ProcureCon Marketing EU 2024
04 - 05 June, 2024
Queen Elizabeth II Conference Centre, London, United Kingdom
CONFERENCE DAY ONE – TUESDAY 4TH JUNE 2024
Registration
7:45 am - 8:40 am
Registration & Welcome Coffee
8:40 am - 8:50 am
Welcome Remarks – Flora Pleguezuelos, Content Director, WBR
8:50 am - 9:00 am
Chairperson’s Opening Address
Richard Beaumont -
Founder,
Eruditic
STRATEGIC PROCUREMENT INNOVATION
9:00 am - 9:20 am
OPENING KEYNOTE: Supplier collaboration in a new world of innovation: How to innovate your procurement strategy and collaborate with suppliers to efficiently source marketing services in the backdrop of innovations, consumer behaviour changes that drive change?
RESERVED. SPEAKER TBC
9:20 am - 9:40 am
FIRESIDE CHAT: Agile marketing investments: How can you invest in the right strategic marketing capabilities to get the best ROI and keep growing in a highly competitive market whilst allowing for quick responsiveness as and when the market shifts?
Laura Bozzano -
Global Director, Marketing, R&I and Business Services Procurement,
Danone
Tina Fegent -
Director,
Tina Fegent Procurement Consultancy
MARKETING PROCUREMENT AS DRIVERS OF INNOVATION
9:40 am - 10:00 am
CASE STUDY: How procurement marketing builds innovation into marketing strategies and campaigns by leveraging emerging technologies and market insights
Hannah Whittall -
Global Sourcing Director, Marketing Services,
l’Oréal
MEETING THE DIGITAL DEMAND
10:00 am - 10:20 am
INTERVIEW: Developing an integrated global category management strategy: How can you better support your marketing team’s digital transformation initiatives to better meet customers’ increasing digital expectations?
James Taylor -
Global Procurement Director, Media, Digital and Consumer Planning,
Diageo
Alice Tomlinson -
Global Marketing Sourcing Manager,
WFA
10:20 am - 11:00 am
Coffee Break
UNLEASHING THE POWER OF AI
11:00 am - 11:40 am
KEYNOTE PANEL: The great recoupling: How can you adapt your marketing agency service model to best use AI and respond to rapidly changing consumer behaviour that achieves a sustainable, profitable growth?
Anthony Groves -
Chief Commercial Officer,
Dentsu
Annick Bennett -
Global Category Manager Marketing, Creative Services & Production,
Vodafone
Sam Taylor -
Head of Performance Marketing and CRM,
Direct Line Group
11:40 am - 12:00 pm
CLIENT CASE STUDY: The AI adoption: How to collaborate with your vendors to successfully implement AI innovation across your organisation and achieve improved high-quality, relevant content
Marina Petrova -
Co-Founder & CEO,
Intentful
12:00 pm - 12:20 pm
CLIENT CASE STUDY: Scalable media innovation: How to use the latest AI capabilities to create superior content that innovates your scalable precision-targeted media strategies and unlocks ROI
Andrea Brown -
Global Head of PX Perform,
Publicis Production
RETAIL REVOLUTION
12:00 pm - 12:40 pm
FIRESIDE CHAT: Retail POS-sibilities: How 3 global brands harnessed tech to automate their content and improve campaign performance to convert browsers into buyers
James Townsend -
Global Chief Growth Officer,
Indicia Worldwide
PROFIT & PURPOSE: ELEVATE YOUR BUSINESS GAME
12:40 pm - 1:10 pm
CLIENT CASE STUDY: Inclusive sourcing for success: How to refine your sourcing approach that champions diversity, accessibility, and sustainability initiatives to deliver greater ROI
Oliver Forder -
Strategic Director,
Extreme Reach
This workshop explores top-tier strategies and valuable insights to efficiently enhance the selection and management of both global and local business partners. Covering topics ranging from post-cookie marketing to the emergence of retail media, integration of data, AdTech, and MarTech throughout the creative-production-media spectrum to improve efficiency and effectiveness in advertising supply chains.
