Carina Svensson

ROUNDTABLE 1: What is procurement’s role in boosting diversity, creating opportunity for diverse-owned suppliers and agencies as well as collaborating on industry approaches to supplier and agency diversity tracking and certification?

Stella Gardner, Marketing Category and Sourcing Lead, Procurement, Barclays  

ROUNDTABLE 2: From social buzz to sales boost: What are the best approaches to partner with social media and influencer agencies?

Jefferson Lucas, Senior Sourcing Manager Marketing, Zalando

ROUNDTABLE 3: Hybrid remuneration models: Exploring the opportunities and navigating the pitfalls

Brioney Moore, Global Category Lead – Marketing Agencies, Reckitt

ROUNDTABLE 4: How can you improve the collaboration with your in-house agencies to drive enhanced business impact?

Sabs Godden, Global Creative Director, Vodafone

ROUNDTABLE 5: Mastering the art of the Agency Pitch: What are the top-tier strategies for crafting and executing a winning process?

Ben Ineson, Category Manager – Marketing, HSBC

ROUNDTABLE 6: What are the best approaches to incentivize suppliers to drive performance and quality?

Chloe Gallagher, Marketing Buying Manager, Asda

ROUNDTABLE 7: The future of media agencies: Is your current agency model fit for purpose?

Laura Oualli, Global Director – Media Procurement, Adidas

ROUNDTABLE 9: How can marketing procurement help align their functions with the company’s sustainability goals?

Isis Iglesias, Sustainable Procurement Lead, Sony

ROUNTABLE 10: What are the best remuneration agency models to meet the set-up of the market of influencers?

Carina Svensson, Strategic Purchasing Manager – Marketing & Professional Services, Baloise Group

ROUNDTABLE 11: What are the success KPIs in each category and how can we define “value” in an objective way to use in value-based compensation approaches that leads agencies to deliver an optimal ROI?

Viktoriia Schenker, Procurement & Sustainability Category Manager – Marketing EUR, ABInBev

ROUNDTABLE 12: How can you assess the best agency compensation model that works for your business optimal standards whilst enhancing ROI?

Johanna Ilmén, Head of Sourcing, Marketing and HR, SOK

ROUNDTABLE 13: How a data-driven procurement strategy can improve visibility, identify risks whilst enabling strategic decision-making

 ROUNDTABLE 14: How can we define “value” in an objective way to use in value-based compensation approaches that leads agencies to deliver an optimal ROI?

Paula O’Reilly, Global Category Senior leader, Marketing Procurement, BP

ROUNDTABLE 15: Gaming is growing in popularity to engage audiences: What's your approach to navigate this media channel?

Simon Tilden, Category Manager Marketing & Coms, RSPCA