Craig Butler
European Procurement - Customer Marketing Category Manager DiageoDay 1 | 3rd June
12:20 PM TEDx STYLE PRESENTATION: Future-ready leaders: How can today’s marketing procurement leaders combine hard skills with soft skills to become not just technical experts, but true business partners and catalysts for change?
- Gain insights into how analytical and financial excellence are evolving to power smarter, more agile marketing procurement
- Learn how emotional intelligence and adaptability can elevate procurement from cost controller to creative growth partner
- Discover the mindset and skill balance defining the next generation of future-ready procurement leader
4:30 PM PANEL DISCUSSION: TCO to TVO - What are the challenges that Marketing Procurement face in adding strategic value and how can data, analytics and engagement optimise brand value by elevating visibility, agency performance and internal collaboration?
- Discover how digitisation gives procurement the visibility needed to make smarter, faster efficiency with a stronger focus on total business value
- Learn how advanced analytics and open engagement strengthens supplier management and agency negotiations, helping secure the right partners at the right price while delivering measurable value and brand impact
- Explore how centralised data connects procurement with marketing and finance, enabling clearer performance measurement, enhanced growth, stronger stakeholder collaboration, and a more compelling demonstration of procurement's contribution to deliver brand value
Day 2 | 4th June
4:20 PM 🔮 Crystal Ball Wrap-Up: Predicting 2027
In this interactive finale, you’ll vote on the top trend set to define 2027. See where the collective wisdom of the room points us next!
Check out the incredible speaker line-up to see who will be joining Craig.
Download The Latest Agenda