Stream A - DATA
2:20 pm - 2:40 pm FIRESIDE CHAT: Personalization’s path forward: How can you implement AI and data analytics in your marketing procurement strategy to convey personalization at scale?Chair: Richard Beaumont, Founder, Eruditic
Stream A - DATA
2:40 pm - 3:00 pm FIRESIDE CHAT: Data-driven marketing innovation: How can you use data analytics to help you identify opportunities, categories, identify procurement potential and drive innovation in marketing? Deaneesha Govender - Global Strategic Sourcing Category Manager - Sales and Marketing, Intel Corporation
Deaneesha Govender
Global Strategic Sourcing Category Manager - Sales and MarketingIntel Corporation
Chair: Richard Beaumont, Founder, Eruditic
Stream A - DATA
3:00 pm - 3:40 pm FIRESIDE CHAT: TBCReserved for Ebiquity
Chair: Richard Beaumont, Founder, Eruditic
Stream B - MARTECH / TRUST / SAVINGS
2:20 pm - 2:40 pm FIRESIDE CHAT: How can we understand and define baseline MarTech costs beyond initial implementation that helps us drive operational ROI? Andrew Addison - Founder & CEO, Purple Square
Chair: Tina Fegent, Director, Tina Fegent LTD.
Stream B - MARTECH / TRUST / SAVINGS
2:40 pm - 3:00 pm FIRESIDE CHAT: How can the industry work together to co-create generative AI guidance and contract terms to support transparency and controls in advertiser/agency relationships? Sabs Godden - Global Creative Director, Vodafone Keith Gentry - Associate Director Procurement: Advertising and Media, AstraZeneca Hannah Whittall - Global Sourcing Director, Marketing Services, l’Oréal Nick Louisson - Director of Agency Services, Incorporated Society of British Advertisers (ISBA)
Nick Louisson
Director of Agency ServicesIncorporated Society of British Advertisers (ISBA)
Chair: Tina Fegent, Director, Tina Fegent LTD.
Stream B - MARTECH / TRUST / SAVINGS
3:00 pm - 3:40 pm FIRESIDE CHAT: How can you evolve your marketing procurement strategies to shift from merely driving cost savings to actively unlocking cumulative gains with your business and suppliers? Tom Stear - Senior Global Category Leader - Global Media, Kimberly-Clark Jamie Yeatman - Category Manager Brand & Communications, Shell
Chair: Tina Fegent, Director, Tina Fegent LTD.
Stream C - Workshops
2:20 pm - 3:00 pm WORKSHOP: Data-Driven dynamics: How can we best leverage data-informed interventions to strengthen agency relationships within marketing procurement? Ed McFadden - Chief Growth Officer, DecidewareThis workshop led by Ed McFadden, Chief Growth Officer at Decideware, dives into the transformative role of data in marketing procurement as a risk management asset in supporting your agency relationships. Spotlighting effective use of analytics, it offers a fresh perspective on identifying early signs of potential issues, fostering a culture of continuous improvement and collaboration between brands and their agencies. The focus is on practical, data-informed interventions that ensure agency relationships are not just maintained but thrive, reducing the need for reviews and the strain they place on all involved.
Stream D - Workshops
2:20 pm - 3:00 pm WORKSHOP: Moving on from traditional compliance auditing: A new approach beyond the brief? Stephen Broderick - Managing Director, Media Marketing Compliance (MMC) Nick Manning - Non-Executive Chairman, Media Marketing Compliance (MMC) Jane Dormer - Client Services Director, Media Marketing Compliance (MMC)“With the ever increasing mix of media channels available to clients now, it has never been more important for clients to ensure that they have oversight and governance over the long list of obligations the agencies have with advertisers in their MSA’s, especially in relation to digital channels. Stephen, Nick and Jane will discuss what clients need to put in place to ensure agency compliance & transparency is extended to the whole contract and not just the traditional financial elements such as ‘Unbilled media’ and rebates.”
Stream A - FINANCE, IT AND MARKETING PROCUREMENT: A TRIO TRIUMPH
3:40 pm - 4:00 pm CASE STUDY: How can you foster a robust collaboration culture between marketing, IT, and procurement teams that drives cost savings, enhance value, and thrive amidst the rapidly shifting digital marketing scene and unpredictable economic landscape? Bruna Faria - Global Procurement Manager – Marketing, N26
Chair: Richard Beaumont, Founder, Eruditic
Stream B - CATCHING THE SOCIAL MEDIA WAVE
3:40 pm - 4:00 pm FIRESIDE CHAT: How can you build a winning social media marketing procurement strategy that brings optimal value and optimized ROI in today's competitive arena? David Little - Purchasing Director, Nordics, l’Oréal Jenni Birchenough - Purchasing Manager (Indirect), Jaguar Land Rover
Chair: Tina Fegent, Director, Tina Fegent LTD.
