. She is involved in developing purchasing strategies, leading a stakeholder relationship management program, exploiting leverage opportunities across categories and delivering strong and sustainable savings. Erica will be hosting the Roundtable ‘Adding Value In Marketing Procurement - How To Leverage Proven Techniques To Change The Message Once And For All In Your Organisation’ on the 14th June.

Paul spent the first years of his working life at Saatchi’s in London, from Graduate Trainee to Executive Board member. In 1993 he moved to the nascent Lowe New York and after four years returned to London to be MD of Lowe Howard-Spink. After the global merger of Lowe and Ammirati Puris Lintas he became CEO of Lowe Lintas London; the agency won Campaign’s and AdAge’s European Agency of the Year in 2000. In 2001, Paul moved back to New York to be CEO of Lowe North America. He left Lowe in 2004 and returned to London to be Chairman and CEO of DDB London which he left in early 2006 to be a founding partner of The Red Brick Road. Following an MBO of the agency in December 2012, Paul ran EDC in 2013/14 as UK CEO, overseeing Dare, Elvis, Citizen PR and Identica before moving to run Cheil's UK operations. In June 2017 Paul launched Harbour, a collective of independent, specialist marcoms agencies working together in their mutual self interest.

Laura joined the WFA in August 2017, and is responsible for supporting the WFA community of global marketing procurement specialists by providing strategic insights, running various benchmarks among the community of 90+ Corporate Members and 60+ National Associations, facilitating one-to-one connections between members, running industry surveys and writing playbooks or guides for WFA members. She also organizes Sourcing Forum events. Previously Laura worked in marketing procurement at Coca-Cola and Nestle. Laura will be moderating the Panel Revolution (alongside WFA members) ‘Securing The Best Global Strategic Sourcing Partners: Which New Supplier Selection Techniques Have Delivered Proven Results?’ on the 12th June.

Shamus is the lead on Intelligent Automation (transformation/ automation through the use of Artificial Intelligence) for KPMG both transforming the firm's services but also taking this experience into the market place to help clients embrace this new and disruptive technology. Shamus has led several client projects focusing on Artificial Intelligence strategy and implementation. Shamus has spent the last 20 years delivering major transformation programmes and was one of the founders of the Offshoring Industry in the late 1980's. Shamus founded WNS, now one of the largest Offshore BPO providers. He helped build IBM's offshore BPO centres including acquisitions and was previously a partner at PWC. Shamus will be delivering the keynote presentation ‘AI – It’s Not In The Future, It’s Here, Now: How To Ensure You Are Investing In The Right Initiatives That Add Value To Your Business And Make Commercial Sense’ on the 13th June.

Tamas plays a significant role in the digital transformation of the DT group for media - e business and cutomer care. His main fields of activities are media, marketing technology, e-business, social media and Artificial Intelligence solutions. He is managing the e-business and marketing technology category internationally: Germany, Netherlands, Austria, Greece, Romania, Croatia, Czech Republic, Slovakia, Montenegro, Poland, Hungary, and F.Y.R.O.M. (Macedonia). Tamas will be joining the Panel Discussion ‘Staying Ahead Of The Tech Curve - How Can You Get Stakeholder Buy In To Harness The Power Of New Marketing Innovations?’ on the 13th June.

Stephanie has been the Global Head of Marketing Procurement at Diageo since 2014, and previously was Regional Media Director at L’Oreal, and CEO of Mindshare and GroupM. She will be joining the Panel Discussion ‘Marketing Sourcing Metrics: What Are The Latest Marketing Science And Business Savvy Approaches For Quantifying Advertising’s ROI?’ on the 13th June.

Jon is Founder & CEO of The Liberty Guild, a worldwide curated platform, to commission, create and produce ideas. Previously he was Chief Creative Officer at Grey. Jon will be joining the Panel Discussion ‘Staying On Top Of The Key Disruptors In The Rapidly Evolving Agency Landscape - What Are The Pros And Cons Of Each Model And Where Is The Industry Heading In The Next 5 Years?’ on the 12th June.

