Mark started his career with Tag worldwide, as their first ever brand facing director, helping build Tag into the touch stone for direct production relationships with brand owners, bypassing their agency relationships, effectively creating the decoupled market in the early 2000s. This was followed by his first stint at Omnicom, building The Hub+, BBDO’s answer to Tag, cementing their then relationship with P&G and Mercedes. He was one of the 3 founding partners of Hogarth Worldwide, again creating a new paradigm, coupling Transcreation with technology with content creation, for brands like Pfizer and Unilever. After selling to WPP, and completing an MBA, Mark re-joined Omnicom to help transform TBWA’s E-Graphics to become Omnicom’s production business eg+, working on Nissan and Apple as well as having responsibility for Omnicom’s healthcare practice. Mark is best described as a serial offender in this space, having spent the last 20 years working in the production and content space. Now with CreativeDrive he gets the opportunity not just to work with a truly awe inspiring group of people, but deliver to clients a true challenge to the status quo, a new agency model that feeds the insatiable appetite of the consumer for relevant, high quality content. He will be delivering the presentation ‘Content production agency - procuring a new agency model - at scale. Working collaboratively to build a production focussed marketing content creation service’ on the 11th June.
Check out the incredible speaker line-up to see who will be joining Mark.
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