Stream A - CONTENT PRODUCTION
4:30 pm - 4:50 pm FIRESIDE CHAT: Moving from tactical to strategic content: How can you efficiently scale your content delivery, ensuring cost-effectiveness while focusing on maintaining the highest levels of creative quality that solves the cluster need and fits the global model of content development? William Hocdé - Procurement - Global Category Manager - Marketing Services, Swarovski Marta Tomas - Europe Global Procurement A&M Category Lead, PepsiCo
Stream A - CONTENT PRODUCTION
4:50 pm - 5:10 pm FIRESIDE CHAT: Bridging content and tech: How can we leverage AI and data-driven production to boost creativity and efficiency whilst creating a unified marketing supply chain? Lenka Vychytova - Global Marketing Director, Category, Bayer Sarah Bunting - Group Head of Content & Creative Operations - Global Brand Marketing, Kingfisher Plc
Stream B - AGENCY ECOSYSTEM
4:30 pm - 4:50 pm FIRESIDE CHAT: How can you become the “client of choice” and attract the best talent out of your agency? Daniel Gonzalez Gobera - Sr. Director, EMEA Procurement, Haleon Greg Symber - Director, Head of US Media and Digital Procurement, Novartis Ismail Soomro - Global Marketing Procurement Lead, Tesco
Stream B - AGENCY ECOSYSTEM
4:50 pm - 5:10 pm FIRESIDE CHAT: Redefining the new agency remuneration models: How can we combine existing and new relationships to tap into a new realm of creativity? Christian Fuchs - Global Sr Director NPR (Indirect) – Global Procurement HQ, Campari
Stream C - Workshops
4:30 pm - 4:50 pm WORKSHOP: Revolutionize Your Agency Model: How can you unlock unprecedented flexibility, accelerate speed, and cultivate integrated talent for a future-proof and purpose-driven success?Reserved for Ebiquity
Stream D - Workshops
4:30 pm - 4:50 pm WORKSHOP: Mastering the creative supply chain: How can we streamline talent and rights management through team building, sustainable processes, and cutting-edge technology to effectively manage costs?BEERS AND BUBBLES ROUNDTABLES
5:10 pm - 5:50 pm
Roundtables:
Kevin Freedman -
CEO,
Freedman International
Laurent Dailloux -
Content Production Lead (IPM),
Nestle Europe
Fergus Ashe -
Chief Commercial Officer,
Screendragon
Kylie Bishop -
Head of Sponsorship Valuation,
Turnstile Group
Ross Priestley -
SVP Enterprise,
Peach
Andrew Brember -
Head of Commercial,
Turnstile Group
ROUNDTABLE 1: What are the best strategies to reduce “muda” (waste) in marketing processes, enhance profitability, and drive revenue growth?
Kevin Freedman, Founder & CEO, Freedman International + Client
ROUNDTABLE 2: TBC
Ross Priestley, SVP Enterprise, Peach
Laurent Dailloux, Z-EUR Internal Production Manager, Nestlé
ROUNDTABLE 3: How can you leverage data to gain understanding on your category strategies and improve marketing effectiveness?
ROUNDTABLE 4: What are the top measurable new distribution channels beyond third-party cookies?
ROUNDTABLE 5: How can international brands create end-to-end content production workflows that remove waste, increase productivity, and improve collaboration with partners?
Fergus Ashe, Chief Commercial Officer, Screendragon + Client
ROUNDTABLE 6: How can you assess the best agency compensation model that works for your business optimal standards whilst enhancing ROI?
ROUNDTABLE 7: Understanding your sponsorships: How can you ensure you minimise cost and maximise value when preparing an important deal renewal or entering a new sponsorship?
Andrew Brember, Head of Commercial, Turnstile Group
Kylie Bishop, Head of Sponsorship Valuation, Turnstile Group + Client
ROUNDTABLE 8: What are the best approaches to remain abreast of shifts in the tangible media realm, from print to promotional materials, and effectively integrate these trends into your RFP negotiations?
5:50 pm - 6:25 pm
Chairperson's Remarks End of Day 1
Richard Beaumont -
Founder,
Eruditic
5:30 pm - 9:30 pm
Networking Drinks Reception
INDICIA WORLDWIDE HQ LONDON
5th Floor, Chambers, 4th, 26-28 Bedford Row, London WC1R 4HE
Enjoy the panoramic views of London from Indicia Worldwide’s rooftop terrace, as you explore some intriguing installations that will capture your imagination. Dress as your stylish self to make new, and meet up with old friends. The perfect way to wrap Day 1 of ProcureCon 2024.