Ziad is in charge of Brand and Business Services (Indirect Purchases) - FMOT and Advertising Content. He leads a diverse team of 5 global senior purchasing managers and >10 dotted line reports in charge of: - Global brand building services (Strategic/Creative Advertising agencies, Digital, etc.); Global X-BU translation/transcreation services; E-IMEA X-BU Content Adaptation and Delivery services (Markets / Retailer centric); E-IMEA FMOT and Shopper marketing agencies; IT software for the Indirect categories, especially performance Marketing. Ziad also leads a global Digitization project for all Brand building assets, at CMO/CTO level.