Beth is the founder and joint owner of agency Umbrella, which has clients such as Unilever, Diageo, Pepsico and Pladis to name a few. Beth started her career in the US and moved to the UK over 20+ years ago to do an MBA in Edinburgh. She worked for several WPP agencies within senior roles before launching Umbrella in 2005. Beth is a specialist in BTL and Shopper Marketing. She works closely with clients to ensure global and local strategy is fed through to how the consumer engages with a brand in a retail environment. Umbrella forecasts consumer and customer response rates which can help a brand to better understand their ROI model at campaign development stage. Umbrella’s goal is to deliver strategic campaigns that can be measured, tracked and grow their clients’ customer base and revenue.