Procurecon Marketing EU 2019

11 - 13 June, 2019

Twickenham Stadium, London

Contact Us: 44 (0) 207 368 9465

Tamas Szabo

Global Category Manager Marketing/E-Business & Marketing Technology
Deutsche Telekom

Conference Day Two – Wednesday 12th June 2019

Wednesday, June 12th, 2019

2:50 PM Case Study: Critical success factors for setting up a new digital blueprint and agency partnership that delivers optimum procurement performance

• How (and why) did we make the business case to change our agency and partnership set up – what were the industry and company drivers?
• How media analytics and media modelling are key to make this transformation – what tools and methodologies are we using?
• How we manage the new set up and analyse the procurement benefit 
• What is the motivation for different agency partners and business functions to collaborate with each other, and work with the KPIs of Deutsche Telekom? 

Check out the incredible speaker line-up to see who will be joining Tamas.

Download The Latest Agenda