Craig Butler

Craig leads the Marketing Procurement function for Kellanova (new company name for Kellogg’s) Europe. Based in their European headquarters in Dublin Ireland, Craig and his team partner with all Marketing teams who execute plans in over 40 markets. Craig’s background is unique in that he has a wealth of experience across a wide range of industries & roles. Having started in retail management with Tesco in 2001, Craig went on to progress his career with Kellogg’s in 2005, Molson Coors in 2012, InnerWorkings / HH Global shopper marketing agencies in 2017. Craig’s agency experience is key differentiator in Marketing Procurement as he understands both sides of the ‘Client & Agency’ relationship. Craig’s international experience managing Global, Regional & Local service contracts brings him substantial benefits both internally & externally as a Marketing Procurement leader in his current role.