Simon Marsh is the Marketing Procurement Director at Dell responsible for leading the Global Marketing Procurement Team. Simon has extensive experience built up both in the Technology (8 years) and Oil (19 years) Sectors of leading and influencing teams across many geographies, delivering both cost savings from 3rd Party spend and operational process efficiencies. His key responsibilities include Risk Management, Business Partnering, Creating New Sources of Value through Collaborative Working with Suppliers, Merger Integration Planning, and the Leadership & Development of Procurement Teams. His interests range from entertaining on the piano and music technology through to skiing, windsurfing, and trichology.

Social Chain is a company of 120+ like-minded individuals who are quickly disrupting the ever-changing social sphere, who pride themselves on telling a brand's story through creating dynamic, thought provoking and engaging content which is hastened through a 350+ million strong network of social media influencers, pages and communities. With an average age of just 23 across the whole company, Social Chain know exactly how millennials think, listen, engage and share across social media. Oliver will be delivering the keynote ‘Influencer Marketing – How Can You Work With Social Influencers And Keep Influence Real?’ on the 13th June.

David is CORD’s lead client services director. At CORD we connect creativity to business, business to the music industry and most importantly, brands to their audiences; all through the power of music. David will be presenting alongside Stefano Pinciroli of LEGO Friends on the session ‘Music Agency Perspective: What Were The Critical Success Factors For Creating A Decoupled Music Model At LEGO Group?’ on the 12th June.

Carina has extensive experience in Marketing Procurement gained in international and multicultural environments such as Novartis, Syngenta and the UN. Since 2010 Carina has been responsible for the purchasing and sourcing strategies within the Baloise Group for all spend areas within Marketing & Sales and Communications, including Advertising, Communications, Branding, Digital, Media, Market Research, Event Management and Consultancy. She is assisting the marketing teams during their rapid shift towards digital marketing and customer centricity projects and is thereby also experiencing how the marketing procurement role is rapidly changing. Carina will be hosting the Roundtable ‘What Skill Sets Are Key To Develop The Marketing Procurement Leaders of Tomorrow?’ on the 14th June.

Igor is currently responsible for all Marketing & Sales sourcing activities in the UK and IRL, also leading global projects within Merck. Past roles include globally managing creative agency networks and projects in digital & media. Prior experience in L’Oréal, responsible for many marketing Procurement subcategories, together with sustainability initiatives and KPI reporting to EC. Marketing academic background and agency experience. Igor will be hosting the Roundtable ‘How Can You Identify And Drive Innovation Within A Restricted Advertising Environment?’ on the 12th June.

Rodney is a leading member of a team dedicated to uncovering human truths to help pioneering brands make their mark in the world. With expertise in semiotic, cultural, and psychoanalytic analysis, his work has offered transformative insights into a wide spectrum of practices: from idleness and masculinity, to air fresheners and habit change, to public health policy and design innovation. He has published widely in industry, academic, and popular press, including frequently in Brand Republic and the Huffington Post, and has taught university level courses at New York University, Georgetown, and Columbia University. Rodney will be delivering the presentation ‘What’s Going On In The World Of Millennials? And Who (And What) Are Gen Z?’ on the 14th June.

Jason has been in his current role at MDC since 2015, and was previously at Publicis. He will be hosting the Case Study Revolution session ‘Keep Your Friends Close, And Finance Closer: How To Learn To Speak The Same Language To Effectively Engage Them And Drive Mutually Beneficial Initiatives Forward’ on the 14th June.

Valerie has been in a procurement role at LVMH since 2011, and was previously at Chaumet. She will be joining the Panel Discussion ‘A Push For Simplification In The Current Complex Marketing Landscape: Where Are We Seeing Opportunities To Streamline?’ on the 12th June.

