Anthony Groves

Anthony Groves

Chief Commercial Officer dentsu

Day 1 | 3rd June

9:50 AM KEYNOTE PANEL DISCUSSION: Beyond the FTE: How should commercial models evolve as AI and agentic systems reshape agency delivery?

    • Explore how AI-enabled workflows and agentic systems are challenging traditional FTE-based pricing models and reshaping how marketing services are delivered
    • Learn how brands and agencies can design hybrid commercial models that balance human expertise, automation and outcome-based value
    • Discover practical ways to maintain transparency, governance and trust when measuring value in an AI-augmented delivery environment


    Day 2 | 4th June

    10:10 AM PRIVATE BREAKFAST BRIEFING: How can you operationalise new commercial models for agency partnerships as AI and automation reshape how marketing services are delivered?


    Check out the incredible speaker line-up to see who will be joining Anthony.

    Download The Latest Agenda