ProcureCon Marketing EU 2024

04 - 05 June, 2024

Queen Elizabeth II Conference Centre, London, United Kingdom

Laurent Dailloux

Content Production Lead (IPM) Nestle Europe

With an original in Law and Management, career started as a Creative Producer in Agencies and Production Houses in different european locations. Early adopter of the integrated content approach, Laurent joined Nestlé in 2017 where hs is leading content production for Europe. The role includes supporting at Market and Above market campaigns and developing strategic initiatives to deliver Marketing content to surprise and delight consumers, shoppers and citizens.

CONFERENCE DAY ONE – TUESDAY 4TH JUNE 2024

5:10 PM Roundtables:

ROUNDTABLE 1: What are the best strategies to reduce “muda” (waste) in marketing processes, enhance profitability, and drive revenue growth? 

Kevin Freedman, Founder & CEO, Freedman International + Client 

 

ROUNDTABLE 2: TBC 

Ross Priestley, SVP Enterprise, Peach 

Laurent Dailloux, Z-EUR Internal Production Manager, Nestlé 

 

ROUNDTABLE 3: How can you leverage data to gain understanding on your category strategies and improve marketing effectiveness? 

 

ROUNDTABLE 4:  What are the top measurable new distribution channels beyond third-party cookies? 

 

ROUNDTABLE 5: How can international brands create end-to-end content production workflows that remove waste, increase productivity, and improve collaboration with partners? 

Fergus Ashe, Chief Commercial Officer, Screendragon + Client 

 

ROUNDTABLE 6: How can you assess the best agency compensation model that works for your business optimal standards whilst enhancing ROI? 

 

ROUNDTABLE 7: Understanding your sponsorships: How can you ensure you minimise cost and maximise value when preparing an important deal renewal or entering a new sponsorship? 

Andrew Brember, Head of Commercial, Turnstile Group 

Kylie Bishop, Head of Sponsorship Valuation, Turnstile Group + Client 

 

ROUNDTABLE 8: What are the best approaches to remain abreast of shifts in the tangible media realm, from print to promotional materials, and effectively integrate these trends into your RFP negotiations? 

Check out the incredible speaker line-up to see who will be joining Laurent.

Download The Latest Agenda