Galina is currently responsible for Materials, Facilities and Corporate Purchasing, as well as the Russia projects profit optimization. She has extensive experience in strategic procurement of raw materials, expertise in automotive components procurement, and a strong knowledge and achievements in profit improvement projects including strategy creation, policy making, process set up and control of execution. Galina will be presenting the case study ‘How To Transfer Successful Core Purchasing Practices To The Sales And Marketing Category’ on the 15th June.

Andras has been the Global Category Director of Marketing spend at Carlsberg since December 2015. He’s responsible for the optimisation of Carlsberg’s Marketing investment in the areas of Media, Agencies, Production, Sponsorships and Market Research. He joined from SABMiller where he was helping to set up the global marketing procurement function between 2009 and 2010 and where he worked later on as Global Category Manager for MarComms. Andras has a strong marketing background of more than 15 years as a marketeer in different local, regional and global roles at major multi-nationals such as Nestle, AB-Inbev, Unilever, SABMiller and also had some experience from the Advertising Agency world as an Account Director at DDB. Andras will be presenting the case study ‘Optimising ROI On Agencies: The Agency Management Process And Toolkit That We Developed For Both Marketers And Procurement At Carlsberg’ on the 12th June.

Simon has extensive experience of marketing transformation through integrated and effective marketing and communications. He has run Creative, Media, Digital & Digital Media, Branded Content, Econometric & Poster buying companies, having been CEO, EMEA for Saatchi & Saatchi, and Aegis Media, MD EMEA for OMD. He has also held senior positions at Leo Burnett, MindShare and ZenithOptimedia. Simon has enjoyed working towards transforming a number of World Class companies and brands such as Diageo, Carlsberg, Heineken, Adidas, Nike, Sony Electronics, Mobile, Music & Pictures, IBM, Apple, HSBC, Toyota, Kia, PSA, Bridgestone, Pepsi, Coca Cola, Sara Lee, Beiersdorf, Johnson & Johnson, GlaxoSmithKline, Unilever, P&G, T-Mobile, Vodafone and Emirates to name a few. Simon will be hosting the Workshop ‘Ensuring You Have Optimal Agency Contracts In Place For Current And Future Requirements: How To Structure The Agency Contract To Achieve The Transparency You Need’ on the 13th June.

Jillian founded APR to set new standards for advertising production consultancies to be more creatively driven than simply cost controllers. She sees APR’s role as a consigliere, a confidante, and a guide to partner with brands on their overall production strategies and planning. Her successes are in helping marketers to navigate the complex production eco-systems to optimize advertising production with stronger processes, greater efficiencies and innovative production approaches across all media, so that they have the confidence needed to navigate the myriad of channels and content in this new era. Jillian has helped define new standards and best practices within the production industry throughout her 20+ year career for industry associations like the ANA, WFA, ACA and ISBA. Today, APR is one of the nation’s fastest-growing advertising production consultancies with subject matter experts in all major production centers (Europe, North America, LATAM, and Asia-Pacific). Jillian continues to expand APR’s original services, providing clients with a growing choice of offerings that reflect the ever-changing media landscape.

Graham has overall responsibility for the quality of CASME’s RoundTable and Virtual RoundTable programme, with over 175 events delivered per year. He is also a leading facilitator and procurement analyst and develops benchmarking activities covering a broad range of procurement categories and practices. Prior to joining CASME he spent 25 years working in procurement for the music industry within an operational and marketing environment.

Jeremie heads the marketing and medical affairs agencies partnership globally. He has been at UCB since 2013 driving category strategies, leading the stakeholder relationship management program, seizing opportunities across categories, and delivering strong and sustainable results. Recently, he led the development of purchasing engagement models with innovation partners to facilitate successful implementation of breakthrough solutions at UCB.

Luke has 10 Years in the management consulting sector (EY & Capgemini), followed by 12 in the advertising production space (founding Zebra in 2005). He is as passionate about process and technology as he is about the craft of production and great creative, which in his words ‘makes it a great time to be in this space!’. Luke leads Zebra, but remains actively involved in content strategy and production transformation projects for major advertisers, supporting them in developing ways to maximise value through the production / localisation process, and connecting with customers through content.

