Procurecon Marketing EU 2019

11 - 13 June, 2019

Twickenham Stadium, London

Contact Us: 44 (0) 207 368 9465

Matt Parker


Senior Manager Global Sourcing, Insights & Analytics
Mondelez


2:55 PM Panel Revolution: How can you reinvent your market research spend to align with new industry drivers and business models?

•How are market research methodologies, surveys and tools fundamentally changing, and what new innovations and industry disruptors are entering this space?
•Will there be industry consolidation in market research providers, and how are they adapting to survive? 
•Do we need to rebrand the category name to reflect industry changes – is the accepted term now Consumer & Market Intelligence of Insights?
•Taking control: What can advertisers now take in house in the market research space and increasingly do themselves?



Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda