Procurecon Marketing EU 2019

11 - 13 June, 2019

Twickenham Stadium, London

Contact Us: 44 (0) 207 368 9465

Phil Smith


Director General
ISBA


9:55 AM All Star Panel with Interactive Polling: Moving beyond transparency towards trust - aligning interests of agencies and advertisers

During this interactive panel discussion with perspectives from industry thought leaders, associations and brands, learn how agencies and advertisers are seeking to move beyond the tired "transparency" debate towards practical steps that ensure alignment of interest between agencies and advertisers.

9:40 AM Keynote: Responsible advertising and the importance of accountability – how can we work together to bring about positive change and ensure industry ethics catch up with the technology of modern advertising?

•How we are supporting the Conscious Advertising Network (CAN) initiative and actively encouraging the advertising industry to adopt a leadership position on 6 key issues such as Stop Funding Hate and Fake News
•How can you embed Conscious Advertising Network (CAN) criteria in company internal policies, creative guidelines and agency briefs?
•The evidence is there: how brands that make people’s lives better outperform those that don’t
•How together we can tackle the faults in the existing system together and improve the value exchange between people, content, advertising and data    



Check out the incredible speaker line-up to see who will be joining Phil.

Download The Latest Agenda