Malcolm has been at Diageo for over 10 years and is currently based in
the Global Consumer Planning team in London where he is responsible for
evolving Diageo’s approach to brand building, its key frameworks and tools. A
key part of his role involves the development and implementation of marketing
capability programmes for Diageo’s 1200+ marketers. Most recently he has been
involved in the development and roll out of Diageo’s Progressive Gender
Portrayal framework. His previous roles in Diageo include the Baileys Global
Brand team, Europe Innovation and the African Regional team. Prior to Diageo
Malcolm had experience working in client side roles in the hot beverage and
financial services categories as well as in a brand consultancy.
Check out the incredible speaker line-up to see who will be joining Malcolm.
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