04 - 05 June, 2024
Queen Elizabeth II Conference Centre, London, United Kingdom
Reserved Unilever (topic TBC)
This workshop explores practical approaches to boost profitability in marketing harnessing the power of AI. Gain insights on integrating AI tools effectively, leveraging consumer insights, and actionable tactics to optimize your strategy.
Reserved Team ITG + Clients
The industry has seen the rise of in-house agency production, which can mean transparency is lost in the bidding process. How do you ascertain that bids are competitive? Is triple-bidding possible when you are working with an in-house production company? Claire Randall Consulting, together with a leading advertiser, will run a workshop focusing on clarity and transparency around the bidding process, giving attendees the opportunity to share experience and discuss best practice.
ROUNDTABLE 1: What is procurement’s role in boosting diversity, creating opportunity for diverse-owned suppliers and agencies as well as collaborating on industry approaches to supplier and agency diversity tracking and certification?
Stella Gardner, Marketing Category and Sourcing Lead, Procurement, Barclays
ROUNDTABLE 2: From social buzz to sales boost: What are the best approaches to partner with social media and influencer agencies?
Jefferson Lucas, Senior Sourcing Manager Marketing, Zalando
ROUNDTABLE 3: Hybrid remuneration models: Exploring the opportunities and navigating the pitfalls
Brioney Moore, Global Category Lead – Marketing Agencies, Reckitt
ROUNDTABLE 4: How can you improve the collaboration with your in-house agencies to drive enhanced business impact?
Sabs Godden, Global Creative Director, Vodafone
ROUNDTABLE 5: Mastering the art of the Agency Pitch: What are the top-tier strategies for crafting and executing a winning process?
Ben Ineson, Category Manager – Marketing, HSBC
ROUNDTABLE 6: What are the best approaches to incentivize suppliers to drive performance and quality?
Chloe Gallagher, Marketing Buying Manager, Asda
ROUNDTABLE 7: The future of media agencies: Is your current agency model fit for purpose?
Laura Oualli, Global Director – Media Procurement, Adidas
ROUNDTABLE 9: How can marketing procurement help align their functions with the company’s sustainability goals?
Isis Iglesias, Sustainable Procurement Lead, Sony
ROUNTABLE 10: What are the best remuneration agency models to meet the set-up of the market of influencers?
Carina Svensson, Strategic Purchasing Manager – Marketing & Professional Services, Baloise Group
ROUNDTABLE 11: What are the success KPIs in each category and how can we define “value” in an objective way to use in value-based compensation approaches that leads agencies to deliver an optimal ROI?
Viktoriia Schenker, Procurement & Sustainability Category Manager – Marketing EUR, ABInBev
ROUNDTABLE 12: How can you assess the best agency compensation model that works for your business optimal standards whilst enhancing ROI?
Johanna Ilmén, Head of Sourcing, Marketing and HR, SOK
ROUNDTABLE 13: How a data-driven procurement strategy can improve visibility, identify risks whilst enabling strategic decision-making
ROUNDTABLE 14: How can we define “value” in an objective way to use in value-based compensation approaches that leads agencies to deliver an optimal ROI?
Paula O’Reilly, Global Category Senior leader, Marketing Procurement, BP
ROUNDTABLE 15: Gaming is growing in popularity to engage audiences: What's your approach to navigate this media channel?
Simon Tilden, Category Manager Marketing & Coms, RSPCA