ProcureCon Marketing EU 2024

04 - 05 June, 2024

Queen Elizabeth II Conference Centre, London, United Kingdom

Erica Biffi

Head of Purchasing Marketing and Indirect Services Pirelli

Erica is in charge of procurement indirect services and marketing, media communication, digital services. She has been at Pirelli since 2013 in different roles, from supply chain, to industry efficiency, to quality, OEMS, procurement directs and now the current role. She is involved in developing purchasing strategies, leading a stakeholder relationship management program, exploiting leverage opportunities across categories and delivering strong and sustainable savings. Erica will be hosting the Roundtable ‘Adding Value In Marketing Procurement - How To Leverage Proven Techniques To Change The Message Once And For All In Your Organisation’ on the 14th June.

Check out the incredible speaker line-up to see who will be joining Erica.

Download The Latest Agenda