Sports technology has evolved. So has sponsorship valuation.
Over the past twenty years the sponsorship industry has become obsessed with quantifying value by tracking logos on screen and applying TV ad rates, generating over inflated valuations. Not only are these numbers completely unrealistic, but we all know sponsorship is so much more than just media exposure. The industry is now seeking credible, accurate and holistic valuations that reflect the true market value of the assets.
Turnstile is the global market leader in the provision of fair market price sponsorship valuations. Using a combination of proprietary insights and actual market rates, Turnstile produces sponsorship valuations that are both independent and reflect the market.
We look beyond pure media value in our valuation methodology and look to accurately quantify the value of association (Intellectual Property) as well as the tangible benefits. Our bespoke approaches and data sets provide a holistic and realistic valuation of every single sponsorship right.
Preparing for an important partnership renewal? Thinking about acquiring a new brand ambassador? Turnstile can help your business have the accurate data to support both the review and procurement process.
If you’re looking for greater insight into your sponsorship, please contact us at info@turnstilegroup.com