Jo reports to the Group SCM Commercial & Services Director, and manages a team of eight category managers responsible for a global marketing spend of €1bn across media, creative agencies & production, digital, print, events & activations.

As Group Commercial Director, Anthony leads the Dentsu Aegis Network’s global commercial function. His remit includes managing the commercial interests of the groups portfolio of network brands and also its largest clients and prospects. Along with a 17 year career in the media industry that has spanned communication planning and global client management, B2B, digital performance and direct marketing, Anthony has also run his own businesses in the manufacturing, catering and retail sectors.

Simon is a highly effective brand marketer with over 30 years’ experience in marketing and design, with a special love of facilitating effective innovation. With a potent combination of strategic rigour and creative verve, Simon has expertise in brand strategy, innovation, design and packaging. Simon has worked on the client side as a strategic marketer, as well as recent stints managing brand design agencies, Holmes & Marchant and Lewis Moberly. He has also set up and run his own successful innovation consultancy. He joined Parker Williams in 2015 to lead its three creative studios in Chiswick, Yorkshire and Dublin, delivering strategic brand and packaging design for some of the biggest names in retail and FMCG. Parker Williams is part of Sun Branding Solutions, a multi-disciplined branding and packaging group, for which Gore sits on the board as Group Creative Managing Director.

Tony studied Maths & Physics at The University of Liverpool before assuming a selling/estimating role in the print industry. He joined Williams Lea in 1995, where his career grew rapidly from Account Manager to Business Development Director. In 2004, Tony joined HH Global (a mid-market UK brokerage at the time), where under his strategic sales and marketing management, HH grew significantly to become a global marketing services company working with some of the world’s biggest brands. In 2015, Tony joined market leader InnerWorkings, Inc., a $1B NASDAQ-listed marketing execution firm, to develop and expand their international business. Tony is well-versed in advising global brands on marketing execution, digital engagement and international marketing supply chains. Tony holds a Post-Graduate Diploma from the Chartered Institute of Marketing and a Masters in Strategic Marketing & Sales Management from the University of Portsmouth Business School, and is regular speaker at international conferences on marketing optimisation and supply chain related issues.

Traci is passionate about best practice and helping clients be the best that they can be, and is equally excited by innovation and exciting developments in the advertising industry. Her specialist areas of interest are PR, Design, Branding and Innovation, Healthcare and Research and Insight. Traci provides advice on best practice consultancy pitching; marketing procurement; agency relationship advice; agency evaluation guidance and all things production. Traci is on the ProcureCon Marketing 2018 Advisory Board

A former Campaign editor and editorial director, Dominic Mills writes the weekly 'Mills on Monday' column for Mediatel's Newsline. He regularly chairs conferences for Mediatel and other organisations, including ISBA and the IAB, hosts video shows, and is a consultant editor for the IPA and the Content Marketing Association. He advises agencies and various industry bodies, and occasionally works with content agencies on pitches. In previous lives (and before his beard went grey), he was once a financial journalist for Euromoney and then Reuters. He has also been a group editor for Redwood, and wrote a weekly column on advertising and media for the Daily Telegraph.

Johnny began his career at agencies including Ogilvy, CDP and TBWA before setting up Clemmow Hornby Inge in 2001, along with co-founders Simon Clemmow and Charles Inge. In 2013 Johnny launched The&Partnership, a new-model, WPP-backed, integrated agency network built for today’s complex industry landscape, spanning four continents and 1,500 people. Today, The&Partnership is the UK’s largest and Europe’s fastest-growing independent agency network. It attributes this rapid expansion to the success of its in-sourced ‘&Model’ agencies, with multi-disciplined, on-site teams working alongside clients’ marketing departments in new, nimble ways, to a single bottom line; delivering innovative work to fit new marketing agendas. Through championing The&Partnership’s visionary new agency model, Johnny has become a go-to industry commentator for the likes of the BBC and Sky News: commenting on issues ranging from ad fraud and brand safety to media transparency and political advertising – and most notably leading the industry in an advertiser exodus from YouTube last year. He has hosted numerous sell-out events at Cannes, is a regular voice on industry panels, and has chaired the Marketing Group of Great Britain.

