ProcureCon Marketing EU 2024

04 - 05 June, 2024

Queen Elizabeth II Conference Centre, London, United Kingdom

CONFERENCE DAY TWO – WEDNESDAY 5TH JUNE 2024

8:00 am - 8:45 am Registration & Welcome Coffee

8:45 am - 8:50 am Welcome Remarks – Flora Pleguezuelos, Content Director, WBR

8:00 am - 8:45 am Women in Marketing Procurement Breakfast Club (and those who support them): How to attract and retain top female talent to build a high performing diverse team

8:50 am - 9:00 am Chairperson’s Opening Address

Richard Beaumont - Founder, Eruditic
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Richard Beaumont

Founder
Eruditic

GETTING A SEAT AT THE TABLE

9:00 am - 9:20 am OPENING CASE STUDY: Influencing the board: How marketing procurement can better influence the executive board and make the transition to a strategic business partner that drives greater marketing value and boosts profitability

Mylène de Saint Pierre - Head of Global Marketing Services Procurement, EssilorLuxottica

Reserved Unilever (topic TBC)

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Mylène de Saint Pierre

Head of Global Marketing Services Procurement
EssilorLuxottica

DRIVING GREATER COLLBORATION WITH MARKETING

9:20 am - 9:40 am CASE STUDY: Complementary strengths: How to bridge the gap between your procurement and marketing teams to achieve efficiencies without sacrificing creativity and marketing performance? How to optimize partnership between your marketing and procurement teams to achieve win-win efficiencies

Craig Butler - Senior Category Manager, Marketing Procurement, Europe, Kellanova (Kellogg's)
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Craig Butler

Senior Category Manager, Marketing Procurement, Europe
Kellanova (Kellogg's)

PROGRESSING RESPONSIBLE MARKETING INTIATIVES

Celine Chauffeton

Global Category Sourcing Director Marketing and Sales
Danone

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Izzy Khan

Head of Corporate Real Estate Services & Banking Operations & Marketing Procurement
Barclays

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Tina Fegent

Director
Tina Fegent Procurement Consultancy

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Louise Deane

Marketing Procurement Category Manager
Suntory

10:00 am - 10:40 am Coffee Break

10:00 am - 10:40 am PRIVATE BREAKFAST BRIEFING: The path to profitable growth: How can you harness AI and evolving consumer trends to revolutionise your marketing strategies?
Anthony Groves - Chief Commercial Officer, Dentsu

This workshop explores practical approaches to boost profitability in marketing harnessing the power of AI. Gain insights on integrating AI tools effectively, leveraging consumer insights, and actionable tactics to optimize your strategy.

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Anthony Groves

Chief Commercial Officer
Dentsu

FOSTERING A DIVERSE AND INCLUSIVE ENVIRONMENT

10:40 am - 11:00 am INTERVIEW: Beyond talk, walk: What are the practical steps you can take today that will immediately amplify your diversity and inclusion efforts in procurement marketing?

Deaneesha Govender - Global Strategic Sourcing Category Manager - Sales and Marketing, Intel Corporation
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Deaneesha Govender

Global Strategic Sourcing Category Manager - Sales and Marketing
Intel Corporation

11:00 am - 11:20 am INTERVIEW: Promoting authentic representation: How can you ensure that your media production environment is diverse and inclusive when guidelines on how to treat talent are missing?

Efrain Ayala - Global Director of Diversity & Inclusion, Marketing, Reckitt Alice Tomlinson - Global Marketing Sourcing Manager, WFA
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Efrain Ayala

Global Director of Diversity & Inclusion, Marketing
Reckitt

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Alice Tomlinson

Global Marketing Sourcing Manager
WFA

FUTURE-PROOFING YOUR PROCUREMENT TECH

11:20 am - 11:40 am CLIENT CASE STUDY: How to successfully shift your team's mindset to adopt new procurement technology capabilities and leverage them as a market differentiator

Reserved Team ITG + Clients

DOING MORE WITH LESS

11:40 am - 12:00 pm CLIENT CASE STUDY: How to drive marketing efficiencies and boost performance across your operating model by applying an innovation-first mindset to MarTech procurement

Dan Birks - Director, Inspired Thinking Group (ITG)
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Dan Birks

Director
Inspired Thinking Group (ITG)

DOING MORE WITH LESS

12:00 pm - 12:20 pm CLIENT CASE STUDY: Leveraging cross-market, multi-channel marketing: How Just Eat Takeaway.com delivered high-performance marketing at scale whilst reducing costs by 400%?

