04 - 05 June, 2024
Queen Elizabeth II Conference Centre, London, United Kingdom
With an original in Law and Management, career started as a Creative Producer in Agencies and Production Houses in different european locations. Early adopter of the integrated content approach, Laurent joined Nestlé in 2017 where hs is leading content production for Europe. The role includes supporting at Market and Above market campaigns and developing strategic initiatives to deliver Marketing content to surprise and delight consumers, shoppers and citizens.
ROUNDTABLE 1: What are the best strategies to reduce “muda” (waste) in marketing processes, enhance profitability, and drive revenue growth?
Kevin Freedman, Founder & CEO, Freedman International + Client
ROUNDTABLE 2: TBC
Ross Priestley, SVP Enterprise, Peach
Laurent Dailloux, Z-EUR Internal Production Manager, Nestlé
ROUNDTABLE 3: How can you leverage data to gain understanding on your category strategies and improve marketing effectiveness?
ROUNDTABLE 4: What are the top measurable new distribution channels beyond third-party cookies?
ROUNDTABLE 5: How can international brands create end-to-end content production workflows that remove waste, increase productivity, and improve collaboration with partners?
Fergus Ashe, Chief Commercial Officer, Screendragon + Client
ROUNDTABLE 6: How can you assess the best agency compensation model that works for your business optimal standards whilst enhancing ROI?
ROUNDTABLE 7: Understanding your sponsorships: How can you ensure you minimise cost and maximise value when preparing an important deal renewal or entering a new sponsorship?
Andrew Brember, Head of Commercial, Turnstile Group
Kylie Bishop, Head of Sponsorship Valuation, Turnstile Group + Client
ROUNDTABLE 8: What are the best approaches to remain abreast of shifts in the tangible media realm, from print to promotional materials, and effectively integrate these trends into your RFP negotiations?
Check out the incredible speaker line-up to see who will be joining Laurent.
Download The Latest Agenda