Phil Smith

Director General ISBA

ISBA is the only body focused solely on the interests of advertisers in the UK.  It represents the UK’s leading advertisers, which spend in excess of £10bn each year on marketing communications. ISBA protects its members’ freedom to advertise responsibly and maximise their effectiveness in deploying their marketing spend.  Phil will be contributing his expertise to the session ‘Moving beyond transparency towards trust - aligning interests of agencies and advertisers’ on the 11th June, and delivering the keynote ‘Responsible advertising and the importance of accountability – how can we work together to bring about positive change and ensure industry ethics catch up with the technology of modern advertising?’ on the 13th June.