Ali McClintock - Partner & Managing Director - Marketing Technology, DEPT.
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Ali McClintock

Partner & Managing Director - Marketing Technology
DEPT.

FIND THE NEXT BIG THING

12:20 pm - 12:50 pm DRAGONS’ DEN: Hear from 3 of the most cutting-edge agencies: Discover the exciting new partners who can deliver the skillsets and capabilities your business needs to thrive in today’s rapidly evolving digital arena

Danny Gal - Co-Founder, Proteams Europe Kai Bastard - Founder, BAD STAR STUDIOS Andras Mohos - Senior Global Director, Marketing & Sales Procurement, Carlsberg Louise Deane - Marketing Procurement Category Manager, Suntory Christian Fuchs - Global Sr Director NPR (Indirect) – Global Procurement HQ, Campari
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Danny Gal

Co-Founder
Proteams Europe

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Kai Bastard

Founder
BAD STAR STUDIOS

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Andras Mohos

Senior Global Director, Marketing & Sales Procurement
Carlsberg

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Louise Deane

Marketing Procurement Category Manager
Suntory

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Christian Fuchs

Global Sr Director NPR (Indirect) – Global Procurement HQ
Campari

12:50 pm - 2:00 pm Networking Lunch

12:50 pm - 2:00 pm PRIVATE LUNCH WORKSHOP: How to build a sustainable sourcing approach that aligns the brand with contemporary consumer values, future-proofs operations, and offers a competitive edge in the market

Tracks

STREAM A

2:00 pm - 2:20 pm UNLOCKING VALUE THROUGH DIGITAL - FIRESIDE CHAT: Where can you focus your digital efforts to reduce transactional workload and amplify your ability to add value?
Lora Ordidge - Global Head of Marketing Procurement, Allianz Insurance
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Lora Ordidge

Global Head of Marketing Procurement
Allianz Insurance

STREAM A

2:20 pm - 2:40 pm EXPANDING YOUR DIGITAL SKILLSET - INTERVIEW: Decoding the digital realm: How can you unlock innovative skills and tactics that help your people and processes dominate the digital rush?

STREAM A

2:40 pm - 3:00 pm PARTNERING FOR SUCCESS IN THE DIGITAL SHIFT - FIRESIDE CHAT: Strategic selection: How can you build the perfect agency line-up that supports your digital transformation initiatives in today’s fast evolving marketing landscape?
Joanna Rogers - Head of Procurement Marketing & Digital, The AA Marta Tomas - Europe Global Procurement A&M Category Lead, PepsiCo
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Joanna Rogers

Head of Procurement Marketing & Digital
The AA

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Marta Tomas

Europe Global Procurement A&M Category Lead
PepsiCo

STREAM B

2:00 pm - 2:20 pm CASE STUDY: How to optimize your agency mix portfolio to achieve the perfect blend of global and local marketing procurement approaches
Marco Dogliani - Senior Director – Global Marketing & Media Procurement, Haleon
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Marco Dogliani

Senior Director – Global Marketing & Media Procurement
Haleon

STREAM B

2:20 pm - 2:40 pm DRIVING INTERNAL COLLABORATION - CASE STUDY: How to gain visibility of the marketing procurement function in your organization and enhance relationships with your suppliers and stakeholders?
Jeanette Hübsch - Global Procurement Lead Commercial, Grunenthal
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Jeanette Hübsch

Global Procurement Lead Commercial
Grunenthal

STREAM B

2:40 pm - 3:00 pm AGILE SOURCING STRATEGIES - CASE STUDY: How can you adopt an agile, adaptable and align SRM strategy that helps you focus on value whilst navigating the current economic environment?
Andras Mohos - Senior Global Director, Marketing & Sales Procurement, Carlsberg
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Andras Mohos

