Craig Butler
European Procurement - Customer Marketing Category Manager DiageoDay 1 | 3rd June
4:50 PM FIRESIDE CHAT: TCO to TVO - What are the challenges that Marketing Procurement face in adding strategic value and how can data, analytics and engagement optimise brand value by elevating visibility, agency performance and internal collaboration?
- Discover how digitisation gives procurement the visibility needed to make smarter, faster decisions — balancing cost efficiency with a stronger focus on total business value
- Learn how advanced analytics and open engagement strengthens supplier management and agency negotiations, helping secure the right partners at the right price while delivering measurable value and brand impact
- Explore how centralised data connects procurement with marketing and finance, enabling clearer performance measurement, enhanced growth, stronger stakeholder collaboration, and a more compelling demonstration of procurement’s contribution to deliver brand value
Day 2 | 4th June
11:00 AM TEDx STYLE KEYNOTE: Future-ready procurement leaders: How can today’s marketing procurement leaders combine hard skills with soft skills to become not just technical experts, but true business partners and catalysts for change?
- Gain insights into how analytical and financial excellence are evolving to power smarter, more agile marketing procurement
- Learn how emotional intelligence and adaptability can elevate procurement from cost controller to creative growth partner
- Discover the mindset and skill balance defining the next generation of future-ready procurement leaders
Check out the incredible speaker line-up to see who will be joining Craig.
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