Tom Stear

Tom Stear

Senior Global Procurement Leader, Media Kimberly-Clark
Tom Stear
Tom is a senior global marketing procurement executive at Kimberly-Clark, a leading consumer goods and personal care company with billion dollar brands including Andrex, Kleenex, Huggies and Kotex. He currently serves as Senior Procurement Category Leader – Media, with global responsibility for the company’s paid media ecosystem. With over 20 years of experience in procurement and supply chain leadership, Tom has built deep expertise across marketing services, including media, creative agencies, content, digital, and production. In his current role, he leads the global media procurement strategy, driving a shift from long-term partnership models toward more competitive, transparent, and performance-oriented agency and technology ecosystems. He has led large-scale global and regional media agency pitches, negotiated complex global MSAs, and supported enterprise-wide agency transitions at significant scale. Tom is recognized for his ability to align procurement strategy with marketing ambition, particularly in areas such as media operating models, agency remuneration, programmatic technology, and joint business planning with major media owners and platforms. He brings a pragmatic, commercially focused perspective to the evolving role of marketing procurement as a strategic partner to growth.

Day 1 | 3rd June

4:30 PM PANEL DISCUSSION: How can you improve contract transparency, expand compliance auditing while future-proofing agency and supplier relationships?

  • Identify best practices to build clarity and accountability into contracts
  • Expand compliance auditing frameworks to cover emerging spend areas beyond media
  • Establish processes that reduce risks, close grey zones and strengthen long-term partnerships 

Day 2 | 4th June

11:00 AM FIRESIDE CHAT: How can you simplify and streamline retail media buying across platforms while maximising media effectiveness?

  • Explore how to standardise retail media buying and simplify RFPs to drive efficiency and alignment
  • Learn how to structure contracts or frameworks that support budgeting, activation and reporting across digital and physical media
  • Leverage strategies for integrating retail media into broader omnichannel media plans 

11:20 AM PANEL DISCUSSION: Building a culture of collaboration: How can you align marketing, procurement and finance teams around shared goals to improve transparency, strengthen forecasting accuracy, and enable smarter spend decision-making?

  • How you can create alignment across marketing, procurement and finance?
  • Gain insights into practices that improve forecasting accuracy and accountability
  • Explore ways to foster collaboration that leads to more effective, value-driven spending 

Check out the incredible speaker line-up to see who will be joining Tom.

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