Rebecca Bellairs
Head of Marketing Procurement AsdaDay 1 | 3rd June
3:10 PM CASE STUDY: How Asda transformed its media and creative pitch to unlock stronger partnerships, bolder creativity and commercial impact
- Learn how Asda redesigned its media and creative pitch to blend commercial rigour with creative freedom
- Understand how you can manage a complex dual pitch while keeping alignment, transparency and momentum
- Discover how a new process delivered stronger agency partnerships and measurable impact
Day 2 | 4th June
1:55 PM FIRESIDE CHAT: How can you embed accessibility into campaigns, extend their reach to underserved audiences whilst blending social responsibility with business growth?
- Discover how accessible advertising practices can unlock new audiences
- Explore how procurement teams can drive adoption of accessibility standards across marketing ecosystems
- Learn practical steps to upskill internal teams and guide supplier expectations
2:15 PM PANEL DISCUSSION: How can you attract and upskill future-ready talent while evolving skillsets for a more tech-enabled marketing procurement function?
- Understand how emerging technologies are reshaping marketing procurement roles and team structures
- Explore how to attract, retain and develop talent, while identifying where existing teams need to upskill
- Gain a forward-looking view of the critical skills and capabilities needed to succeed as the function evolves
Check out the incredible speaker line-up to see who will be joining Rebecca.
Download The Latest Agenda