Luca is a true European: an Italian, born in Paris, living in Brussels and fluent in four languages. With experience working across both the ad-agency and advertiser side of marketing and communications, he brings interests in breaking silos, emotional engagement, content bombs and Return on Marketing Investment to his role as General Manager of Brand & Marketing at Toyota Motor Europe. Working with 30 European national sales and marketing companies, Luca oversees all model launches, media strategies and campaign development at Toyota Motor Europe. His five-year career with the company has spanned highlights including more than 40 successful carline launches, full brand and model health measurement, the launch of Toyota’s new educational, 150-asset Hybrid platform, and the roll-out of The&Partnership’s new-model embedded agency network for Toyota across its European national marketing and sales companies. Most recently, he has also rolled out Toyota’s 360 Olympics strategy across 30 markets. Before joining Toyota, Luca has worked at agencies including Saatchi & Saatchi and Dentsu, and also has work experience working across the European Commisson, Eurocom Milan, Euro RSCG, Publicis and Bozell.

David became Chief Operating Officer in September 2015. He has a long history with News UK starting as a reporter at the age of 22 on The Scottish Sun in 1990, before rising through the ranks to become Editor of The Sun in June 2013. David has held a number of senior roles at Britain’s best-selling paper including Managing Editor where he helped to oversee the launch of the Sunday edition. Born and raised in Scotland, David began his national newspaper career on The Scottish Sun where he became Editor in 2006, taking circulation to a market-leading 400,000-plus. In 2010, David was made General Manager of News UK in Scotland and subsequently became Director of Operations for News UK.

David’s career started at Saatchi & Saatchi as a graduate trainee, progressing through the agency world as Managing Partner at WCRS and then MD of Lowe Howard-Spink in London. Moving to Atlanta he worked for the Coca-Cola Company as Global Director and VP of Advertising, before returning agency-side as President of BBDO Europe, and then as a main board director and CEO of Tempus Partners. Following WPP’s purchase of Tempus, David set up Team Vodafone for the group. In 2004 he joined Vodafone as Global Director of Brand and Marketing Communications, progressing to become Global Brand Director in 2005 and CEO of VIML (Vodafone Ireland Marketing LTD) in 2008 based in Dublin. Returning to London, David joined Barclays in 2012 as MD of Brand, Reputation and Citizenship. He is currently CMO of RBS, a position he took up in July 2015. David is also the President of the WFA, a council member of the MGGB, and a fellow of the Marketing Society.

Nicolas leads a dynamic and exciting team of procurement professionals across 3 hubs to define and implement global procurement strategy for Advertising Content Production, for both Offline and Online Content. He drives campaign regionalization & decoupling initiatives together with Marketing / Communications across Nestlé globally.

Ziad is in charge of Brand and Business Services (Indirect Purchases) - FMOT and Advertising Content. He leads a diverse team of 5 global senior purchasing managers and >10 dotted line reports in charge of: - Global brand building services (Strategic/Creative Advertising agencies, Digital, etc.); Global X-BU translation/transcreation services; E-IMEA X-BU Content Adaptation and Delivery services (Markets / Retailer centric); E-IMEA FMOT and Shopper marketing agencies; IT software for the Indirect categories, especially performance Marketing. Ziad also leads a global Digitization project for all Brand building assets, at CMO/CTO level.

