Xenia leads a multi-disciplinary team of experts for Duracell world wide (excluding North America) - Media, Digital/E-commerce, In-store/FMOT/Trial - to design and to set up for excellence all Duracell brand and main customer communications.  She is responsible for creating the vision, the disciplined operating processes and the development of capabilities for in-markets consumer managers, agency partners and direct reports, and sets up agency operations and capacity and helps the management and training of talent.  Xenia is also a thought leader to external marketing/communication/media associations and industry, and is a key coordinator and communicator for tool-boxes implementation with in-market GMs. She will be contributing her expertise to the Panel ‘Standing out from the crowd – as a smaller brand or advertiser, how can you determine whether to go with a boutique or global partner and position yourself to get the best service?’ on the 11th June.