Jillian Gibbs

Founder and Global CEO APR

Jillian founded APR to set new standards for advertising production consultancies to be more creatively driven than simply cost controllers. She sees APR’s role as a consigliere, a confidante, and a guide to partner with brands on their overall production strategies and planning. Her successes are in helping marketers to navigate the complex production eco-systems to optimize advertising production with stronger processes, greater efficiencies and innovative production approaches across all media, so that they have the confidence needed to navigate the myriad of channels and content in this new era. Jillian has helped define new standards and best practices within the production industry throughout her 20+ year career for industry associations like the ANA, WFA, ACA and ISBA. Today, APR is one of the nation’s fastest-growing advertising production consultancies with subject matter experts in all major production centers (Europe, North America, LATAM, and Asia-Pacific). Jillian continues to expand APR’s original services, providing clients with a growing choice of offerings that reflect the ever-changing media landscape.