Simon is the founder and CEO of international marketing technology and services company, ITG. Since establishing ITG in 2009 with the ambition to build a market leading sector disruptor, he has grown ITG to a £100 million+ global business, employing more than 600 people. ITG is a trusted technology partner and services provider to some of the world’s leading brands and retailers including Heineken, M&S, Puma, Sainsbury’s, IWG (Regus) and Renault. Simon strongly believes that the two main pillars to business success are uncompromising customer service and continuous, rapid innovation across all areas of technology and service delivery. The business has recently rebranded, as part of its global expansion, with a new refreshed identity, under the strapline ‘Intelligent marketing made simple’. Prior to forming ITG, Simon Ward was co-founder and CEO of SP Group and commercial CEO of St Ives Group. He was honoured with the title EY Midlands Entrepreneur of the Year in 2015, BPBA Entrepreneur of the Year in 2016, and was named Birmingham Businessman of the Year in 2017.

Beth is the founder and joint owner of agency Umbrella, which has clients such as Unilever, Diageo, Pepsico and Pladis to name a few. Beth started her career in the US and moved to the UK over 20+ years ago to do an MBA in Edinburgh. She worked for several WPP agencies within senior roles before launching Umbrella in 2005. Beth is a specialist in BTL and Shopper Marketing. She works closely with clients to ensure global and local strategy is fed through to how the consumer engages with a brand in a retail environment. Umbrella forecasts consumer and customer response rates which can help a brand to better understand their ROI model at campaign development stage. Umbrella’s goal is to deliver strategic campaigns that can be measured, tracked and grow their clients’ customer base and revenue.

Cristina has over 10 years’ experience in global organisations such as GSK, O2 and Dow Chemical and currently leads all sourcing activities as a Senior Manager for UK & Ireland Marketing and Business Services at Unilever, she is also responsible for a dynamic team of procurement professionals across the UK. She has extensive knowledge in strategic sourcing for Marketing Services and has achieved strong project results in PR, Digital, Advertising and Creative Services. She is also leading eSourcing workstream for Unilever across Europe.

James co-founded adam&eve in 2008. Merging with DDB in 2012 to become adam&eveDDB, it has gone on to become one of the UK’s most successful agencies. Most notable for its multi award-winning John Lewis and Foster’s campaigns, high profile work also includes H&M, Google, Marmite, Volkswagen, Waitrose and Harvey Nichols. adam&eveDDB has been named Campaign Agency of the Year 2010, 2014, 2015 & 2016, the Top UK Agency at Cannes for the last 3 years, AdAge International Agency of Year 2015 & 2017, The Most Awarded Agency in the History of the Gunn Report, IPA’s Effectiveness Agency of the Year 2016 & consecutive Grand Prix title holder 2012, 2014 & 2016 and has won 7 Cannes Grands Prix in 4 years. James began his career in the post room at Saatchi & Saatchi, joined Ogilvy & Mather as a Graduate Trainee and then Rainey Kelly as its twelfth member, becoming CEO and overseeing its merger with Y&R. James is Chairman of the Advertising Association.

Tigran heads end to end indirect procurement for all of EMEA with total spend of $400MM, servicing regional and global leadership (GMs, segment leads, country managers, other functional leadership). He is responsible for strategic category management of Marketing, Supply Chain and Professional Services, as well as involved in e-procurement, spend data and other systems enhancement.

Catherine joined Linney in 2017 as Executive Board Director with responsibility for Linney’s managed services division. This followed a successful 7-year spell as CEO of print management provider, Banner Managed Communication. Prior to this, Catherine was Client Services Director for over ten years at The Print Factory. Catherine brings a wealth of experience in outsourcing and marketing communications. She has worked across a wide range of sectors, spanning retail, hospitality and leisure, financial services and more. With wide-ranging experience in sales and marketing, client services and marketing services outsourcing, including offshoring, she brings an informed perspective to marketing procurement. In her current role at Linney, Catherine is responsible for new business strategy, marketing technology and client services, including the development of strategic relationships with senior client stakeholders. She will be jointly presenting the case study session on: Creating an Effective Integrated Marketing Agency Ecosystem: How to Move Away From Silos and Connect the Dots with Agencies to Ensure Accountability.

