Federico is the head of purchasing for the Group Lavazza, including Italian operations and foreign subsidiaries, dealing with capital equipment investments, production goods and services, G&A expenses, appliances development and production, marketing and communication goods and services. He leads a team in HQ of around 30 people organized by purchasing categories and working according to yearly budgets referred to economics and suppliers’ performances. In his career, he has collaborated with some of the first OEM in the automotive sector, initially as responsible for manufacturing, quality and product development, and later as Purchasing Director. In the same role, he spent several years in a papermaking market leader company as Southern Europe Purchasing Director. Since September 2012, is CPO at Lavazza where he manages the purchases of all goods and services except raw coffee. Federico will be delivering the presentation ‘The CPO Perspective: How We At Board Level Influenced The Business To View Marketing Procurement As A True Value Add Proposition And Not Just A Cost Saving Enterprise’ on the 14th June.