Conference Day One – Tuesday 11th June 2019
A more rigorous, creative and interactive approach to tackling the critical challenges you all face today. Collaborate with 11 of your peers and determine a new 3-step action plan to take back to the office and test.
•What is the approach to scoping and category hierarchy?
•How to define the involvement of peers and stakeholders and their management throughout the process
•How do you ensure buy-in and support from a highly diverse senior management (both marketing and procurement) across the entire organisation?
•How can a rigorous yet flexible implementation methodology look like which is sustainable, yet addresses the needs of everyone?
•Definition of value contribution and its measurement
•What are the learnings of this process in a disrupted marketing communications landscape?