Senior Global Director, Marketing & Sales Procurement
Carlsberg

STREAM C WORKSHOPS

2:00 pm - 2:20 pm WORKSHOP: Transparency in Production: Spotlight on the competitive bidding process
Claire Randall - Founder and CEO, Claire Randall Consulting Zoë Senior - Client Services Director, Claire Randall Consulting

The industry has seen the rise of in-house agency production, which can mean transparency is lost in the bidding process. How do you ascertain that bids are competitive? Is triple-bidding possible when you are working with an in-house production company? Claire Randall Consulting, together with a leading advertiser, will run a workshop focusing on clarity and transparency around the bidding process, giving attendees the opportunity to share experience and discuss best practice.

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Claire Randall

Founder and CEO
Claire Randall Consulting

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Zoë Senior

Client Services Director
Claire Randall Consulting

STREAM D WORKSHOPS

2:00 pm - 2:20 pm WORKSHOP: AI applied: How can you harness generative AI to create genuine innovation whilst optimizing efficiency on your content creation?
Marina Petrova - Co-Founder & CEO, Intentful
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Marina Petrova

Co-Founder & CEO
Intentful

3:00 pm - 3:30 pm Afternoon Networking Break

STREAM A

3:30 pm - 3:50 pm RESPONSIBLE MARKETING - FIRESIDE CHAT: Sustainable metrics: What are the best approaches to measuring and reducing carbon emissions across all categories within your marketing procurement strategy?
Jade Wigmore - Category Manager, Marketing, The Rank Group Caroline Ghost - Senior Sourcing Business Partner, Atomic Weapons Establishment (AWE)
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Jade Wigmore

Category Manager, Marketing
The Rank Group

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Caroline Ghost

Senior Sourcing Business Partner
Atomic Weapons Establishment (AWE)

STREAM A

3:50 pm - 4:10 pm ADS ACCESSIBLE TO ALL - FIRESIDE CHAT: How can the industry work together to foster efforts that drive investment and adoption of advertising accessibility whilst including measurable technical enablement and buy-side integration?
Isabel Massey - Global Head of Media & Content, Marketing, Diageo Bobi Carley - Head of Media and Diversity & Inclusion Lead, Incorporated Society of British Advertisers (ISBA)
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Isabel Massey

Global Head of Media & Content, Marketing
Diageo

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Bobi Carley

Head of Media and Diversity & Inclusion Lead
Incorporated Society of British Advertisers (ISBA)

STREAM B

3:30 pm - 3:50 pm JUNIOR TALENT EXPECTATIONS - FIRESIDE CHAT: Talent management: How the next generation of young and new procurement marketing professionals see their career aspirations, and what you need to do to motivate and retain them?
Lilly Ashworth - Global Marketing Procurement Associate, Haleon Alice Tomlinson - Global Marketing Sourcing Manager, WFA Marco Dogliani - Senior Director – Global Marketing & Media Procurement, Haleon

Lilly Ashworth

Global Marketing Procurement Associate
Haleon

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Alice Tomlinson

Global Marketing Sourcing Manager
WFA

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Marco Dogliani

Senior Director – Global Marketing & Media Procurement
Haleon

STREAM B

3:50 pm - 4:10 pm NEW TO MARKETING PROCUREMENT - CASE STUDY: What are the key strategies for recruiting and upskilling tomorrow's marketing procurement leaders in the current digital-first landscape?
Adrian Davey - Global Procurement Head of Commercial and Corporate Services, Jaguar Land Rover
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Adrian Davey

Global Procurement Head of Commercial and Corporate Services
Jaguar Land Rover

4:10 pm - 4:15 pm 5 Minute Transition

BRANDS-ONLY BEERS & BUBBLES ROUNDTABLES

ROUNDTABLE 1: What is procurement’s role in boosting diversity, creating opportunity for diverse-owned suppliers and agencies as well as collaborating on industry approaches to supplier and agency diversity tracking and certification?

