Procurecon Marketing EU 2019

11 - 13 June, 2019

Twickenham Stadium, London

Contact Us: 44 (0) 207 368 9465

Tom Corbett


Group Head of Sponsorship & Media
Barclays

Conference Day Two – Wednesday 12th June 2019

Wednesday, June 12th, 2019


9:35 AM Keynote: How to redefine the advertiser-agency partnership to ensure contracts deliver fair payment terms with increased transparency?

• How we are shifting the contract model from costs and fees to understanding the value an agency can give you, and building a remuneration approach reflecting that step change
• What are the main principles and tenants we have in place to guide this partnership model?
•How the use of an implementation audit within the first six months sets the new model up for success

3:40 PM Taking the advertiser-agency contract to a whole new level of transparency

• How the implementation audit is turning compliance auditing on its head, increasing transparency and improving client-agency relationships
• What environment do you need to create to leverage successfully the latest contracts and types of audit that these facilitate? How can clients and agencies work more closely together to improve understanding and use of these progressive models?
• Case study of Barclays and how it has taken its global media agency relationship to a whole new level of transparency.


Check out the incredible speaker line-up to see who will be joining Tom.

Download The Latest Agenda