Luca is a true European: an Italian, born in Paris, living in Brussels and fluent in four languages. With experience working across both the ad-agency and advertiser side of marketing and communications, he brings interests in breaking silos, emotional engagement, content bombs and Return on Marketing Investment to his role as General Manager of Brand & Marketing at Toyota Motor Europe. Working with 30 European national sales and marketing companies, Luca oversees all model launches, media strategies and campaign development at Toyota Motor Europe. His five-year career with the company has spanned highlights including more than 40 successful carline launches, full brand and model health measurement, the launch of Toyota’s new educational, 150-asset Hybrid platform, and the roll-out of The&Partnership’s new-model embedded agency network for Toyota across its European national marketing and sales companies. Most recently, he has also rolled out Toyota’s 360 Olympics strategy across 30 markets. Before joining Toyota, Luca has worked at agencies including Saatchi & Saatchi and Dentsu, and also has work experience working across the European Commisson, Eurocom Milan, Euro RSCG, Publicis and Bozell.