Tracy has worked in Marketing Procurement for 20 years. She has covered categories including media, advertising, sponsorship, market research, celebrity talent and influencers while at Mars, Diageo, Hershey, and now Mondelez. She was a co-chair of the 2016 ANA Advertising Financial Management Conference in the US.

Bex joined ISBA in 2014 and works as part of the Consultancy and Best Practice Team as a Consultancy Manager where she is responsible for advising ISBA members on issues including appointing new agencies, pitch support, agency evaluation, benchmarking and any other consultancy and best practice queries ISBA members may have. Prior to moving to ISBA Bex worked in marketing consultancy.

Originally an engineer, David was bitten by the Marketing Procurement bug after changing roles at Diageo in 2004. David's role at Lantmännen covers 5 business units and 22 countries, where focus is on media and POS strategies. David has written several Marketing Procurement blog articles and organises a Marketing Procurement forum for the Stockholm area.

Stephan is Vice President at the Arvato SCM Solutions and responsible for Business Development, Sales and Solution & Design. With his team, he is driving the digital transformation of Arvato's marketing execution services. Stephan joined Arvato in 2003 and has been responsible for various international growth projects, managing key clients, and developing strategy clusters within the company.

Christian started his career with Lufthansa German Airlines, working in Frankfurt and Shanghai on Marketing and Strategy topics. Christian has been working for Deutsche Post DHL Group since 2007. As an Associate Partner in the Inhouse Consulting division he was responsible for a multitude of projects - with a special focus on (again) Marketing and Shared Services/Outsourcing. In 2015 he joined Deutsche Post DHL Procurement. As a Vice President he is globally responsible for strategic sourcing of Marketing, Travel and Consulting.

Damian has worked across all categories of Marketing & Sales Procurement at Mondelez, leading the EU strategic sourcing team before his current global role. He has had a particular focus on Brand Activation, Design and Trade Marketing. Previously he has held roles in Marketing, Supply Chain and Packaging R&D. Damian will be taking part in the Panel Discussion ‘A Push For Simplification In The Current Complex Marketing Landscape: Where Are We Seeing Opportunities To Streamline?’ on the 12th June.

Nick has a range of experience across Operations and Commercial Indirect (local and global) Procurement within the pharmaceutical industry. He is now a Global Category Manager in AstraZeneca’s Global Indirect Commercial Procurement team with responsibility for Public Relations and Global Production. Nick is the procurement lead as part of the exciting journey to expand Global Production Services within AstraZeneca across 55 of their global markets.

Carl has vast industry experience across global brands, leadership in production, content and broadcast, with extensive international relationships and networks. His remit is to facilitate global brands in identifying how technology solutions can provide huge efficiencies around the new challenges, within the complex world of content, digital & production-based processes and delivery to media. Carl is a seasoned professional with over 37 years of Agency networks, working at DDB, AMV•BBDO across many global brands. Before joining Adstream, Carl was one of the founders of Craft Worldwide, IPG’s global production agency, operating in over 20 markets as Global Operations Director of Broadcast & Content. He has a strong track record of creating efficient, cost effective, commercially-driven solutions, driving innovation globally with the operational that are needed to deliver value to clients. Carl is hosting a panel discussion with senior procurement leads from: P&G, Nestlé, Adidas and Warner Brothers on ‘The Digital Transformation’.

Andy joined Adstream 10 years ago as MD of the London office. He doubled the size of the UK business in 3 years and then become MD of the European business, leading the expansion into Italy, Germany and Western Europe.  

More recently, as Head of Global Accounts, Andy has been responsible for driving the Global relationships, building strategic partnerships with the growing number of Global Brand and Agency clients (including P&G, Publicis Group and IPG).

Andy’s career started with 5 years Brand Marketing at Procter and Gamble.  He then moved to the Agency side, joining Abbot Mead Vickers, where he stayed for almost 20 years; running many of their International clients, leading Client Services and managing the transition to a Global Network following the acquisition by BBDO.

