Ezio Saponari

Global Category Manager, Advertising Danone

Ezio is part of a team of 13 in global marketing procurement, and manages a  marketing spend of around 445 million euros per year. Recent initiatives and successes include in-housing trends to improve speed to market and rationalising costs from agencies on social content management. A takeaway Ezio would like from his session is how to align and understand how the marketing category is perceived from procurement heads and how it would potentially be decoupled from procurement organisations.