Stella Gardner, Marketing Category and Sourcing Lead, Procurement, Barclays  

ROUNDTABLE 2: From social buzz to sales boost: What are the best approaches to partner with social media and influencer agencies?

Jefferson Lucas, Senior Sourcing Manager Marketing, Zalando

 

ROUNDTABLE 3: Hybrid remuneration models: Exploring the opportunities and navigating the pitfalls

Brioney Moore, Global Category Lead – Marketing Agencies, Reckitt

 

ROUNDTABLE 4: How can you improve the collaboration with your in-house agencies to drive enhanced business impact?

Sabs Godden, Global Creative Director, Vodafone

 

ROUNDTABLE 5: Mastering the art of the Agency Pitch: What are the top-tier strategies for crafting and executing a winning process?

Ben Ineson, Category Manager – Marketing, HSBC

 

ROUNDTABLE 6: What are the best approaches to incentivize suppliers to drive performance and quality?

Chloe Gallagher, Marketing Buying Manager, Asda

 

ROUNDTABLE 7: The future of media agencies: Is your current agency model fit for purpose?

Laura Oualli, Global Director – Media Procurement, Adidas

 

ROUNDTABLE 9: How can marketing procurement help align their functions with the company’s sustainability goals?

Isis Iglesias, Sustainable Procurement Lead, Sony

 

ROUNTABLE 10: What are the best remuneration agency models to meet the set-up of the market of influencers?

Carina Svensson, Strategic Purchasing Manager – Marketing & Professional Services, Baloise Group

 

ROUNDTABLE 11: What are the success KPIs in each category and how can we define “value” in an objective way to use in value-based compensation approaches that leads agencies to deliver an optimal ROI?

Viktoriia Schenker, Procurement & Sustainability Category Manager – Marketing EUR, ABInBev

 

ROUNDTABLE 12: How can you assess the best agency compensation model that works for your business optimal standards whilst enhancing ROI?

Johanna Ilmén, Head of Sourcing, Marketing and HR, SOK

 

ROUNDTABLE 13: How a data-driven procurement strategy can improve visibility, identify risks whilst enabling strategic decision-making


 ROUNDTABLE 14: How can we define “value” in an objective way to use in value-based compensation approaches that leads agencies to deliver an optimal ROI?

Paula O’Reilly, Global Category Senior leader, Marketing Procurement, BP

 

ROUNDTABLE 15: Gaming is growing in popularity to engage audiences: What's your approach to navigate this media channel?

Simon Tilden, Category Manager Marketing & Coms, RSPCA

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Jefferson Lucas

Senior Sourcing Manager, Marketing
Zalando

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Brioney Moore

NPS Procurement Director Global Marketing
Reckitt

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Sabs Godden

Global Creative Director
Vodafone

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Benjamin Ineson

Procurement Category Manager - Marketing
HSBC

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Chloe Gallagher

Marketing Buying Manager
Asda

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Laura Oualli

Global Director of Media Procurement
Adidas

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Isis Iglesias

Sustainable Procurement Lead
Sony

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Carina Svensson

Strategic Purchasing Manager – Marketing & Professional Services
Baloise Group

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Viktoriia Schenker

Procurement & Sustainability Category Manager – Marketing EUR
ABInBev

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Paula O'Reilly

Global Category Senior leader, Marketing Procurement
BP

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Simon Tilden

Category Manager Marketing & Coms
RSPCA

Johanna ilmen

Head of Sourcing Marketing and HR
SOK

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Stella Gardner

Marketing Category and Sourcing Lead, Procurement
Barclays

5:05 pm - 5:15 pm Crystal Ball Wrap –up interactive polling – What would be the number one trend for 2025?

Tina Fegent - Director, Tina Fegent Procurement Consultancy
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Tina Fegent

Director
Tina Fegent Procurement Consultancy

5:15 pm - 5:20 pm Chairperson's Remarks End of Conference - See you next year!

Richard Beaumont - Founder, Eruditic
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Richard Beaumont

Founder
Eruditic