Mike has over 18 years’ experience in Promotional Materials working with a wide range of large multinationals, implementing global Promotional Material programs in close partnership with the client Global Category Manager/Procurement Marketing Manager. He has an extensive global ethical sourcing experience working with factories globally, especially in China. He is responsible for the strategic development of Prominate, major new client opportunities, and global client strategy. Mike will be hosting the Roundtable ‘Why go global? The benefits and challenges of implementing a global promotional material solution’ on the 12th June.

With her final year dissertation at University of Manchester being on ‘Women in Advertising’, it was perhaps inevitable that Pippa would end up in the communications industry. She joined creative agency DMB&B as soon as she graduated and has since loved every minute of the challenge, pace and variety it brings. She spent 8 years at Initiative Media, part of Interpublic Group followed by 11 years at independent media agency BLM, one of the senior leadership team who eventually sold the business to Havas. After five years at Publicis Groupe as Chief Executive of Starcom, in May 2018 Pippa became CEO of Amplifi UK, the investment platform of Dentsu Aegis Network. As well as her business career, Pippa is very active within the industry – currently she is a trustee of NABS and Vice President of WACL, taking over as President in July this year. 

Lisandro is a Marketing/Commercial/Procurement professional with more than 15 years’ experience in FMCGs (SABMiller, Pernod Ricard, AB-Inbev and Adidas) with leadership roles in Marketing, Trade Marketing, Sales, Distribution, and Procurement. Degree in Marketing and two MBAs in Finance and Project Management. His current role at ADIDAS is Global Category Director - Production & Agencies

Richard trained and qualified as a solicitor at the city law firm, Lovell White Durrant (now Hogan Lovells), where he worked in the firm’s IP/IT and media department. Since leaving Lovells in 2000 to pursue an in-house career, Richard has worked at various media organisations, including Granada Television as Head of Legal & Business Affairs for its Enterprises division and at The Telegraph Media Group as Group Legal Director. Richard joined the IPA in August 2010 and in addition to his role as Director of Legal & Public Affairs he also sits on the Committees of Advertising Practice which write the advertising self-regulatory codes, is a member of Clearcast’s Copy Committee and is a director of MediaSmart, a children’s media literacy programme. Richard was chair of the Communications Agencies Lawyers Forum (CALF) for three years and is the editor of, and a contributing author to, Ad Law, the IPA’s ‘must have’ book on advertising compliance. 

Matt has over 20 years media experience working across many of the UK’s largest media owner and media agencies. Prior to working at Ebiquity he held positions as Head of Media and Data Partnerships at Amnet (DenstuAegis’ Trading Desk), Head of Digital Investments at Amplifi (the trading arm of Dentsu Aegis), Strategic Partnerships Manager at the BBC Worldwide, and Head of Finance Ecommerce department at AOL. 

Elliot is a Client Services Director at FirmDecisions for whom he has worked since 2008, and in that time has managed in excess of 200 audits in over 30 countries for a majority of the world’s top 20 largest advertisers. Prior to joining FirmDecisions Elliot had over 10 years’ experience of working in  senior finance positions at a variety of London Marketing Services agencies across different agency disciplines, including media, creative, and BTL. Elliot is qualified Management Accountant and a member of the Chartered Institute of Management Accountants (CIMA).

Jane is the Group Marketing & Digital Procurement Director at Sky, she was formerly Strategic Procurement Director for Western Europe at The Coca-Cola Company where she has held a number of positions in Procurement since starting in 2006. Today she is leading a dynamic and inspired team responsible for all Indirect spend, working as a strategic partner to the marketing team delivering efficient and effective, sustainable commercial agency relationships. Prior to this Jane was with British Airways where she held a global role in Marketing procurement developing and implementing sourcing strategies for creative and media services whilst leading a team working across the other marketing disciplines.

Jane’s experience has led her recognise the importance of working with the right partners to deliver the greatest return of investment for the brand in terms of equity, quality, and bottom line. As important though is the need to challenge ‘value’ and what it represents to the business, to deliver a form of continuous improvement – leading change whilst delivering procurement led business solutions.