Conference Day Two – Wednesday 12th June 2019
Wednesday, June 12th, 2019
• How (and why) did we make the business case to change our agency and partnership set up – what were the industry and company drivers?
• How media analytics and media modelling are key to make this transformation – what tools and methodologies are we using?
• How we manage the new set up and analyse the procurement benefit
• What is the motivation for different agency partners and business functions to collaborate with each other, and work with the KPIs of Deutsche Telekom?