Anthony Groves

Anthony Groves

Chief Commercial Officer dentsu
With 25 years advertising and marketing communications experience across B2B and B2C, Anthony has a proven executive track record for delivering to the growth agendas of some of the world’s largest companies; His passion, knowledge and experience in the commercial field are defining characteristics that are valued by many of the global marketing and procurement professionals that he works with. One key competency is developing cutting edge, innovative and integrated commercial delivery models to ensure achievement of the goals and outcomes of all stakeholders – which means brands, our people, our partners, our environment and society; Anthony is based in the UK, where he lives in Hampshire with his wife and three children, counting ultra and marathon running, windsurfing, snowboarding and surfing as his main interests.

Day 1 | 3rd June

10:00 AM KEYNOTE PANEL DISCUSSION: Beyond the FTE: How AI and Agentic systems are reshaping media agency services and their commercial models

  • Explore how AI-enabled workflows and agentic systems are challenging traditional FTE-based pricing models and reshaping how marketing services are delivered
  • Learn how brands and agencies can design hybrid commercial models that balance human expertise, automation and outcome-based value
  • Discover practical ways to maintain transparency, governance and trust when measuring value in an AI-augmented delivery environment 

Check out the incredible speaker line-up to see who will be joining Anthony.

Download The Latest Agenda